McCorkle and Melanie’s book on the case of the Ad Agency provides for a very scholarly read for anyone who is interested in this sector. The book outlines and explains the principles that should be applied in the Ad Agency. In addition, it gives the concepts and models in mediation, as well as the ethical standards that should be followed. Ethics can be defined as the code of behavior in business practices. Ethics also refer to day to day interactions and how people and businesses should interact.
The models explained in this book include narrative, transformative, evaluative and ...