Summary of the Decision Situation
Just like any other company venturing into a new business, Uber is facing both marketing and pricing challenges. Uber has placed various services into use to ensure that it beats its competitors in providing ride-sharing services in the United States and other parts of the world, such as Europe, Asia, and Africa. Lyft is the main competitor Uber is facing in most of the United States cities. In the international platform, Uber faces a bigger competitive challenge more so in the Chinese market from companies such as Didi Kuaidi. Some of Uber’s services include charging their customers based ...