Drinking Case Studies Samples For Students

INTERNATIONAL BUSINESS STRATEGY

International Business Strategy
- The recent research in the coffee industry indicates growing trends in the consumption of the premium coffee in the developed and developing countries. This aspect is highly valuable for Espressamente’s (an Illy brand) strategic decision of increasing its international presence, because Illy is recognized as the best coffee in Italy, destined for the premium consumers (Alon and Lohwasser, 2012). Another reason that sustains Espressamente’s intention of pursuing an international expansion resides in the fact that despite the high competition existent in the coffee industry, the developed and developing countries possess a high potential ...

Jay has flunked from his first year of college and is involved in a lot of drinking which interfere with his ambition of becoming a chemical engineer. He does not want to come for psychological treatment of his problems because of clear denial that he has a problem. Despite that, Jay was born normally with no complications at birth and during labor. He met all his developmental milestones early and was described as an advanced baby. Jay reportedly excelled in school with needing very little effort to maintain a straight ‘A’ report card even in the gifted and talented program. He is a ...

This research paper aims at establishing why heavy drinkers are more likely to think that their relationships are not happy as much as people who are light drinkers. This research will be evaluated on the basis on the role that income plays in contributing to the heavy drinking which may lead to unhappy marriages. The research will also evaluate who among men and women are more affected with heavy drinking which leads to unhappy marriages and relationships.
Having reviewed recent research conducted on the role alcohol plays in relationships, I established that alcohol has been a major influence in ...

Joe’s Risk Factors

Availability – due to his business, which Joe claims is his major concern; he can buy alcohol for himself, which exposes him to drinking. Additionally, Joe can buy the drink from his pension from the military service. This might lead to higher drinking since he can afford alcohol. The other risk factor is family conflict. The fact that Joe was brought up in an alcoholic family exposed him to drinking behavior. His late father brought about family conflicts when he was around the home, and at times Joe almost hit him in the face with a baseball bat. These family conflicts ...

Introduction

Binge drinking is defined as heavy consumption of alcohol over a short space of time. For men, it is the consumption of more than six units of alcohol and for women is consuming more than five units of alcohol. My clients name is Dave was a good student who kept away from bad peer until his 9th grade where he joined group that introduced him to drinking. Now at 12th grade, he drinks thrice a week. This has affected his academics; he no longer finishes his assignments nor gets good grades. Constantly he is arrested for violence, minor crimes like stealing money ...

Abstract

This case study examines the problem of deviation of normal relationships in families of persons with alcohol dependence. The case given for analysis describes rather typical situation of families with excessively drinking husbands. The case study aims at formulating the overall strategy of finding the way out for the members of such families. Particular attention is given to providing social support for the victims of the excessive drinking as psychological disorder. Special psychological phenomenon of "codependency" is defined throughout the research. This phenomenon is reflected in the psychological characteristics of wives and children, indicating the formation of dependent behavior ...

Red Bull was established by Dietrich Mateschitz in year 1985. Company introduces energy drink exclusively in Austria in year 1987. After five years of exclusive operation in Austria Market, Company expanded its business in European market. Company decided to slowly enter into foreign markets in order to create buzz and anticipation. This paper intends to analyze brand equity and other related aspects of Red Bull.

Answer 1

Brand Equity
Brand Equity reflects value premium earned by the company from its product that has well recognized and establish brand name in the market as compare to competitors. Company creates brand equity ...

The case chosen for discussion in this paper is that of Jason (38), a factory worker. After reading the case, the first thing we would want to know is whether Jason is an addict. There are two symptoms that must be looked for before an individual is determined to be an addict. These symptoms are (i) out of control behavior, and (ii) a behavior that is self destructive. If a person’s behavior is under their control, then the person should not be considered an addict. It doesn’t matter at what frequency the subject engages in an addictive behavior. What really matters ...

Energy drink is among the alternative beverages that have shown rapid growth in the beverage industry in the mid-2000s in the United States. As a response to the declining demand for carbonated soft drinks due to shifting consumer preferences towards beverages like energy drinks, sports drink, bottled water, fruit juices, ready-to-drink tea, vitamin-enhanced beverages, ready-to-drink coffee, and other types of beverages, PepsiCo had relied on these alternative beverages for its sustained growth in mature markets, and prospectively, market expansion for alternative beverages to emerging international markets.
In 2009, PepsiCo led in the beverage industry in most beverage categories other ...

