E-Commerce Case Studies Samples For Students

E-commerce in Walmart

As the biggest retailer in the world, it appears that even e-commerce is in the same scale. With operations in many countries, the retailer uses e-commerce to offer access to premium products at low prices whenever, and wherever they are needed. E-commerce at Walmart is operated in a number of ways. For instance, Walmart has websites in over ten countries where it has operations. Through these websites, its customers can opt to have their products shipped off to a store near them or to their homes. Additionally, this allows online shopping through its website. Products are outlined on their home page ...

Executive Summary

This is a case of Akamai Technologies, a company that is concerned with making improvements in the current internet technologies and infrastructures. The main problem in the case was the fact that the current internet infrastructures offer limited services to a lot of bandwidth hungry users and so there are fears that in about the next succeeding years, the bandwidth demand may well surpass the bandwidth supply, which would definitely be a bad thing especially for heavy users and businessmen that are dependent on the internet for e-commerce purposes. Possible solutions include improving the capacity of the internet infrastructures from time to time— ...

Electronic commerce, popularly e-commerce refers to the use of the internet as a platform for buying and selling of products and services (Richardson 142).Though fairly recent, the rapid growth of e-commerce has extensively transformed the mode of doing business and new systems such as online marketing, electronic money transfer and processing of online transactions have emerged. However, though the system has numerous advantages, it also has its shortcomings. Below are some of the strengths and weaknesses of this system of operation that must be considered by the Steven Perry Company.
One advantage of the e-commerce system is the ...

Introduction

According to Lin’s (2008), a primary e-commerce applications technologies include:

Auctions: The various mechanisms of auctions researchers have designed including English, Vickery and Dutch. The English auction is the one whereby the highest bidder is the one who wins the price offered. The Vickery auction adopts an approach whereby the one who wins is the highest bidder and instead pays second highest offer price, whereas in the Dutch the person who auctions starts with a very high price and gradually lowers it up to the point where acceptance is made by the first bidder.

Recommender system: It is adopted by ...

Determine Whether Integration Efforts Should Start with Suppliers, Distribution, or Both.

Supply chain management is a discipline not only concerned with the inputs, the outputs, or the storage-related processes in a company or any other organization that delivers an end-product or service package to customers; it is also concerned with the strategies involved in ensuring that every process happens the way it should. When it comes to choosing where the Durham International Manufacturing Company (DIMCO) integration efforts should start, the answer would be “it depends”. It is common among companies to start focusing on integrating supply chain management components that are more problematic. One can most of the time assume that the ...

Facebook was founded in 2004 by Mark Zuckerberg and is arguably one of the largest social networking sites, beaten only by MySpace in the United States (Laudon and Laudon, 2003). According to (Laudon and Laudon, 2003), the site boasted of 118 million followers in 2008; recent statistics by (Infographic, 2012), estimate that Facebook has 845 million users in the beginning of 2012. Facebook typically allows its users to create a profile, and members can interact with other members (friends) through messaging, sharing videos, photos, and various applications created by users.
Facebook is very popular with advertisers because they can ...

Information communication technology has become a very integral and essential part of businesses. This new way of doing business is called Electronic Commerce (E-Commerce). E-commerce means selling and buying of services and products over of internet called World Wide Web (WWW). E-commerce is unavoidable and strategic for organizations since it is the key in finding new revenue sources, reducing costs, expanding into new markets, and also creating business breakaway strategies. Electronic commerce includes trading of stocks, electronic trading, hotel booking, banking and many more. There are several types of electronic commerce but for this case, business to business (B2B) and ...

Dangdang.com is one of the largest online shopping retailers in the world. It started as an online bookselling company in 1999. Its founders, Peggy Yu and Guoqing Li were inspired by the success of Amazon.com. Currently, it sells an array of products such as domestic appliances, digital products and cosmetics. Its main policy is ‘more choice, lower prices and vast convenience to customers’. Its business model was based on the model that mirrors that of Amazon.com, although there are some differences in the model of the business to suit particular circumstances in China. For instance, the key asset ...

