Fashion Industry Case Studies Samples For Students

Business Strategy Analysis

One characteristic attribute of the fashion industry is its predisposition to change; therefore, an innovative product may become irrelevant and lose market share within a short period. Consequently, this element necessitates for continuous product development coupled with market research to maintain a competitive advantage. In some industries, having a R&D department is a competitive edge, but in the fashion sector, it is a survival tool. These rapid changes in the industry are not limited to products only, as marketing tactics and other business strategies need to be constantly reviewed. The emphasis on customer engagement is increasing in this sector ...

Report of Hudson’s Bay Company

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Introduction

Founded in 1670 in Canada, Hudson Bay Company (HBC) is the oldest firm in North America, operating in the retail segment across Canada, United States, Germany or Belgium (HBC official website, n.d.). With a long tradition in the fur market, the company adapted to socio-dynamic changes that marked clients’ loss of interest in fur, and adjusted to more modern requests, entering the general retailing business, currently operating in luxury fashion, after acquiring brands such as SAKS Fifth Avenue, Lord & Taylor, but also owning department store (GAMERIA Kaufhof, Galeria INNO, Sportarena), off-price stores (Designer Depot) or furniture, appliances ...

Magnusdottir and Santa Domingo worked in the fashion industry for many years and this gave them enough experience which enable believe in improving the efficiency of this fashion industry by coming up with unique and more faster ways of doing things. Despite the fact that the surfeit of sales channel fashion press were in existence, Magnusdottir realized the presence of uncertainties relating to consumer demand mainly for the conceptual runaway d high-end pieces. She approached Lauren Santo Domingo in order to work together in co-starting a retail business or company.
In the year 2011 in February, they launched a Moda ...

Regional integration refers to a process of states entering into regional agreement in the bid to enhance regional cooperation following regional rules and institutions. Despite the merits that the process may possess, there are extensive disadvantages that go along with regional integration. This element of trade may become exclusively significant through combination with other factors that may enhance performance. Having proper understanding of free trade, various measures must be undertaken.
Free trade is a major policy in international trade. Following the exclusive drawbacks of regional integration, free trade should not be allowed to take its natural course. One of the ...

Introduction

The two co-founders of Veja Kopp and Morillion though with no experience on business have made an impact on the fashion industry, (Kim, 2010). The duo identified the need to conduct business feasibility research and settled for a unique aspect within the fashion industry. Their discovery has attributed to their dominance and continues existence in the competitive fashion industry. Their unique fashion cloths portray a unique and astounding creativity. Propelled by the vast experiences they experienced on their business adventures the two settled for an environmental manufacturing plan. Their plan can be credited by the consequential increase in other industries interest ...

Change Management in Bettington Trading and Sons

As a family company, Bettington trading and sons has experienced a commendable growth in business over some years. Transfer of management from one family member to the other with the help a professional board of directors has seen the company remain sustainable due to commitment and relationship building. However, a move to implement change in the organization by a family member tasked with managing the company has met frustrations from the board of directors who do not seem to agree with how this should be done so fast.
The management is not in agreement on whether the company should ...

Understanding How they Include Consumer Behavior Issues in their

Management and Marketing Mix Operations
Introduction
Trendy, hip and classy; all these three specifically different descriptions of what fashion-bags are all about could describe the very products offered by the Bag Borrow or Steal online company. The organization offers a unique concept for those who want to engage with their business. One is through actually buying the product they offer, another is through the rent program and the last option is to actually resell the bags to another market likely making an alliance with the company through retail agreement. These options are specifically created by the company to ...