(Insert Institution)

Alcoholism a Complex Disorder

Introduction
Alcoholism is often referred to as a complex disorder due to the fact that it is related to other causes. People who have an alcoholism disorder, have interpersonal and complex issues which include biological elements. Such elements include withdrawal and tolerance, thinking issues such as craving, and behavioral abnormalities that include the inability to quit drinking (Butcher, Mineka, & Hooley, 2015). Withdrawal in this context refers to the symptoms that happen when one stops taking alcohol. When alcoholics withdrawal from alcohol, they suffer from symptoms such as irritability, nausea, and shaking. On the other hand, tolerance refers ...

Introduction

Dr Pepper and Snapple Group, Inc developed three centuries prior and advanced from a consolidation of revelation, innovation and joint effort. To begin with, it was a medication store, which served Alderton for work. The most seasoned soda in the United States was named Dr. Pepper. Dr. Pepper and Snapple Group, Inc, the leader brands of DPS, have the inceptions that impart Schweppe's entrepreneurial soul. Dr. Pepper and Snapple Group, Inc, is a standout amongst the best gatherings in the region of vitality drinks. It is additionally a real manager of brand, bottle and merchant of non-jazzed up drinks in the Canada, US, ...

The case depicts a typical scenario, when a workers might notice some unusual signs in their fellow mates. You may notice changes in a co-worker, which might be a result of alcohol or any other drug abuse. Sometimes, these changes are observed long before the person’s job performance is affected. At other times, it might be sudden poor performance, which might set the trigger for you to notice. Whatever the case may be, there are always three alternatives at your disposal, as far as talking action is concerned. You might chose to talk to your co-worker and suggest him plans for remediation, ...

Part 1: Evidence selection

Introducing school-based alcohol program is important amongst the youth since it helps save the future generation in particular societal setup. I chose the articles because of the issues that they address in relation to abuse of alcohol and the related effects. Because of my interest to learn the importance of introducing alcohol based education in NSW programs, I chose the articles.
The article “Beyond invulnerability: The importance of benefits in adolescents' decision to drink alcohol” presents an evidence on how the teens think that they are invulnerable and therefore engage in risky behaviors such as taking alcohol. Most ...

1. Why is the soft drink industry so profitable?
Soft drink industry is very profitable mainly because this industry is duopolized by two major soft drinks giants PepsiCo and Coke. Over last 4-5 decades they have enjoyed more than 70% market share by volume. Their duopolization in the market and their consolidation with the bottling companies has made the entry of new competitors almost impossible in the market. The factors that are impeding the entry of new competitors into the soft drink market are as follows:
- Bottling Network
Both PepsiCo and Coke have entered into a ...

The Olivares family consists of four members, including two adults and two young children. Joaquín Olivares has been recently laid-off from the factory where he had worked for five years. Currently both adults work hard to make ends meet. Mr. Olivares feels that he let his family down, that results into drinking problem, which he denies. Although the Olivares have lived in the U.S. for eight years, neither of adults speaks English well.
There are three major concerns that arise with the Olivares. The first one relates to the unstable financial position of the family, as both adults ...

Based on Youth Risk Behavior Studies (YRBSS) conducted during the past three decades, approximately 81.6% of teenagers enrolled in 9th to 12th grade, surveyed in 1991, responded that they had tried at least one alcoholic beverage in their lifetime (“Trends,”2013). That same year within this group, approximately 50.8 % admitted to having at least one alcoholic beverage during the thirty-day period leading up to the time of the survey. While these numbers appear to have declined according to more recent statistics (2013), 66.2% having tried a drink at least once and 34.9% admitting to at least one drink thirty days ...

Marketing Plan for Coca Cola plus protein

INTRODUCTION
Coca Cola is one of the biggest players of carbonated and non carbonated soft drink market in the world. It is one of the most valuable and iconic brands in the world; Forbes has listed Coca Cola as the world’s third most valuable brand (World’s Most Valuable Brands, 2014). It is one of those companies that invest heavily in its marketing initiatives. In 2013, the marketing spend of the company stood at $4 billion (Team Trevis, 2014). Coca Cola is a market leader of the soft drinks market and has a brand portfolio that included drinks like ...