Introduction

The charity organization has been selling donated products to the middle and low class people within its locality. Most of the operations in the shops are done manually. This leads to some items staying longer than they should in the shops thereby being scrapped. Determination of stocks has also been a problem as some shops are under stocked while others are overstocked. This results into goods being moved from one shop to another which is very costly. This has been attributed to the fact that there is any proper stock management system. The physical space for stocking the items or ...

Introduction

Electronic commerce involves buying and selling of products over electronic systems. The electronic systems which offer the channel for trading electronically include the internet and other computer networks. Electronic trading has risen in the recent past greatly. Electronic commerce goes hand in hand with the following innovations; electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange, inventory management and the automated data collection systems. The process of trading is done electronically for virtual contents but physical transportation of the items is also involved at some point of trade. (Sandy, 1998)

Risks associated with implementing the electronic commerce

There are several types ...

Summary of the Case Analysis

The case “Amazon’s Big Data Strategy” highlights the strategy implemented by the leading e-commerce company Amazon, which showed remarkable performance over the past two decades. Amazon was established by Jeffrey Bezos in the year 1994 and it started off as an online bookstore only. Today, it has diversified into a number of categories and National Retail Federation ranked Amazon among the top ten retailers in the US. Similarly, its subsidiary Zappos is also on the top ten list, which Amazon bought off in 2009 in a deal worth $1.2 bn. However, the case primarily focuses on the Amazon's ...

Amazon in emerging markets

The Amazon Corporation is one of the largest and most influential in the world. Started as a book vendor in 1994, it is transformed into “a global “customer-centric company serving consumers, sellers, and developers with operations in twenty-two countries” ( WDI Publishing). Nowadays, it is one of the world leaders in e-commerce. This fact is proved by the Figure 1 (Osawa, J., Mozur, P., and Winkler, R., 2014).
Figure 1 Comparison of Selected Electronic Commerce / Technology Companies
According to business dictionary, emerging markets are “new market structures arising from digitalization, deregulation, globalization, and open-standards, that are shifting the balance ...

Ford was founded in 1903 by Henry Ford. The first company’s car was Model A (1903) followed by the Model T that made a revolution in car manufacturing and became extremely popular due to its features. In early 2000 the company was the truck-producing leader and the most profitable auto manufacturer. It owns the auto-credit company and the largest car-repair operator.
In late 1999, Ford Motor Company (Ford), the leader in mass car production in the world, was intended to introduce a new e-business strategy with the objective of becoming the leading e-business transforming its structure and strategy with ...

How to Create an Online Presence

Establishing an online presence is very important in starting an online business. It is very important to understand necessary things so as to attain the effectiveness of the online business in addition to the marketing strategies of the venture. Initially, there must be a website that the company owns and controls. Even though there are free online services that can be used to introduce the online business, there are still possibilities that these free services may be bought up, shut down, or even increase their prices eventually (reallysimpleweb.com). Also, the online business should also be aware that there are current, ...

Wal-Mart’s performance depends on the following external factors: competition, socio-economic, political and technological factors. Wal-Mart has been an absolute market leader for many years in a row. In 2014 Wal-Mart became a leading grocery retailer in the USA with the market share of 25% (Statista, 2015). Due to the advantage in the economies of scale and financial power, the company will be able to dominate in the market in the nearest future. The socio-economic factors also have a very positive influence on Wal-Mart. The USA has recovered from the economic crisis, the unemployment level is below 8% and ...

Julie Bornstein, the senior vice-president of Sephora Direct group is in charge of all direct marketing for the products of Sephora group as well as the digital marketing initiatives. She is seeking additional funding so as to double the budget used in social media in the company for effective marketing. So as to determine whether additional funding for social media is viable for enhancing sales of the firm, it is imperative to explore the background of the company so as to explore whether such funding is necessary.
Sephora Company was started in the year 1969 and entered the ...

Summary of the Analysis

The mission statement of the company is efficient because it states what Amazon is, what it does, and why it exists, which are critical features. It also provides a guideline for the pricing strategy of the corporation; for instance, its choice to offer the lowest prices for quality products makes it very attractive to online shoppers. The firm formulates and implements its grand strategies, such as pricing, integration, diversification, location, and pricing based on its vision and mission statements. The SWOT analysis reveals that it has significant strengths that give it a competitive edge over its competitors. It also ...

