Enter Case Studies Samples For Students

Deciding Which Market to Enter

A case study of Taco Bells
Introduction
A company with objectives of entering into new markets must implement strategic decisions on the type of market and the entry mode. Typically, global business enterprises enter new markets through exportation, obtaining market licenses, the formation of joint ventures, or sole venture entry (Keegan, 1989). Any of these entry modes require a firm to commit some resources to succeed in the market entry. Thus, initial strategic decisions as to the category of the market and appropriate entry mode are essential. High competition, industrial organization, and international market imperfections tend to impede the ...

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Abstract

System theory forms the basis for the Systems-Theoretic Accident Model and Processes (STAMP) (Leveson 2011), and other Accident Causation Models, such as the Accident Causation Management System discussed in Kwon et al. 2006, and the Construction Accident Causation Model discussed in Mitropoulos et al. 2005. These models are compared and contrasted especially with respect to how human behavior is accounted for in each. In addition, a case study is discussed using the STAMP method to demonstrate the basic principles of STAMP. Due to a recent accident and much discussion ...

The Columbine High School experienced a horrific turn of events on the 20^th of April 1999. Two of its students, Eric Harris and Dylan Klebold were on a mission that led to the death of 12 students and one teacher. The two teenagers had been planning for this massacre for quite some time. They been collecting guns, ammunitions as well as bomb components that they would use on the day of 20^th April. It is said that they had even created a website which they posted blogs with statements that pinpointed several individual likely to be ...

Website: http://www.keuriggreenmountain.com/

Industry: Produces and sells coffeemakers, specialty coffee, and related products (teas, hot cocoa, among others).

BACKGROUND and HISTORY
Green Mountain Coffee Roasters was created in 1981 in Vermont, as a small specialty coffee roaster, which expanded rapidly in the next 20 years. The company acquired the brewing-machine maker Keurig in 2006. It was a publicly traded company from 1993 to December 2015, when investors led by JAB Holding Company acquired GMCR for the amount of $13.9 billion (Yahoo Finance).
GMCR describes itself as a “personal beverage system company revolutionizing the beverage experience through the power of innovative technology” (Keurig Green Mountain, Inc.). Their portfolio is comprised of 80 brands and more than ...

International Business Strategies: Case Study of Netcare

Introduction
In a sector such as the medical industry where the aspect of acquisition and development of knowledge is an essential part of growth and maintained profitability, the health industry is hugely impacted by national political and legal restrictions. Organizations in this industry have to leverage the numerous obstacles to attain competitive advantage and survive in the foreign markets. Recently a renowned medical care company Netcare experienced a changing dynamics in its primary market in South Africa. This compelled the review of its internationalization process. Internationalization process is the activity of increasing involvement in international markets by local enterprises. ...

Marketing Strategy

Red Bull organization is regarded as main energy drink provider that is distributing its products throughout the world. Red Bull is an international organization that is trying to market Red Bull Energy Drink. The mission of red Bull here is to enter into market of Hong Kong. Hong Kong is selected because it is located and China and China has successfully entered into the global market, and has provided several opportunities to international organizations to conduct their business in China. Further, China has also opened several platforms for businesses in order to facilitate them to enter into the Chinese ...

Issues Between Store Norske Spitsberger Kulkompani Corporation

1. Store Norske is considering using Coal India Limited to assist them in their international business operations. What issues will Store Norske have to address with respect to any business transactions between Store Norske and Coal Inida Limited. Discuss.
Store Norske’s manner of partnering with Coal India to assist them in their international business operations is called international joint venture. This is the most common way to go into international business to a) reduce the risk in venturing into a new operation, and b) takes the favorable opportunity of using the skills and assets of the new business ...

Recommendation I: Innovative Promotion Strategy

It is evident that Snapple drink was misinterpreted by the Quaker management, once the decision to turn it from “fashion” to “lifestyle” brand was taken on the top management. While the sales of the Snapple soft drinks fell as consumers felt betrayed and believed that the natural and family brand was “sold out”, people still feel good about the old Snapple experience, based on the following values:

Fun drink with informal and natural proposition;

Sensual experience with high variety, imaginary and special flavors;
Taste experience, created by packaging of the drinks;
Unique drinks, which is differentiated from traditional Coke-style sparkling drink as well as simple water;
...

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The OCBC Bank has their own unique approach to talent management and development because their overall success contributes to these vital areas. One of the primary approaches are that the company enables the employee to place their own careers and talents first. The concept of learning is a major component of the business strategy and they created several programs to help with their employee’s professional growth. One program “Bank’s Career Best” goals were for their employees to evaluate their own strengths, orientations of the career and attempts to understand where their workers fit ...

Foing-nova is an IT company located in Varaždin, Croatia, which provides software for users of the state budget. However, Foing-nova remains a small business despite recently changing its location and expanding its headquarters. After consulting RajkoTomiek, who is the CEO of Foing-nova, it was clearly understood that the most suitable method of company’s expansion would be to increase their market share. Although, Foing-nova is expected to gain new customers by entering a new market and thus become more profitable. However, a strategy must be put in place to ease the diversification of the company and to ensure ...

Question One

Challenges
As highlighted in the Real World Case Study, there are various challenges that organizations face while operating in the global environment. These challenges may be classified into cultural, political, and geo-economic.

