Fast Food Case Studies Samples For Students

Analysis of Fast Food Industry: McDonald’s

A porter’s model is a powerful tool for understanding where power lies in any particular industry or business. It helps the businesses to understand their position in the market, the steps they need to take to improve their sales by beating the competition and become the market leaders. There are five basic components in the porter’s model, they are: 1. Threat of New entrants 2. Threat of substitutes 3. Competitive Rivalry 4. Power of buyers and 5. Power of Suppliers. If we look at today’s fast food industry then we can easily apply porter’s model and ...

Abstract

This case study will examine the challenges that the Porcini Inc Company is undergoing and conduct a study on the possible changes meant for implementation to meet the competition that is being brought forth by the rival fast food restaurants. This paper will also identify the changes that should be initiated to improve on the company’s growth through an increase in the number of sales which will be achieved through identifying the gaps that need to be filled in order to achieve the desired success. Recommendations will also be highlighted in relation to the changes that need to be ...

Introduction

Business performance emanates from the comprehension of the diverse issues that may impede on their operational mandate. As such, through an inclusive approach towards analysis of both the internal and external environment, successful outcomes are bound to prevail. Thus, from the analysis of Chipotle, it has been highly frontward within the fast food sector in regards to profitability and the business operational model. Accordingly, through investment into distinctive performance approach, the company has sustained market reach and growth both in US and other countries. Elle’s visionary leadership approach has been pivotal for Chipotle. Nonetheless, there are various challenges ...

Executive Summary

This report provides a discussion of the expansion options that are available to Porcini, Inc. as it embarks on the launch of a new restaurant chain called Pronto, which is aimed to provide travelers with quickly prepared meals that are of a higher quality than fast food. With the company lacking in financial resources, they can grow the restaurants either through a franchising or syndication approach. Each approach has its advantages and disadvantages, all of which are discussed in this report. A recommendation is also made as to which option would be more effective for Porcini’s expansion initiatives.

Background

Porcini’s, Inc. was a ...

Question One

The major criticism that has been leveled against McDonalds, the world leading distributor in fast foods has been its insensitivity on the diet they serve. It has been claimed that McDonalds is the main contributing factor to the continued increase in the number of obese children and adolescents in the developed world. This has been a major concern as more and more people continue to die over obesity related problems (Tittle). This is attributed to the unhealthy nature of the fast foods offered which are highly concentrated in fats.
These criticisms are not specific, but rather they are directed ...

Big Mac: Inside the McDonalds Empire

Identify the external threats prevalent in McDonald's general environment by segment
One of the major external threats to McDonald’s business is existence of several competitors. These competitors all target the same market segment; young and busy Americans that are seeking for easy and ready cooked fast food. However, this segment continues to reduce owing to the emergence of health concerns as studies show that fast foods are the main causes of obesity and other health complications. Another external threat facing McDonald’s is change in lifestyles of consumers. As studies show, an increasing number of consumers are ...

In China, “fast food” simply means “quick meal.” The American fast–food giants introduced the fast-food industry in the Chinese market during the 1980s and 1990s. Kentucky Fried Chicken (KFC) introduced the concept of modem fast-food in China in April 1987 when it established China's first fast food restaurant in Beijing (Research Report on China Fast Food Industry, 2011-2012). Since then, the Chinese fast-food industry has witnessed rapid growth characterized by competitive pattern of high-grade versus low-grade, modern versus traditional styles, and Western versus Chinese styles. Today, the fast food industry has become one of the most attractive industries ...

Question One: Remote Environment

McDonald shares its stories of growth right from the moment when Ray Kroc began the franchising and leasing trademark in 1955 (Ruggless, 1998). The company having developed a loyal domestic reputation among the folks saw a quick growth in the industry through diversification in the foods they served. For instance, Ruggless (1998) notes that the divesting model of the company change from ordinary production of hamburgers to serving of other fast foods like salads, coffee, fruity juices, crisps and other foodstuffs that were in high demand from the consumer base. There was also the idea of collecting royalties of the members ...