There is a keen interest in the influence of the Internet in the recent years in the Arab World. A particular interest is the impact of Social Media and communication technologies in the Arab World leading to the conflict that began in 2011. However, this paper will focus not on political uses of the Internet, but on the potential economic growth, and how the Internet affects the culture and changes habits of communication, shopping and ways of doing businesses.

The Internet in the Arab World

The whole world has been transformed over the past 15 years by the technology-led transformation. The Internet affected communication and ...

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Analysis of the United Display Cases, Inc. (UDCI)

UDCI believed it has a good product but he still hasn’t able to attract investors or convince banks for financing. For this goal, UDCI needs to present its break-even operating capital and projections of production volume that will yield maximum profitability. A successful product launch can be a major point in convincing financiers and it would need a cost-effective marketing strategy as current finances are limited.
For its plan to distribute through, it needs to determine a price it will pass to retailers that can generate more sales than direct selling.
There are no direct ...

Introduction

The airline industry had long been using online service to sell tickets. Online ticket sales have continued to grow at about 10-15% every year. Air France has been among the early users of online ticket selling and has benefitted greatly from it. The airline has enjoyed some growth and respectable performance in spite of the crises within and outside the industry.

The Internet and the Airline Industry
Since the early years of the internet, the airline industry has been among the first to embrace the power of the internet. It had been among the first industries to begin selling ...

How RFID technology is developed, adopted, and implemented?

Development
The development of RFID technologies has its origins in the 19th-century discoveries of electronic inductance and electromagnetism. Detection systems such as RADAR (Radio Detection and Ranging) were precursors to the RFID technology. The paper about the technology behind RFID was presented in 1948. Radio Frequency was used in the IFF (Identify Friend or Foe) systems deployed by the British in World War II.
Electronic Article Surveillance (EAS) to detect removal of articles without purchasing is in use since the 1960s. The UPC (Universal Product Code, which is a barcode) is the first passive auto-identification system. RFID is an ...

Executive Summary

The purpose of the paper is to describe UPS’s abilities to expand international market, namely Indian. UPS is an international company, which generates a profit of tens of billions of US dollars, known in more than 200 countries around the world. In addition to the delivery of goods and documents, UPS also provides other transport, logistics services, and services in the field of e-commerce. Established in 1907, it has developed from a small business into a fairly solid company with a reputation. UPS’s international expansion began after the recognition by FAA of its own airline in 1988. ...

Introduction

Wal-Mart is one of the biggest corporations in the world and is known as an organization which changed the way retail industry operated with its phenomenal and path breaking modus operandi based on cost effectiveness.
The success and growth of Wal-Mart is a thing of folklore, however as said in Spiderman ‘With great power’s comes great responsibilities’, and thus Wal-Mart success is testament to the strategic planning and its subsequent execution and keeping in perspective the magnitude of Wal-Mart operations and its efficiency.
However, things seems to have gone sour for Wal-Mart, there are multiple reasons however ...

The educational transition from the traditional approaches to more digitalized approaches has been experienced across the globe. This is based on that educational curriculums have been altered to fit the trends in the modern society. In addition, educational institutions have embraced modernized modes of teaching. A major advancement in education is development of e-learning. This refers to the use of internet and computers for research and projects completion. The trend has been greatly influenced by the increasing preference from the governments, educational institutions and the students. Crain is of the assumption that e-learning has been developed to fit the ...

Introduction

The strategic and consistent growth of Amazon is not just spectacular but is truly admiring because its continuous innovations and strategies are very well organized, timely and innovative. Its net sales in 2012 reached US$61 billion, a 27.1% increase from $48.08 billion in 2011. North American net sales totaled $34.81 billion, which is a 30.4% increase from the $26.70 billion in 2011 (Brohan, 2013, p. 1). North America accounted for 57% of sales in 2012 (2013, p. 1). Its business strategy is bent on the utmost customer service by giving them the widest array of products and services. It has a ...

B2B means a business selling to another business rather than selling to the end user customer. On the contrary, B2C stands for business selling its products to the end consumer of such product, as opposed to selling it to another business. In B2C terms, the store represents a business that sells its merchandise to local consumers who are the end users of such product. The main distinction between B2B and B2C is probably the number of stakeholders. In B2B marketing strategies, the key aspect is the type of relationship that exists between the vendor’s sales team and the seller himself. ...