Introduction

Coca-Cola is a giant in the soft-drink industry. It is an autonomous company that traces are foundation from 1886. Coca-Cola came to existence after a pharmacist called Dr. John S Pemberton from Atlanta came up with a refreshing drink that was sold at soda fountains. Later, Frank M. Robinson named the refreshing drink ‘Coca-Cola.’ In 1992, Coca-Cola produced PowerAde as the official refreshment drink in the Olympic Games. By 2007, Coca-Cola ventured in the production of energy drink and vitamin water has made the company profile improve significantly. Despite the challenges that are experienced in the industry, Coca-Cola company is known to ...

Facts

The defendant Landri consumed alcoholic drinks in a party organized by his employer Marriott International. The employee drove safely to his residence but was involved in a ``tragic accident” that resulted to the death of Dr. Purton.
The plaintiff’s family sued the company demanding that he is responsible for the harm caused by Landri his employee. The company argued that it was not liable because Landri committed the accident after arriving at his residence and sought for summary judgment. The trial court ruled against Purton’s family and they appealed to the appellate court.
The appellate court ruled ...

Introduction

Fiji Water Company has experienced several challenges especially in 2008. The company struggled in achieving a carbon reduction in its emission levels at its production plant. Further, there were carbon emission levels that were experienced in its transportation of products. This made it difficult for the company to convince the consumers and stakeholders of its dedication in reducing its carbon production. The company’s title as a leading company, in environmental concerns involving activities such as carbon footprint disclosure created doubts among its consumers and stakeholders alike.
The company has also faced environmental protests in several markets it has tried ...

This Case Study paper includes four examples of cases concerning agricultural runoff and water pollution, preceded by a section defining NPS pollution and detailing its various known causes. The four case studies were intentionally chosen from different parts of the world with quite different environmental conditions. First was the Lower Bhavani River basin in India – an extremely rural area where fairly primitive agricultural methods are employed by villagers living in basic conditions. The second example was the Rhine valley in Europe; a highly developed and industrialized part of the world. Third of the examples used was the Lower Fraser Valley in ...

Issues in Psychology: Hypothetical Case Study in Two-Stage Life Development

Abstract
The psychological, emotional, cognitive, and behavioral crisis of traumatic interruptions during developmental periods in counseling and therapy, calls for the use of mental health support, assessments, and interventions. The present hypothetical case study seeks to direct (a) an explanation of two consecutive stages of mental development post-9/11 trauma for a male adolescent from 14 years of age to 28 years of age, (b) discuss overview of background of the case and situation, (c) scan the description, impact, and implication of client problem with inclusion of current state, (d) use of theories to compile the hypothetical case study from a perspective of a ...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up,Mountain ...

Abstract

Some employers do not have an active working policy or procedures in place to help those with addictions. In today’s economy, most employees are under tremendous pressure to maintain employment and support their family while being burden with financial stress. In the case, there are policies and procedures in place, however; it appears throughout the area some places have not exercised them. Maintaining and sustaining a highly competitive business in the global marketplace is a challenging venture for the Branch’s management because of the alcohol issue. Ensuring that the workforce drug free, highly achieving, motivated and supplied with tools ...

Introduction

Development of a product is one of the most intrinsic agenda that a number of enterprises continue to engage in the modern dispensation. Health portion business is a business that has been established, though there are a number of issues that need to be put into perspective to ensure that objectives are met as appropriate. Product development requires proper strategies to be put in place to ensure that the needs and expectations of the consumers are met as appropriate (Khurana and Rosenthal, 2000). The text puts into perspective the possible business development scenarios and the relevant strategies that are crucial for the wellbeing ...

- The main reason that causes differences in market expansion strategies is the peculiarity of markets. In the United States, where the company owns about two thirds of the outlets, the market is well known for the company’s executives, so they can easily operate the business. They know the consumer, know his preferences and tastes, so different operating decisions are made easily, without any help from outside. However, when it comes to other markets (international), things are much more complicated there. Every country, even every region within the country is very different from each other, therefore, in order ...

Psychology

Background

Mary is a 24-year old African-American woman that seeks evaluation of her condition. She has been using heroin since she was 19 years old. Mary is pointed out her boyfriend Max as the person that introduced her to heroin after she moved in with him. She has a history of family dysfunction and grew up seeing her father as an alcoholic and her mother undergoing an alcoholic recovery phase. Mary reported that she never received any substance or professional help before and that would justify any hesitation on her part to undergo evaluation. Another crucial part of her situation is ...