Cultural

There are a few cultural issues that companies should considers when implementing IT infrastructure of the global domain.
There is a need for IT systems and subsystems to accommodate the cultural preferences.
The user needs vary from one country to another; each market has specific needs (O’Brien & Marakas, 2011)
Political
As revealed in the case study, there are a couple political challenges that firms face in ...

Contract of Sale of a Good and Legal Obligations of Concerned Parties

Introduction
This research paper presents an analysis of a case study and is written to address breach of law of contract concerning sale of a good (bicycle) by a last year student named Jonas. He placed an advertisement in one of the sports magazine making an offer to the general public to sell his bicycle. Jonas was approached by two first year students named by Sarah and Saleh at different times on the same day. As this last year student was not aware about the telephonic message placed by Sarah, he sold the bicycle to another first year student ...

Introduction

Mary’s case reflects a serious case of criminal behavior, not counting the numerous crimes committed against her by her family members. Mary is a serious psychological case, as she has faced numerous negative influences in her life and suffered serious emotional trauma. Raised by a father who was abusive against the family and a mother who was emotionally distant, Mary’s childhood and most formative years were spent facing damaging abuse that would affect her for the rest of her life. Her step-father, who arrived on the scene when Mary was nearly ten, sexually abused her and her ...

Weaknesses

Compromised quality assurance departments
Most of the food processing company’s quality assurance departments have failed in their work of inspecting and recommending the sale of safe foods. These departments should ensure that the food that enters the market is safe for human consumption. They should also ensure the labeling of the food containers has no defects at all. Unfortunately, they are allowing unsafe foods to enter the market.

Poor customer service

The most important thing that food manufacturing companies should ensure is quality customer service. They provide quality products that meet the needs of the customers. However, focusing on the case ...

Absolut vodka has developed into one of the largest spirit corporations in the world. The Swedish company’s campaign of “constant creativity” have caused it to perform strongly over the years. Absolut was founded in 1879 by Lars Olsson Smith, and by the time he was in his twenties, Smith controlled one-third of the Swedish vodka production by improving the production process and using local products (Pernod Ricard). Distilling this fine liquor in a country where vodka was already a rich tradition, Smith invented the process of continuous distillation, where the liquor is continuously distilled through its production. This ...

Executive Summary

The study focuses on identifying the major issues related to Southwest Airlines. It uses internal, external, and financial analysis for the company and the results show that information system of Southwest Airlines, the risk of competition, lack of long route flights, and integration issues are the current problems faced by the Airline.

The internal analysis reveals that the company faces major threats in the market, and the specific threats are as under.

Competition,
Legal infrastructure,
Unemployment and inflation, and
The shaky economy of the US.
The SWOT analysis also explains that the company is dependent on different sources that create specific weaknesses for the business. The dependence of Southwest Airlines is provided below.

Revenues through passengers,

Single provider/supplier,
Limited domestic presence,
No ...

International Markets

The industry for Australian Soybean is small, but from an economic viewpoint it is very valuable, since it plays a significant role in the farming system across Australia. The last decade has seen an exponential growth in export markets and consumption of edible beans domestically (Marketing Soybeans).
The demand for Australian edible soybeans in Asian markets is immense, with Japan the major importer of the Soybeans as it imports half a million tonnes of tofu grade soybeans each year from US and Canada, with the primary reason being the quality and positioning of the Australian product in the soybeans ...

An Assignment Submitted by

Key Challenge
Google is a large corporation that net worth is $367.6 Billion (Forbes, 2015). The company evolved quite fast since its formation in the 1996 by introducing the most popular online research engine. However, after intensified technological advancement and emergence of new innovations, it became more difficult for Google to maintain stable growth and constant evolvement. The key challenge faced by the company is decreasing of its net growth. According to the last estimations, the percentage of Google’s net growth decreased from 19.1% to 7.7% in 2016 and estimated 7% in 2017 (E-marketer, 2016). This problem may ...

Describe and discuss different entry strategies that Arla Foods has implemented in emerging and less-developed markets. Present advantages and disadvantages for each strategy identified.
Multinational wants to enter new markets, reach new consumer segments, and create new revenue streams. Globalization as a phenomenon has been the key trend and with a borderless economy in terms of the business environment, going global or internationalization as a phenomenon is a vital element of Arla Foods way forward in terms of stamping a global presence.
Arla Foods is operating in the European Union and many of the emerging or less developed markets, ...

Key Strategies Employed by Coach, Inc.

The first strategy employed by Coach is that of expanding in emerging markets. It is strengthening its sales in China, and has begun to expand as well in India, which it considers to be an emerging market and a potential source of growth in terms of sales. It also would like to increase its presence in Europe, South America and the rest of Asia. It also desires to increase its presence in the United States and in the rest of North America. It plans to do this by increasing both the number of full price stores and factory outlets. ...

Introduction

In the recent past companies use their websites to get views, comments, ideas and feedback from consumers. This is geared towards obtaining informative and innovative ideas from consumers over time. With advancement of technology, it is easier to get consumer views through the internet than through the traditional ways of actually going to the field. The consumers are free to fill and submit online forms. Consumers can also make comments through social sites such as twitter and facebook.
Companies allow consumers to visit their websites and through “contact us” the company can make comments and queries. A review ...