"The three to five next big developments in e-business that will come into being by the year 2020”

The future has always presented uncertainty as well as surprises that become the motivation for people to dream of life elongations. Imagine we are back in the year 2000, who would have conceptualized the myriads of new amenities this present has to offer. What we have today is what we have never planned and as such becomes a thrill for everyone with a passion to peak at the future. Looking at the present trends of online shopping, video sharing, social networks, cloud gaming ...

Risks in E-commerce at a Children’s Charity

Introducing an electronic stock control system in a children’s charity store is a positive and cost effective measure in any organization. With the enterprise depending on volunteer services, there is a need of controlling the stock in the company to guard against overstocking that leads to a high scrapping rate and under stocking that leading to losses in revenue (Kovacs et al., 2011). The major risk faced by the charity is that of increased expenses in running the system at the expense of re-stocking. Apart from the high initial cost of setting up the computerised system, there is a high cost involved payment ...

5 Forces Case Report: The Air Express Industry Case Questions

Introduction

The air industry in the US dates back the early 1970s and its growth and development was gradual and based on numerous factors. In the initial period of operation, the industry particularly dealt with small packages and the entry into the industry was challenging due to the environment characterized by significant regulations. It is essential to understand the primary factors which led to its growth and development to its current status. First, the deregulation in the industry is attributed with significant changes, which allowed Federal Express, which was among ...

Operational Feasibility Study

The adoption of an operational feasibility study remains instrumental to business as it facilitates the determination of the viability of a proposed system concerning the provision of solutions to the existent problems (Sinha & Labi, 2011). Additionally, the adoption of a feasibility study remains instrumental to the determination of the potential benefits derived from the presented solutions and viability of the processes in system development. The passage of an online platform by Wow Munchies has developed into a crucial need for the company. The operational feasibility of the company will incorporate a review of the viability of the proposed system ...

In the early years of the auction it is found to have been rapidly gaining momentum, turning out the ordinary "flea market" into serious "B2C" portal, where customers have both legal and natural persona. Its main advantage was that this auction did not charge commissions while their contemporary competitors i.e. auctions charged 30% of the transaction value.
After AuctionWeb had become the most popular auction in the US, Pierre Omidyar realized that this business strategy has reached its conclusion. After the business maintenance costs began to grow, he decided to introduce a fee of 6% of the value of ...

Introduction

The entrance in the sport apparel and footwear arena of Under Armour, a relatively young sports brand followed its founder, Kevin Plank’s mission to provide athletes with fabrics that would prevent the accumulation of sweat, allowing them to focus on their games. This is still the company’s mission today: “Our mission. To make all athletes better through passion, design and relentless pursuit of innovation” (Thompson 53; Under Armour official website). Mission statements should answer the question why the company exists, it should be short, memorable, inspiring, market focused, indicate what the company wants to be remembered for ...

Information System Workshop Analysis

Question 1
For this workshop, the following IT roles can be identified:
System analyst intern; this is the opportunity to be filled, report to the IT director.
IT director; this person is in charge of the overall system operations and the organization's functionality. Mike McGee is the one in charge here.
System analyst; reports to the IT development manager, this role has two individuals involved. They include Lauren and Cathy.

IT development manager; in charge of management of the IT development sector, Felesia is the one in charge here.

IT operations manager; in charge of operational management reports, this sector is headed by Joe Tuner.
Database Administrator; in charge of database administration and report development, Dawn Rauntee is ...

Cliptomania is a family-owned venture that sells ear clips online. This venture was established in 1999 and quickly became profitable, because the market niche for the ear clips was not saturated at that point of time. Now Cliptomania sells 90% of its products in the USA, and 10% overseas. Cliptomania does not own any brick and mortar stores and all ear clips are sold online.
There was a large number of strategic issues that the owners faced at an early development stage. In order to start selling ear clips, the most suitable sales channels had to be considered. The ...

PassAct, Inc.

Question 1
It was the early 1990’s, when Louise Rawlins and James Blevins founded PassAct, Inc. Both of them had worked in sales department of company that distributed electronic components, so they were facing all problems on the market and had a great possibility to analyze them.
The first and main problem on the market was that many engineers and scientist tried to get some particular components that were needed in their researches or to make a commercial prototype (in case of R&D engineers of commercial companies). But there was a practice of supply companies that arranged an ...