The given case study reflects a perfect scenario of current society; on one hand it reflects how company management adopts dominating behavior over the employees and on the other hand shows the power of employees by taking the matter to print and electronic media and other organizations, working and concerned for the welfare of people.
(1) The case is about Wolverton Mountain Company which is mainly into managing and operating retail malls in the country and about an employee of the company, named Fife who is posted in the company as security guard. Everything was running normal until company ...

When at a party in Saudi Arabia, the first thing that is of great importance is that Saudi Arabians love to share. In their company, I understand that refusing to take part in sharing a meal may be considered rude by the party hosts. Knowing this, the first thing I will do is to ensure that I accept the invitation to partake in any meal that is provided for us. Also, I am aware that the food is not served in the conventional manner. Sharing means eating from the same bowl and passing around meat. Therefore, I will happily ...

The adverse effects of indulgence in alcohol are well known and documented. Notably, the effects range from affecting the health of an individual to the well-being of a nation (Drugfreeworld.org, 2016). Uncontrolled consumption of alcohol costs the nation a lot of money in treating the sick individuals and managing the adverse social impacts of alcohol. On a personal level, alcohol affects the brain, heart, pancreas, liver and the immune system of an individual. The numbers of road carnages caused by drunk driving are on the rise, and they result in deaths and disabilities. Similarly, alcohol consumption is attributed to ...

1.0 EXECUTIVE SUMMARY
Quench remains a brand leader in the sector of bottled water. Founded in 1998, the company has expanded its operations to all segments of the world. To date, the company boasts of being among the multibillion companies in the globe. Some of the strengths behind the success of Quench are robust advertisements, competitive pricing and image that is positive. The major market segments of the company are sporty individuals who aspire to leave a healthy life. Quench’s initiatives to fund various activities like sports have also received a warm welcome in the community. The reliable and trusted ...

Introduction

- Background of the Organization
In this paper, the Four-Part Model is applied in the context of the social responsibility activities of the Coca Cola Corporation. In this regard, the specific components of this model will be discussed, and the effects of their application within this organization will also be analyzed. The Coca Cola Corporation is one of the largest soft-drinks` manufacturer in the United States and the globe at large. The company`s operations are found in almost all the countries in the world, and its corporate social responsibility programs are also run parallel to the company` ...

- Executive Summary
Quench is a brand leader in the soft drinks industry. It was formed in 1998 and has steadily expanded its operations to become a global multi-million pound company. Over the years, its main marketing strengths have been competitive pricing, strong advertising campaigns and positive brand image. Its main market sector consists primarily of customers with sporty, healthy and clean living style aspirations. Quench sponsors several sporting events not only in Britain but worldwide. The Quench brand is associated with trust and reliability.
This case study provides an informed evaluation and analysis of the problems that faced the ...

Management

This case study describes the most important issue facing Coca-Cola’s ongoing expansion in China in 2014.The most important strategic issue facing Coca Cola's current development is localization of the company. Localization of the company plays a crucial role in its growth China. Localization refers to the adaptation to the needs, preferences and tastes of the Chinese people. Coca-Cola faces a strategic issue in customizing its products to the needs of the local people in China.

Element analysis

Economic and policy issues and trends in China
The government of China encourages FDI (Foreign Direct Investment).FDI policies in Chain encourage the growth ...

Business Commerce Law

Distinguish between libel, slander, defamation, trade slander, and deceit, indicating in what situations each would apply and the significance of the distinction.
Libel, slander, defamation, trade slander and deceit are legal terms that are often interchanged by lay persons. While these words may seem related and almost similar, there are several ways in which they are different. Here is a discussion of what these different terms mean and situations to illustrate their meaning:
Defamation is a broad term used to refer to any published statement that is a false accusation and is detrimental to a particular person’s reputation. The plaintiff ...

Analyzing Case Study about Adolph Coors in the Brewing Industry

Section I: Introduction
Adolf Coors started his brewing company in 1873 in Golden, Colorado. Primarily, the beer product was not intended to be as it is today because of the prevailing regulation on alcoholic drinks during that period. However, as soon as the prohibition was lifted Adolf Coors’s company started to make the actual beer product and immediately sold 90,000 barrels. The success of the company allowed them to expand distribution territories by appointing independent wholesalers in Colorado and Arizona. Soon after, Adolf Coors’ company is selling beers in 44 states by 1985 with annual uninterrupted ...