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

McDonald’s High Employee Turnover and Lean Management Solution

The business concept that drives McDonald’s operations, and for this matter, most companies working in the fast food industry, is to maintain low prices in order to have affordable offers for the customers, so that they to remain loyal to consuming fast food products, but this comes with the price of giving small salaries to fast food workers, which is the main cause that generates high employee turnover at McDonald’s (Smith, 2006, p. 88).
Companies activating in fast food industries have struggled hard across time to minimize the role of the unions, so that they can ...

Management

McDonalds in Asia
- Introduction
McDonald’s is easily among the most recognized brands in the world with branches stretched across seven continents and still expanding. However for a business such as McDonald’s, overseeing thousands of branches and the task of ensuring the efficiency of all the stores in closely adhering to quality standards is astronomical. The fast food giant has branches licensed to franchisees in China, Malaysia, Indonesia, the Philippines, Singapore, Japan, Thailand, and among others. The case study encompasses the crucial elements that that are directly attributed to the McDonald’s operations in Asia and ...

Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines.

Thank you for the opportunity granted to do thorough analysis of unethical issues manifested in Kraft Foods Inc. Following the request, ethical issues have been examined from the moral and ethical perspective. The analysis of the ethical issues uses facts and arguments to identify the acceptable morals standards in business. Based on the case analysis, the following conclusions were reached at:
1. Kraft’s online marketing is targeting children less than six years of age.
2. Kraft Foods Inc., though advertising unhealthy food doesn’t want to give up the market power.
3. Kraft Foods Inc. ...

McDonald's occupies a leading position in the fast-food sector. McDonald's has more than 31,000 restaurants, which employ more than 1.5 million people in more than 119 countries on 5 continents. In order to provide the population of the countries in which they have restaurants, with the necessary number of jobs, the principal rule of McDonald's is to use mostly local products. Almost all of the products that are used in the restaurants of the network, McDonald's were produced in the country of origin.
The fast-food segment is stable or decreasing on the European markets. McDonald's is an exception: ...

Red Bull was established by Dietrich Mateschitz in year 1985. Company introduces energy drink exclusively in Austria in year 1987. After five years of exclusive operation in Austria Market, Company expanded its business in European market. Company decided to slowly enter into foreign markets in order to create buzz and anticipation. This paper intends to analyze brand equity and other related aspects of Red Bull.

Answer 1

Brand Equity
Brand Equity reflects value premium earned by the company from its product that has well recognized and establish brand name in the market as compare to competitors. Company creates brand equity ...

McDonald is the leading fast-food provider in the world. It has more than 30,000 local restaurants offering its services to approximately 52 million people in different countries in the world each day. The company has developed and implemented appropriate business strategies that make it successful. Some of the strategies employed by McDonald in response to the dynamic external environment are business structure and the external environment hence able to achieve its strategic goals (David & David, 2003).
McDonald Corporation maintains a top position restaurant that provides fast food services globally through SWOT analysis that addresses internal and external factors. ...

The case examines the gradual decline in the performance of MacDonald in the recent. MacDonald being one of the largest fast food multinational has been going through a series of challenges that have hampered the continuous growth it once enjoyed. The business reputation has been greatly damaged in the recent past. The case study identifies four causes to be the main contributors of the sharp decline. This includes: poor public relations, generation lost, loss of identity and management failure. This paper will analyze the case study and suggest possible strategies that MacDonald’s management can implement to restore the business ...

MEMORANDUM

Re: Proposed changes in the marketing strategies.
Recommendation:
Avail the opportunities optimistically and with sustainability.
Increase market share of Bakery Segment.
For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants.
Come up with new and unique food menus frequently.
Opportunities Available
Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

Question 1

The company wanted to offer affordable dining for the family who wanted to eat out and give quick services to its customers. This is, further, emphasized by a short menu list which indicates efficiency. The possible mission and vision statement can be:

Mission statement: “To be the best and affordable place for families to eat out”

According to guiding philosophy of visions a vision is defined as “A system of fundamental motivating assumptions, principles, values, and tenets” (Collins and Porras, 1991, p. 34).