Abercrombie & Fitch changed their marketing strategy several times in their history. They used to sell sports equipment and clothes, but in the 1970s, they went bankrupt and after reorganization they focused on selling the high-quality clothes that were especially appealing to the young Americans. Now A&F own four famous brands – A&F, A&F kids, Hollister and Gilly Hicks. However, their marketing strategy needs to be significantly revised. 90% of sales depend on the young people who buy clothes of two brands Hollister and A&F. Moreover, traditional sales in the brick and mortar shops have been stagnating or declining.
Nowadays, A&F ...

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Risks of using Internet as part of a Business Solution

Internet security concerns have clouded the performance of many e-commerce sites as well as various financial instruments based on web for very long. The biggest reason for such an annoying setback for Internet is the anonymity it is capable of providing the attacker. The perpetrators are hardly recognizable in the maze of ‘mirrors’ within mirrors and spoof IP addresses that are set up to hide the hosts of malwares, Trojans, worms, that cankers the utility of a web service.
Any business providing services to clients via internet shall be open to a number web based security and ...

Introduction

Sony Corporation is one of the leading manufacturers of electronic products with headquarters located in Konan Minato, Tokyo, Japan. The company evolved as Sony in 1958, when its first product, the TR-55 radio transistor was launched under this brand name. Ever since its inception, the company has been a leading name in the electronics industry and caters for consumer as well as professional markets. According to the 2012 list of Fortune Global 500, the company ranked at the 87th position. The Sony Corporation has four major business units which are divided as follows; Sony Electronics, Sony Motion pictures, and Sony ...

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Using Digital Media to Achieve Organizational Goals, a Walmart Case

Introduction/Synopsis

Digital media types are some of the greatest technological advancements that provide benefits to humans. They can be used in various ways that every individual is able to achieve his or her goals by using different types of digital devices, such as mobile phones and personal computers. Digital media also enables humans to access a wide range of communication to the point that geographical location is no longer an issue just to send and receive messages and information from different parts of the country and around the globe. In ...

Executive Summary

This paper explores and analyzes the case of Maritime Trading Company with its desire to utilize the Internet to generate more revenue for the company. The plan is to have a Web site that will be truly responsive to the customers through the fostering of closer buyer-seller relationships. In order to explore the existing business scenario, analysis will be conducted through: 1) a summary of the situation; 2) an examination of material exhibits; 3) strengths of the business situation, and; 4) weaknesses of the business situation. In this manner, alternative approaches can be identified and recommended courses of action ...

Environmental Scan

Under Armour is a sporting apparel manufacturer and wholesaler for women, men and youth. Their products feature special moisture-wick fabrics engineered in a diverse range of styles and designs for the performance athlete in any climate and at any age. Under Armour's products are worn by athletes at all levels including professional as well as consumers living active lifestyles. In 2015, Under Armour grew approximately 20% in revenues from year prior, generating global revenues of $4..9 billion and maintaining an operating income of $503 million.(Mann 2016) The majority of its net revenues are generated from wholesale sales of ...

Alibaba.com: A Born-Again "born global" firm.

Question 1.

I would consider Alibaba a born again global firm. The reason for making up the consideration is that Alibaba business exhibits characteristics that any born global firm carries. By definition, a born global firm is a business organization that from the beginning seeks to derive significant competitive advantage from the utilization of the resources as well as the sale of the outputs in various countries of the world.
I also consider Alibaba Company as a born global firm because it has a distinct way of conducting business. For instance, the top management of ...

Key Strategies Employed by Coach, Inc.

The first strategy employed by Coach is that of expanding in emerging markets. It is strengthening its sales in China, and has begun to expand as well in India, which it considers to be an emerging market and a potential source of growth in terms of sales. It also would like to increase its presence in Europe, South America and the rest of Asia. It also desires to increase its presence in the United States and in the rest of North America. It plans to do this by increasing both the number of full price stores and factory outlets. ...

Background information on Anthony’s Coal Fired Pizza.