Arguably, domestic violence and abuse is tremendously increasing in society today. Actually, abuse and domestic violence can affect or happen to anyone, yet in most cases, the responsible stakeholders have overlooked, denied, or excused. Rebecca and Oscar were victims of domestic violence during their childhood; moreover, the problem has affected them until their parenthood. Oscar seems to be influenced by the past into abusing his wife and children. Rebecca, Oscar and the children have suffered physically, either psychologically, or sexually. Acknowledging and noticing the sign of an abusive relationship marks the first and important step of ending it. Just ...

Tourists Relationship with Food and Drinks

Introduction
According to Dale (2006, p.2), tourism involves activities of people travelling to take vacationsin places that are outside their typical environments. These vacations do not exceed one consecutive year. Tourism is driven by several factors such as leisure, business, or any other purpose (Dale, 2006 p.2). The definition indicates that tourists move away from their usual homes to a destination where food, drinks, and culture are different.Food and culture are strongly linked. Food choices reflect the identity of the eater (Hurh and Kim, 1998 p.72). Human beings tend to adhere to taking familiar foods and drinks because of ...

- Executive Summary
Quench is a brand leader in the bottled water sector. The company was founded in 1998 and has steadily expanded operations to become a global multi million pound company. Its main strengths have been competitive pricing, strong advertising campaigns and a positive brand image. Their main market sector consists primarily of customers with sporty, healthy, clean-living lifestyle aspirations. It sponsors several sporting events not only in Britain but worldwide. The Quench brand is associated with trust and reliability. With increased competition and economic recession, the company has registered low sales volumes and reduced profit margins.
This report provides ...

American Auto Corp is a multinational of automobile manufacturers established in Detroit, MI. Most American and Japanese countries establish factories in Mexico due to availability of cheap labor and high skill that steer production. Mexico plays an important role in America’s global strategy. American firms rely on the Mexican factories due to availability of raw materials such as copper and lead. Consequently, the North American Free Trade Agreement (NAFTA) allows access to the North American markets to ensure increased productivity. The Mexican factories have received a recommendation because of the improved quality of products they manufacture. The Mexican workers have ...

Senior Brand Manager at Proctor and Gamble, Isaac Santos

The interview with a senior assistant brand manager at P&G’s Cincinnati Headquarters’ Isaac Santos was done over the phone. He grew up in Ecuador and studied at the university of Goizueta business school. He came to the United States to further his education and better his life. He has worked his way up from various positions at P&G until his current position as a senior brand manager.

You: How did you join P&G?

Santos: I sent my application through my former school, the university of Florida and then Proctor and Gamble contacted me for an interview. It was done by one of the managers and had a ...

Diet Coke targeted women especially those that had developed sensitivity according to their health and nutrition status with a desire to keep their bodies fit. Diet Coke Plus intended to reach out to young male consumers who wanted to keep fit but still wanted a sweetened coke. The Coke Zero targeted to sell to men, mostly the young ones including those that were put off by the feminine stigma in drinking, Diet Coke Plus while they still preferred a sweetened coke that would still be sensitive to their nutrition and health status. Diet Coke, Diet Coke Plus and Coke Zero would be ...

- What are the current brand and pricing strategies H.E.B is using for (a) its overall brands (Own Brands (HEB, HCF and National) in general and (b) its water brands in particular?
Based on the information of the case study, the following points can be noted for HEB’s brand and pricing strategies for its own brands and national brands.

Strategy for HEB Own Brands Basket

HEB currently has three principal categories of own brands – HEB, Hill Country Fare (HCF) and the generic brands.
HEB: this is positioned as a premium private label brand and is used as the flagship brand for the retail chain. HEB ...

Short-Answer Questions1. Which DSM-5 disorder matches the symptoms Abby is reporting?