Vision statement: “To offer quick customer services of high quality and value driven by hygiene and cleanness”

Question 2
The company’s mission “To be the best and affordable place for families to eat out” shows the guideline and direction for the internal running of the company. It ...

A SWOT Matrix for McDonald

Strengths Weaknesses
1. Largest fast food market share 1. Negative Publicity
2. Partnerships with best brands 2. Low differentiation
3. Locally adapted food menus 3. Unhealthy food menu
4. High Brand recognition
5. Children targeting

Opportunities SO Strategies WO Strategies

1. Increasing demand for healthier food 1. Open new chains (S1, O4) 1. Produce healthy foods
2. Changing customer habits 2. Target new market (W3, O1)
3. Home meal delivery segments (S5, O4) 2. Increase advertising
4. New customer groups (W1, O2)

Threats ST Strategies WT Strategies

1. Trends towards healthy eating 1. Partnering with other 1. Increase differentiation
2. Lawsuits against McDonald international Food chains (S2, T3) (W2, ...

Executive summary of the case

The case study starts with a brief history of Mc Donald’s; how it came into being. McDonald’s “competency center” in each country uses their acquired to knowledge to innovate and develop strategies for growth of the company. The case focuses on the company’s Switzerland strategy. In 2001, McDonald’s diversified into hotel industry in Switzerland by setting up two hotels in Zurich and Lully. The hotels were operated under the brand name of "Golden Arch Hotel”. They were positioned as 4 stared hotels that were highly modern and technologically advanced in terms of interiors of the hotel ( ...

There have been many cases that have been brought against the fast food company, with regard to the notion that obesity is resulting mainly from what is being offered in the Macdonalds menu. Key among these cases has been documented all the over, especially in 2003, when the judge in a US court threw out a case in which macdonalds had been sued for selling foods that led to obesity. The judge, ruled out that there was a thin line between what should be regarded as personal responsibility and what should be considered as the communal responsibility of the fast food vendors. ...

Introduction

Domino's is one of the biggest Pizza business in the USA with a turnover of over $220 Million and over 10000 branches worldwide and 20,000 employees. For such a massive business venture it is crucial to prepare a BCG matrix, Grand strategy matrix and a QSPM for analyzing the best business strategies to steer its growth and earn profits.

BCG matrix for Domino’s pizza

As Melton, Dave, and Tim (67) wrote in their journal; the BCG matrix is a portfolio planning model for businesses that is done by modeling a company’s portfolio into four classes: Stars, question marks, cash cows and dogs.
...

Market structures Franchise firms are granted the rights to operate their businesses in particular locations. They include companies dealing with fast foods, automobiles, financial services, cleaning and other products. The MacDonald’s is one of the largest franchise firms operating in the restaurant industry. The company deals in fast foods, with over 35000 branches worldwide. The firm, just like any other businesses is faced with stiff competition, but it has remained in the company due to the business strategies it employs to beat the competition. It advertises its products on the billboards, television, radio, newspapers, and it is involved ...

Overview

Juice Club, the former name of Jamba Juice Company, was founded in 1990 by Kirk Perron and was presented as a health-food store. In the mid of 1990’s, the company started to expand using franchise strategy. In 1995, it changed its name for Jamba Juice Company that allowed differentiating in the market as the competitors started to offer similar products. In 1999, the company merged with Zuka Juice Inc. and acquired 98 smoothie retailing units. In 2006, the company went public having owned and franchised units (Dostal n.p.).
The main problem is that all of the competitors are ...

Introduction

Dunkin' Brand Group is among the largest fast food companies. It is comprised of over 17000 points of distribution and operates in more than 57 countries. The headquarters of the company is in Canton, Massachusetts, in United States. In the fast food industry, it entails of two brands, Dunkin' Donuts and Baskin Robbins. Dunkin' Donuts is known for its swift customer service and high-quality coffee. Alternatively, the Baskin Robbins brand is known for its "31 flavors" slogan that represents 31 new flavors. Dunkin’ Donuts products include bagels, donuts, muffins, and hot and iced coffee. Baskin Robbins brand deals with ...