When we talk of a well-established business, then with no doubt Anthony’s Coal Fired Pizza is one of them; characterising a lot of passion and dedication by the management to its success and satisfaction to its clients. As we look at the background check of the company, it started from a very humble background since it had only one branch in Florida and grew to be 48 successful branches in a span of very few years. All these achievements never gained came on a silver platter since they had to face many challenges, learn many lessons and work ...

Understandably, change is inevitable in business. Keeping with the trend of business and being proactive to the possible change ensures that the business remains profitable in the market. With the increased need for efficiency and the introduction of the new technology, businesses are forced to change their methods of operation and adopt new technologies for efficiency. Accordingly, they are expected to study their customers who are also changing with the technology to make informed decisions during the change process. Supply chain does not operate in a vacuum and hence cannot assume the changes in technology. It must adopt new ...

Abercrombie & Fitch was established in 1982 as a sporting and excursion brand, and later expanded into sport clothing to become "The Greatest Sporting Goods Store in the World" in 1939; however it went bankrupt in 1977. In 1978 the brand was bought by Oshman's Sporting Goods and then bought by The Limited Inc. in 1988. The company has shift the attention from sport clothes and accessories to high-end casual clothes targeted at young consumers promoted via "provocative and sexually explicit marketing campaigns". The company has opened several sub-brands, notably Abercrombie Kids in 1998 and Hollister Co in 2000 (aimed ...

Management and Leadership

Part 1: Theory and reviewSection 1: Introduction
There are two major views regarding contemporary management and leadership. The first is the personality perspective. In this perspective, the major influence of the leader is shaped by his power to influence other individuals towards achieving some goals. Therefore, the leader uses special traits that serve as bait and amalgamation for these individuals to work towards some common objectives. The other view is the behavioral aspect. In this case, the leader selects some tools that are directive, participative, and achievement oriented. The basis for selecting these tools is the needs of ...

Executive Summary

The athletes industry is highly competitive and unpredictable for organizations that venture. As such, the industry has been dominated by companies such as Adidas and Nike. Accordingly, the aforesaid companies that have sustained market dominance have controlled the sports apparel and footwear sector for decades. As well, the market dominance by the various companies has been as a result of clear comprehension of the market of operation. Nonetheless, Under Amour has emerged as a formidable force within the athletes industry. As a new company with less than 30 years of experience, the organization has been growing tremendously. Accordingly, the tremendous growth of ...

Introduction

The case study will focus on Pankaj et al (2004) and David, B. Y & Renee, K (2013), articles published in Harvard Business School, journal, to review and discuss Wal-Mart’s operations capabilities and way forward.
Wal-Mart as an organization is a story of astonishing success in terms of revenues and the way it has touched lives through its products and services made Forbes declare the company in March 2003, as the largest and most admired American company.

Wal-Mart’s strategy in the discount retailing industry

The strategy of Wal-Mart is affixed on differentiated pricing, cost leadership, strong distribution, inventory management and most importantly in tandem with the technology-based ...

Introduction

Background
Established in 1941 as a small family-owned business, Coach morphed into a fashion brand over time, providing superior quality fashion goods of modern and classic style. It started operating its own exclusive retail stores in 1980 (Coach Inc., 2014). The Coach brand was sold to Sarah Lee in 1985, and since then, the company has undergone a rapid expansion. The product portfolio of Coach included luggage, briefcases and other fashion accessories, apart from its original men’s and women’s leather bags. Until 2000, Coach mainly operated its stores in the USA before starting to expand into international markets like ...

Introduction

Amazon.com is an American online electronic commerce company based in Seattle and is the largest online based company in the United States of America. Initially, the firm started as an online book store, but later it diversified to include videos, DVDs, MP3 downloads, video games, software and electronics among others. The company also offers consumer electronics such as kindle fire tablets, fire phone, fire TV, and Amazon Kindle e-book readers and it is the largest global provider of cloud computing services. The company was founded by Jeff Bezos as the president, chairman and CEO in the year 1994 (Stone ...

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Introduction

Netflix is considered one of the most successful e-commerce ventures. Starting from 1997, when the video rental market was dominated by Blockbuster Video, the company created an alternative delivery service model that used the US Postal Service to deliver and get back rental movie DVDs from a central distribution center, thus avoiding the overheads, costs and potential revenue losses created by having individual stores in specific locations. By targeting the growing DVD market which was small then but grew rapidly to cover 37 per cent of households in 2002, it avoided competition with Blockbuster and simultaneously cut costs, ...