Abby matches the anxiety disorder symptoms.2. Which theoretical model does the homework assigned by Dr. Smith match?
Dr. Smith matched the cognitive theoretical model.3. If Dr. Smith recommended medications only, which theoretical model would this match?
If he had recommended medications, then it would be referred to as pharmacological treatment.4. If Dr. Smith recommended medications in addition to therapy, which theoretical model would this match?
If he had mixed the two, then the therapy would be pharmacotherapy.5. If Dr. Smith completed a free association exercise with Abby, which theoretical model would this match?
Then this would ...

Business Law Case Study

Debbie Gates is eventually laid off on account of her alleged heavy drinking, a fact she denies vehemently. She joins issues with the fact that her former employer, Prada, informs anyone who cares, the reasons (heavy drinking) for her dismissal, a fact she also learns from other employees and not directly from her former employer. Following her dismissal, Gates and her friend Zuckerberg team up to form a rival company to their former employer and name it, Prado ostensibly to deceive unsuspecting customers. Further, they poach the Chief Financial Officer of their former employer who helps them lure more customers and investors ...

Element of business

Introduction
Business functions and operations can be defined on a basis on relevant rationale within which an establishment is projected through specific operational models. In order to enhance business success, important attributes need to be out into consideration through major enhancement of integrating the required reasoning and well guided measures in the overall business structure. In this analysis, we discuss the ideal business elements and how they are relevant in a business and its overall performance levels.

Basic legal, social and economic environments

Basic Legal
For any organizations to function in a state it has to confine to the countries laws and regulations. For a multi-national company ...

Introduction

A lot of people have taken the presence of a Starbucks store, conveniently placed in a street corner, as part of everyday urban living. It is after all, just a cup of coffee. A lot however, can be said about a cup of coffee that the company Starbucks offers. For one thing, Starbucks has taken drinking coffee from a mere morning ritual into a lucrative business that is driven by a perception of upward economic mobility. And why not enjoy the image behind drinking a great cup of coffee? Drinking Starbucks coffee has become an enjoyable experience, anytime of the day. At the center of the new ...

PART 1: Pathophysiology template

Disease: Ischaemic Stroke
Definition:
An ischaemic stroke of the left dominant cerebral hemisphere is a stroke that occurs when the blood supply to the left side of the brain is obstructed. The blood supply contains nutrients and oxygen for the brain cells. For majority of the people, the left hemisphere of the brain is responsible for the control of the right side of and hence its failure affects the right side (Australian Institute of Health and Welfare, 2010). It is also responsible for the control of speech and language (Hickey, 2009).

Aetiology:

Ischaemic Stroke of the left hemisphere is ...

Introduction

PepsiCo is a worldwide manufacturer, marketer and distributor of beverages and food dealing in many brands. Some of the brands include Tostitos, Mountain Dew, Doritos, Tropicana, Pepsi, and Gatorade among others (Thompson et al., 2012). The brands of the company are sold in many countries around the world. In the year 2009, the company registered the highest sales of beverages in the world having a global market share of 26.5%. PepsiCo is the second largest beverage company in the whole world. The paper analyses the global and U.S alternative beverage industry.

Strategic Issues Confronting PepsiCo and Alternative Beverage Brands

- Decline in sales
The industry that recorded a high ...

Pediatric Case Study

Part I. Cultural and Family Assessment

Culture and family are oftentimes neglected during patient assessment, especially when the person is viewed only in terms of disease, causes and treatment. However, providing holistic care that encompasses all aspects of the patient’s life has the potential to improve patient outcomes. In nursing theory, Callista Roy and Madeleine Leininger refer to culture as a belief system, a worldview through which the patient perceives health, care, nursing and the world in general (George, 2011). It is transmitted from one generation to the next through interaction in social institutions such as the family, school and ...

With a large drawing from the types of relationships that people have with others, Fournier highlights that consumers have a complex relationship with the brands in the market. According to Deborah J. MacInnis, C. Whan Park, Joseph W. Priester (2009), Fournier indicates that there is an emotional attachment between consumers and the brands such that the effort by companies to change the brands ever results in a resistance from the consumers in the market. Additionally, Fournier indicates that there is a considerable part that brands play in the lives of the consumers. The result of this thinking is that the brands of products ...

Question 1: evidence of substance abuse disorder

According to DSM-IV TR for substance abuse and substance dependence, the patient has to show a maladaptive pattern of substance misuse which leads to clinical distress or impairment. The patient has to show recurrent use of substance which leads to his or her failure to accomplish most responsibilities at home or at work. The patient can also show recurrent use of substance even in physically hazardous circumstances. Despite having consistent interpersonal or social problems that are a result of or are exacerbated by the use of substance, the patient shows continued use of substance. From the above criteria, Steve in the ...