Pediatric Case Study

Part I. Cultural and Family Assessment

Culture and family are oftentimes neglected during patient assessment, especially when the person is viewed only in terms of disease, causes and treatment. However, providing holistic care that encompasses all aspects of the patient’s life has the potential to improve patient outcomes. In nursing theory, Callista Roy and Madeleine Leininger refer to culture as a belief system, a worldview through which the patient perceives health, care, nursing and the world in general (George, 2011). It is transmitted from one generation to the next through interaction in social institutions such as the family, school and ...

1. Starbucks Company is usually fully responsible for the management of their own outlet stores and is in possession of the premises, the outlets are built on. Licensing agreements or partnerships, on the other hand, allow companies in foreign countries to purchase the rights on selling and producing firm’s products in the respective country or a in a specific region (Luo 173-174). In return, the licensor is given a royalty or a payment for the right to use the brand name and business practices (Holmes). The burden of bearing the risks of opening a new store and of investing money in the new ...

Analysis of the Documentary Food, Inc. through the Lens of Ethical Theories and Ideas

Some may wonder whether the food choice is an ethical issue. After all, we make these choices at least three times a day and our individual decisions influence the global industry of food growth, production and processing. As Jones, Cardinal and Hayward remind us, we exist in society and are connected to other people. This is why our choices, in our case, the food choices, affect other people, and their decisions influence us as well (2006, p. 3). Various theories of ethics propose different ways of viewing the problems of food production and consumption and seek solutions in distinct ...

Background: The rising prevalence of obesity in children is a serious public health concern. Obesity is like a silent killer, and can predispose the child to a number of lifelong disabilities and chronic diseases. Obesity is negatively linked to life span. A child with obesity has higher amount of adipose tissue deposition, when compared to a normal weight child. The excess calorie that is not utilized for work or growth, is deposited in the form of adipose tissue and stored in the body. Adipose tissues are made of adipocytes or other called fat containing cells.
Obesity occurs from factors ...

Irie Caribbean restaurant is located in the heart of Toronto’s Italy district. The restaurant was established by Leroy Morrison and Elgon Walker. The restaurant focuses on providing its clients with an authentic Caribbean experience ranging from the restaurant's décor to the menu. The restaurant is fully licensed and has a catering service which accounts for 9 percent of its total revenue(Jackson, 2014). Irie Restaurant has been experiencing a fall in its sales figures in the second year of operations making the goal of franchising the brand a distant dream for the two co-owners.
Decreasing sales figures ...

Competition is one environmental factor that has great impact to McDonald’s operations. It is worth noting that many companies have entered the fast food industry posing a great challenge to the existing companies such as McDonalds. Some of the company’s key competitors include Taco Bell, Subway, Burger King and Wendy’s. Currently, these companies are outperforming McDonalds regarding stock. Besides, their market share is growing slowly with time thus proving threat on McDonald’s ability to compete in the market in the future (Marne et al 2).
The social environment is another factor that has a great ...

Flame Broiler is trying to implement a change in its operations that focuses on offering healthier foods to its client. The implementation process of this change can be done on three fronts; using the Heath & Heath's model of switch, ADKAR model and the congruence model.

Heath & Heath’s Switch Model

The model of the elephant and the rider can be applied to the operations of Flame Broiler (Heath and Heath, 23).
Directing the rider involves setting up corporate strategies to change the company’s image towards a healthier outlook.
Motivating the elephant
In the case of the company, the elephant represents the customers. In ...

The case is dedicated to the history of Starbucks company. It also reveals the problem the company is facing nowadays. The authors call it as “commoditization of the brand” (Buchanan L. & Simmons C.J., 2009, p. 109). Specifically, the problem is that the Starbucks brand started losing their unique “Starbucks experience” from the customers’ perspective. Here are the reasons of the probem. Firstly, they decided to decrease the amount of comfortable furniture and, therefore, made the places less inviting. Secondly, they made too broad product mix (salads and other things not connected to coffee). Thirdly, there are too many cafes ...