Introduction

Mobile commerce emerged as a result of digital revolution or the continuous technological development or advancement during the 20th and 21st century (Rosenbloom, 2011). Essentially, mobile commerce refers to a contemporary model of conducting business through the conveyance of commercial activities or capabilities using a consumer’s mobile device (Ibrahim, 2006). Moreover, mobile commerce occurs electronically thus, requiring consumers’ access to wireless networks to enter online stores and make transactions. Due to the inimitable nature of mobile commerce or m-commerce, it has significantly changed the landscape of traditional commerce and consumerism (Holmstrom, Winquist, & Kamarainen, 2000). The succeeding report explores the nature of ...

CBC Video Case Studies #1 & #3

CBC CASE STUDY #1: Showdown on the Virtual Frontier (Cyber liability)
- What was the legal issue respecting the toy sale web-site?
The issue of cyber liability continues to puzzle many ecommerce entrepreneurs today. While ecommerce gives people the benefit to reach out to global audiences at the click of the mouse, little do they realize the complexities associated with online businesses today. In simple terms, cyber liability can be defined as the risk posed by people conducting business over the Internet, or over other networks. Many excited entrepreneurs start their business online, knowing little about the ...

Competitive Forces

Competitive forces that are in the Sporting and Athletic Goods Industry are; Rivalry among the competing firms, there is a lot of scrambles for the customers. Calloway Golf, Nike, Puma, Adidas-Reebok and Fila, are rival companies. Firms are looking to lower their prices, improve on the quality, and improving on how they respond to market changes. Firms are responding to market changes by developing new styles and models and availing the products directly to the retailers. There is a prospect of evolution of substitute products and services in the business. This situation occurs when companies from other industry try to enter ...

- Identify three areas where IT could be applied to improve management of Unchained Melody Ulmus Company (UMUC).
- IT could be used as a facilitator of information. With such a volume of information that is required by the company and especially since the company is experiencing growth, it is imperative that a repository of information is created that can be accessed by relevant personnel within the organization to ensure that clients are served and opportunities are realized.
- IT could be used as an enabler, making information exchange easier between the suppliers, the personnel of UMUC and its customers. ...

Redesign of Business Systems and Process

Introduction
The decline on retail sales growth and development for the Dairy Farm Group of Companies (DFG) trace its roots back in 1997. DFG a leading Hong Kong located food retailer that had established operations in various large cities in the Asia-Pacific region. Some of the reasons that attributed to the decline include economic crises that hit most of the Asian nations in the late 1997s, increased competition from the European and US retail chains that introduced their products to the Asian markets. The outcome of the competition impacted on DFG by the foreign stores witnessed the sales of ...

Site functionality describes ways that your website can develop tools that can benefit your customer while managing it. It helps one learn how you can use technology to enhance your sites effectiveness. It involves pathways known by online users or new and imagined services. For instance, ease of making orders and purchasing products using e-commerce sites reduces the number of lost sales as well as increasing speed of customer’s purchases.
One needs to increase page numbers and range of tools so that your site users can have more services to solve their needs and will increase attraction ...

Question 1

PEST analysis is used to describe components of the macro environment for strategic planning. It considers the political, economic, social, and technological factors of the external business environment. In context of the paper, several political, economic, social, and technological factors affect Aldi within the retail market.
1. Political
Politically, different governments have different political stability, trade tariffs, trade restrictions, environmental laws, labor laws, and tax policies. Aldi supermarket has presence in three continents, North America, Europe, and Asian Pacific. Government interventions in these regions will affect how it conducts business in the local markets. The interventions within ...

E-Bay Customer Support Outsourcing

Introduction

Customer Support is an integral part of a business operation, making sure that the customers have an available means of contacting the company to relay concerns about the products or services that they availed from the company. This is a crucial function that companies has to maintain to keep business with their clients. However, the cost of maintaining Customer Support is high and complicated that is the same reason that offshore outsourcing had flourished in the past few years. This is because the cost and the pressure of keeping it operational is generally lowered if the function is being contracted ...