Disney Case Studies Samples For Students

Abstract

Hong Kong Disneyland has been opened for over a period of ten years .It is beautiful and attractive place to visit. Being so famous it still has many problems till today. Below discussion describes the issues faced by the Hong Kong Disneyland.

ISSUES FACED BY HONG KONG DISNEYLAND ARE AS FOLLOWS:

- With over emphasis on China market, Hong Kong Disneyland has focussed on China market for a long period. With the opening of Shanghai Disneyland this year, Hong Kong Disneyland predicts that they will lose 50 percent of tourist’s attendance.
- Brand image of Hong Kong Disneyland is diluting because it has created too many issues like ...

Challenges of Globalization upon Disneyland

The dynamics that define the constantly evolving global business space generate the challenge of remaining innovative and relevant for clients throughout the world, by juggling the genuine “real thing” of well-known brands with their cultural adaptation to local markets. Disneyland is at the crossroad between permanently reinventing itself by proposing new experiences for its diverse clients while focusing on providing the American original Disneyland experience through all its overseas locations. In this context, one major challenge that the company is likely to confront with in the future is based on the standardization/adaptation dilemma, as it will need to predict ...

Disney is a diversified American multinational mass media corporation. Disney was founded on October 16, 1923 by Walt Disney and his brother Roy O. Disney. The company is best known for the production of cartoons, animations and recently a movie Pirate of the Caribbean Sea. In 2006 Disney under the CEO Bob Iger, came up with hit movie cars that generated $462 million worldwide. Then he created Hanna Montana, High school musicals and the Disney princesses.
Bob Iger introductions have broadened Disney’s opportunities in the following ways; the creation of Cars franchise helps in cracking tween boy market which ...

CBC Video Case Studies #1 & #3

CBC CASE STUDY #1: Showdown on the Virtual Frontier (Cyber liability)
- What was the legal issue respecting the toy sale web-site?
The issue of cyber liability continues to puzzle many ecommerce entrepreneurs today. While ecommerce gives people the benefit to reach out to global audiences at the click of the mouse, little do they realize the complexities associated with online businesses today. In simple terms, cyber liability can be defined as the risk posed by people conducting business over the Internet, or over other networks. Many excited entrepreneurs start their business online, knowing little about the ...

International Business

International Business

The Walt Disney Corporation was established in the year 1923, in Los Angeles, California by two brothers Roy Disney and Walt Disney. It is in their small office that they first produced their first series of short action animated films called the Alice Comedies. The rent to their small office was approximately $10 a month, but within four, months, the brothers together with their growing staff members moved to a larger office next door (Wale, 2009). In 1925, the brothers made a deposit for a Hyperion Avenue lot located in the Silver Lake District. Construction on their new studio began shortly ...

Question # 2. Where is Disney most vulnerable from communications standpoint?

The case study, dedicated to analyzing the idea of creating Disney historical theme park and its implications, aims at getting the insight into current debate on locating the theme park in Prince William County in Virginia, so that most vulnerable issues with regard to Disney’s position can be singled out. When discussing two possible locations of Disney’s America theme park, it is necessary to point out that the situation regarding creation of Disney’s theme park in Virginia is much more serious, than the one to be watched with respect to Washington, DC idea due to the ...

Walt Disney Corporation

The Walt Disney Corporation was established in the year 1923, in Los Angeles, California by two brothers Roy Disney and Walt Disney. It is in their small office that they first produced their first series of short action animated films called the Alice Comedies. The rent to their small office was approximately $10 a month, but within four, months, the brothers together with their growing staff members moved to a larger office next door. In 1925, the brothers made a deposit for a Hyperion Avenue lot located in the Silver Lake District. Construction on their new studio began shortly afterwards. Many changes took ...

Opportunities

Marvel has various opportunities which it should take advantage of to enhance its performance. The first opportunity is online services. Lately, investing on use of online is one of the factors that are making a big difference when it comes to competitiveness. The company should focus on online marketing and distribution to expand its market globally. The second opportunity is associated with innovation. With innovation, it means that the company would be in a position to produce products that addresses the needs of the customers, which keep on changing from time to time. The third opportunity is venturing into financial markets. ...

Consulting For Entertainment Weekly

According to the contract that was singed by Disney´s agent and by Ms. Peggy as the singer of the film the Lady and the tramp; Ms. Peggy was going to be paid for her work with $3.500 besides residual payments at 12.5% of the sales of the movies; meaning this, that Ms. Peggy was giving her permission to use her voice as a commercial issue of that movie to Disney, giving them also the rights to distribute the film to any other technology yet to be invented (just like we can see now DVD, Blue Ray, and even VCR ...

Overview

For 29 year, Hong Kong Ocean Park has been the leading entertainment resort in Hong Kong. Its success has been as a result of various improvements done by its top management to ensure it’s the sole point where people can enjoy quality holiday. However, there is emergence of a new competitor. The competitor is not an ordinary player but the leading firm in the world of entertainment. Walt Disney is virtually known by all households. This poses as serious challenge to the firm thus the management has embarked on numerous improvement procedures in readiness for the arrival of Disneyland in ...