Background of the Study

The fast food industry is witnessing an unprecedented growth in the recent years. In this era of globalization, multinational organizations are willing to expand their business operations in growth markets. For exploiting this opportunity of global expansion, they must formulate appropriate business strategies according to the targeted market (DePalma, 2002). These strategies are based on host country’s geopolitical and socio-economic environment. Nowadays, companies are aware of the fact that if they want to attain lucrative business then they have to focus on local needs, as well. Glocalization is new business concept, which is used to elucidate the concept ...

Strategic Analysis

McDonald´s Corporation
Current analysis involves strategic position of McDonald´s relative to Starbucks Coffee Company. Recent decades brought a number of challenges to the McDonald´s Corporation, related to changing external environment. Such companies as Wendy´s and Burger King came to the market with innovative proposition and strong investment portfolio, putting pressure on McDonald`s market share on its major markets and sharing the growth potential in emerging geographical segments (McDonald´s, 2013). While the company continued to pursue its strategic direction on organic growth and quality of service it made a number of changes to diversify its product ...

Wendy’s Hamburgers

- Dave Thomas may be considered as an entrepreneur since he’s not only conducting business, but tried to transform new business idea into reality, creating new ways of earning cash. Despite skepticism of the bankers and financial people he created a new type of a product, having employed all his experience. The main feature making him an entrepreneur is that he tried to implement new idea which wasn’t considered to be successful and run all the risk by himself.
- The main success with the first Wendy’s restaurant may be attributed to its idea. The restaurant was ...

Chapter 1, pg. 36: Are Electronic Medical Records a Cure for Health Care?

The problem described in this case is on medical record keeping due to the increasing number of patients seeking medical services. According to the case, about 12 percent of healthcare spending goes towards record keeping (Laudon & Laudon, 2012). Traditionally, medical records have been kept in files and folders, which make it difficult for healthcare professionals to access and share information. This problem can be solved by adopting electronic medical systems.

What people, organization, and technology factors are responsible for the difficulties in building electronic medical record systems? Explain your answer.

The application and use of electronic medical records is compelling because they can make healthcare less expensive, efficient, and improve the quality of care by enabling easy access and ...

The competitive advantage of the Toy R Us is that it was self service, supermarket-style format. The self service style gave the customers the chance to view different toys and pick between a different range of products, this is because they had a bigger and better selection than any single toy store. Viewing of the range of the products, gave Toy R Us a competitive advantage over the other retail shops selling toys. This will help Japan because for them, a typical toy store was small and did not sell a wide range of products and their display areas were customarily cramped. They also ...

With a large drawing from the types of relationships that people have with others, Fournier highlights that consumers have a complex relationship with the brands in the market. According to Deborah J. MacInnis, C. Whan Park, Joseph W. Priester (2009), Fournier indicates that there is an emotional attachment between consumers and the brands such that the effort by companies to change the brands ever results in a resistance from the consumers in the market. Additionally, Fournier indicates that there is a considerable part that brands play in the lives of the consumers. The result of this thinking is that the brands of products ...

Introduction.

Goument to go is a blend of planning of menus and delivery of groceries with a complete recipe. The product targets two-income professionals who find it hard to prepare meals despite their high levels of income. With Goument to go, a customer gets a delivery of a whole week’s consumption with clear labels on storage and refrigeration to avoid waste. The idea was developed by Jan Jones after she realized that many people find it hard to go and fetch for food after work. She found it convenient to deliver food to doorsteps. The aim was to serve a larger part of the population ...

Science

Impacts of a Borderless Society
Breakfast: Orange juice, eggs, toast, butter, jam, bacon, tea
Breakfast: The orange juice was made with oranges from Florida, freshly squeezed. The eggs came from my Mom’s friend’s farm. My Mom made the bread and the butter was from Wisconsin. Someone my Mom knows made the jam. I think the bacon came from Nebraska but that may be where it was packaged or where the package came from (the label wasn’t very clear). The tea was from Sri Lanka.

Lunch: Burger King Hamburger, juice in a box, French Fries

Lunch: The hamburger was probably from a big containment-type feedlot out in ...