Introduction

Basing on history, in a period of over one hundred years ago, Coke and Pepsi have been competing to have a substantial share of the world’s beverage market. The strongest battle in this market or what is referred to as “the cola wars” was seen in the fight for the seventy four billion U.S dollar CSD industry in the U.S (Yoffie and Kim 1).In a cautiously waged competitive fight that took place in a period starting from the year 1975 up to the middle of the 1990s, Coke as well as Pepsi obtained average annual income growth of about ten percent, ...

Ben Sanderson (Cage) is a screenwriter with the Hollywood, a US Movie industry. He is overly dependent on the consumption of alcohol to an extent that it has adversely affected his social and work-related functions and his family life.

Without anything left to hold onto, he leaves for Las Vegas, his new found haven for drinking and the pursuance of his own fantasies unperturbed. Lackadaisically, Sanderson drunkenly drives down a strip in Las Vegas where he almost runs into a woman one of the women who were walking along the crosswalk. The woman is known as Shue and she chastises Sanderson for almost ...

Representatives of Local Company with an Electricity Demand

Introduction

Jefferies brewery is committed towards ensuring that it maintains a good relationship between the company and the local community. The production of quality beer which is produced from environment friendly processes has made it possible for the company to be liked by most locals and customers. The company has been growing over the past few years and a need has developed of the company being involved in some expansion plans. As the company intends to perform an expansion of business, a new site has been identified near Alloa in Clackmannanshire. The proposed area comes under the Forth Area Management Plan. The ...

Introduction

Domestic violence has adverse impacts on the development of a child. In fact, the emotional turmoil created by growing up in such an environment heightens the chances of the infant engaging in rebellious activities such as drug abuse and other denial behaviors in their youth. With this in mind, it is worth appreciating the fact that Susie’s exposure to childhood molestation at an early age contributed to her drug problems and overall response to his abusive marriage. Since she witnessed her mother withstand the abuse she received from his father, she felt obliged to keep up with his ...

Any person who is suddenly withdrawing from alcohol must experience unpleasant reactions that accompany the process. The abrupt withdrawal brings about certain signs and symptoms that characterize the sudden discontinuation of taking drugs or alcohol. Some of the symptoms may include a rapid heartbeat, profuse sweating, temporary memory loss, insomnia, headaches, anxiety and even social isolation (Miller & Gold 1998). Most people who experience similar reactions as a result of sudden withdrawal from alcohol suffer from delirium tremens (DT) (Koob 2006).
It is one of the most prevalent risk factors in this case. The patient often experiences DT after 48-96 ...

Patient information

The patient under review is a 42 year old female Indian who is admitted into the emergency room presenting with acute gastrointestinal bleeding. Prior patient diagnosis reveals the patient had suffered from dental abscess and also a fractured tooth, which was subsequently treated with antibiotics. However, a tooth extraction procedure was carried out for the extraction of the tooth. Ensuing dental ache was treated with drugs purchased over the counter (OTC) including ibuprofen and acetaminophen before the medical prescription of Vicoprofen. The patient complains of nausea and headache in addition to vomiting copious amounts of a dark brown liquid ...

The average amount of water in the body of an adult person is considered to be around 60 percent of his weight (Rhoades and Bell, 2009). Therefore, if Mark weighed 180 lbs (85 kg), the approximate physiologic volume of water in his organism was around 108 lbs (51 kg).
If Mark weighted 168 lbs after the accident, we can think that this weight is the actual amount of water that he lost because during these several days he lost mainly water. Therefore, he lost 12 lbs of water, which is 11.11 percent of all water in his organism.
Main ...

Clark

Clark, a junior in high school wants to gain some muscle mass before his last football season next year. He is not very knowledgeable about nutrition and mainly consumes processed foods. His diet consists of two to three meals a day and his training regimen is sporadic and inconsistent. He has three months to obtain the results that he wants.
Clark’s basal metabolic rate (BMR) is 1874.1. Clark’s daily calorie requirement (DCR) is 3,538.5. Clarks target heart rate is 166. There are several things to keep in mind while working with Clark. First, Clark is not ...