Overview

In the year 2006, the management led by the chief executive of Ocean Park in Hong Kong was facing a major decision making challenge. This was a result of the news concerning the arrival and commencement of Hong Kong Disney land. Ocean Park was previously a monopoly and had never faced any competition challenges. Its monopolistic conditions of existence had made it have no counter measures to competition. The Disney land brought more competition to the ocean park since it has animation amusements; it has a very innovative strategy and also is well known for its ruthless and aggressive competition approach. The Ocean ...

Introduction

With disregard to any particular opinions and point of views, the event surrounding Disney’s American theme park offers both interesting and compelling lessons business corporations, policy makers and citizen activist groups. This paper seeks to evaluate and examine the Disney America Theme Park controversy by identifying the predominant actors and stakeholders, listing the problems of each major individual stakeholder group and lastly to provide my objective opinions on how I, as a strategic thinker, would have handled the case for the good of the company and the surrounding environment .

Major Stakeholders

Proponents
- Disney

Opponents

- Environmemtalists
- Preservationists and ...

Introduction

Acquisitions and mergers are an increasingly rapid means by which organizations use as an efficient and quick manner to diversity, expand and foray into new markets. Mergers and acquisitions are a manner in which firms make economies of scale, acquire new competencies, spread risk and globalize to dominate already existing markets and enter new markets (Verma & Verma, 2011).

Take the instance of the merger between Pixar Animation Studios and Walt Disney. It is one of the rare instances where the merger between two organizations has helped both firm to survive in the global market. Previous movies of Pixar were released ...

Disney is one of the largest and leading media entertainment conglomerates in the globe, both in terms of diversity and revenue generation (Collis, 2009). The company is known for four of its operational divisions such as Disney studios, Disney consumer products, Disney parks and resorts, and Disney consumer products and media networks (Hollis, and Ehrbar, 2006). Therefore, the brand drives Disney’s business and based on its reputation, any item sold under the Disney brand is sure to become succeed and generate revenue for the company (Collis, 2009). These has enabled Disney to continue providing exciting programs and products ...

Situational Analysis

Undeniably, Disney is, by far, the largest conglomerate in the world entertainment industry. Disney has four operational divisions comprising of Disney parks and resorts, Disney studios, Media Networks, and Disney consumer products. Branding to Disney entails the promise consumers place on Disney products. Arguing that people go to Disney because their slogan says, “the Happiest Place on Earth,” will be misinformation but rather people go to Disney because of their feelings and priori regarding Disney. Therefore, the brand drives Disney’s business. Due to its reputation, any item sold under the Disney brand is sure to become a hit and ...

Introduction

Euro Disneyland was opened in 1992 at Paris in a 5 billion project with the main intention of merging Disney and Paris (Matlack & Sager, 2003). In USA and Tokyo Disney was a success and it was the intention of the management then to replicate the same success to Paris. However, the first instance the park opened there was a hurdle in the form of farmers who blocked the entrance with tractors as a protest to the American government who pushed for cutting of French Agricultural subsidies (Matlack & Sager). This was a sign of the future being marred by difficulties despite the positive ...

Walt Disney is a company which has had the fortune to stay as amongst the most recognized brands throughout the world. Their business strategy has been simple -- focus on the making Disney a family brand, and grow exponentially in every aspect of the media and entertainment industry. Hence, the company began in the line of expanding their business vertically, thereby becoming a self sustained company and brand all over the world. To begin with, the company started with being an animation picture producing company. As its characters, Mickey Mouse and others grew famous and began to be recognized ...

Currently Apple Inc. is near its 40th birthday and is one of the largest and most well-known corporations of the world. The Apple brand is one of the most valuable brands of the world and the total worth of Apple amounts to over 750 Billion USD. Apple is a provider of equipment for mobile communication and media devices. Its products include hardware for communication, computing, entertainment equipment as well as media peripherals. Additionally Apple is also a purveyor of software support for the hardware including operating systems for mobile phones, computers, multimedia platforms and application software. From the diverse range of ...

Concert Hall

Walt Disney Concert Hall is not only a home for the Philharmonic Orchestra of Los Angeles, but also the pearl of this city. The building project was created and financed with the participation of wife of the world famous animator Walt Disney. The architect of Walt Disney Concert Hall was Frank Owen Gehry - one of the main ideologists of modern deconstructivism.
It is worth noting that deconstruction is a style, which is characterized by a complete repudiation of the typical geometry of living space. This architectural style denies monotonous lines and boring multistory office buildings. Architects of this ...

Question 1. What is Disney's corporate strategy?

Corporate strategy of a firm describes the scope of a company, i.e., where the firm competes. A close analysis of Walt Disney's history reveals that its corporate-level strategy can be discussed as vertical scope( integration), geographical scope( multi-nationality), and product scope( diversification).
Apparently, Walt Disney's employs a fine mix of these three 'scopes' to stay ahead of the competitors. The intense diversification and international expansion have allowed the company to create its presence and brand image across the world. It has derived benefits regarding economies of scale and pepped its competitive advantage in the industry. Disney has successfully achieved ...

1.Diversification is one of the most successful and efficient strategies, implemented by the most influential and well-developed companies. The Walt Disney Company initially was a small private business and has gradually grown into a large global company and eventually diversified in a number of different industries. The Disney Brothers Cartoon studio produced the animated cartoons, expanded into the live-action movie industry and by 1960s became a unique mass media conglomerate. The company diversified in such spheres as tourism (parks, resorts, theme parks, cruises), studio entertainment (festivals, parades, anniversary celebrations), retail industry (toys, clothes, collectors’ items) and publishing sphere (books, ...

1.0 Background
According to Wiefels, the term marketing communication refers to all activities or strategies that are applied by a given organization or company to communicate to customers or market their goods and services. The process of market communication may apply various strategies such as advertising, branding and use of websites or even direct sales presentations. Hong Kong Disneyland is the smallest in the world and it was occasionally reported to have made losses. Based on the challenges that it (Hong Kong Disneyland) faces, the following strategies may facilitate the improvement of the number of tourist visits.
2.0 Specific ...

Business, Government and Soc

Q1 Answer
In this case, SunCal is the focal organization reason being that all the issue arose due to its move to invest in Anaheim. The main argument in the case is the determination of whether SunCal should invest in the area or not thus presenting all the issues surrounding the case. Also, there is an issue whereby Disney does not want SunCal to invest in the area. At the same time, there are other parties who agree with the move for SunCal to invest such as the employees who cannot afford houses around the workplace and some of ...

Executive Summary

South Korea is one of the vibrant democracies and leading economies in Asia. The country is heavily populated, and the majority of the citizens show active involvement in both the new and traditional media. It is essential to mention that the South Korean constitution protects and promotes the freedom of the media, and this explains why the country is one of the media-rich countries in the world. The South Korean press and mass media enjoy the freedom of expression. In essence, the South Korean communication system is vast. There are multiple national television networks and radio stations, telephone facilities, ...

The case highlights that the business opened its first theme park in 1955 in California with the icon character of Mickey Mouse. In 1983, the part expanded its roots to the international market by opening part in Tokyo, Japan. These expansions led them part to Paris, France, and finally in Hong Kong in 2005. However, the critical issues that have been discussed in the case are cultural differences and social issues. The case explains that the global expansion for any company is a tricky business and organizations have to overcome political, legal, social, economic, and cultural barriers. The company ...

During the first year of its operations, EuroDisney saw very poor performance which was due to the fact that the management assumed that they would get similar kind of positive response from European market as they were getting from Japanese market. However, the reality was quite in contrast to this assumption. The Europeans did not find the whole theme of EuroDisney appealing and they were not willing to spend the forecasted amount on entertainment. Less number of people were visiting EuroDisney as they were not satisfied with the park management’s pricing policies, construction design and the high overnight ...

It is important for a company that is entering a new market to know its channel structures and strategies. These existing channels and strategies should be aligned with the goals and objectives of the company to fast track the achievement of corporate goals and objectives (Lee & Carter, 2005). The factors that affect the structure and the strategies available to global markets include the nature of customers, product, and environment (Keegan & Green, 2016).
In my final project, I chose to establish Disney Store in a new market within South Korea because it has market opportunities for the children’s products. ...

Question One

The sales of the Lego’s movie themed products keyed to popular film franchises, such as Harry Potter, Lord of the Rings, and Spiderman are performing well according to the company’s main shareholder and the Chief Executive Officer Kjeld Kirk Kristiansen who has served the company from 1979 to 2004 (Lego). The increased sales can be attributed to the increased number of alliances with Walt Disney Company and Lucas Films, which is the creator of the popular Star Wars Series. According to my opinion, I think this was the right strategy for the company to adopt considering the ...

The Root Beer Game Simulation

In the Root Beer game simulation, I tried to forecast or predict the number of root beer cases to order in order to achieve as low a backlog and unused inventory as possible. Although I noticed that the order from customers was consistently for 100,000 cases each week and that the supplier delivered 50,000 cases each week, it was still hard to come up with a more accurate forecast, especially with the delay in deliveries.

Before the order I just placed got delivered, a new demand from customers came in, which added to the backlog. In order to keep the ...

Mrs. Cross, 65, is a patient in an acute care hospital with a diagnosis of pneumonia. The nurse tells you that Mrs. Cross has a history of schizophrenia. You are assigned to provide AM care for Mrs. Cross.
How would you approach Mrs. Cross when you enter her room? How would your knowledge about her mental health problem affect your initial contact with her?
When assigned to provide AM care to Mrs. Cross, I would approach her with understanding and compassion. My knowledge about her mental health would not affect our initial contact or the way in which I would ...