Fitness industry business is one of the booming activities in the present business milieu. A fitness business focuses on offering individual training, fitness instruction and utilization of the fitness facility to those interested in pursuing their individual fitness objectives. Starting a fitness business does not require the initiators to be fitness gurus, but a passion in fitness or readiness to adopt a fitness lifestyle such as Zumba forms a critical part of success in the industry. This response to the case study seeks to consider various business models that Zumba could use to establish a successful business. In addition, a recommendation will be offered on ...
Fitness Case Studies Samples For Students
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Five Key Elements Of Lululemon’s Strategy
There are five key elements of Lululemon’s strategy, which includes the following;
International Expansion: The primary strategic objective of Lululemon was to double its size in the United States by adding new stores in order to strengthen its presence while tapping the new geographical markets in Canada and North America.
Increased Brand Awareness: In order to enhance the brand awareness among people, Lululemon leveraged the marketing by opening up a new store with aggressive grass-roots marketing approach, which specifically exploits brand ambassadors such as yoga instructors and ...
The current paper is devoted to the analysis of appropriate promotions strategy as well as an illustration of the most appropriate pricing method for two product/target market combinations. When conducting this analysis, a conclusive illustration on the two promotions strategies is undertaken so that an inclusive decision is made as to why they are different or similar. Also, two pricing methods are highlighted for two product/target market combinations to present their differences and similarities. The two products combinations are non-lethal for handgun owners, and fitness products for black women aged 18 to 30. After conducting inclusive research on the pricing ...
Human Resource Management
When it comes to Human Resource Management, things tend to get a tad bit trickier considering how the HR department’s entire job is to maintain the upkeep of the people to ensure the upkeep of the facility is being done. That being said, there are a few factors the HR department needs to consider before they can perfectly say that have done the best HR planning for the sports complex. For starters they need to make sure there are enough people doing the work and the maintenance of the facility is going as planned. Secondly, they need to ...
English
Introduction
New Balance is a privately held athletic footwear and apparel manufacturer in the US. Based in Boston, New Balance was founded in 1906, and is the only major company manufacturing its products in the US and labeling them as “Made in the USA.” The company has 200 stores across the globe and operates through five factories in the US and one in UK. The company is private and is not obliged to commit towards its employees or the society as a whole. But that is not the case. The best demonstration of commitment was during the recession of 2007-2009, ...
The Sale of Goods Act 1979 cap 54 is an Act of the Parliament in the United Kingdom. It regulates UK commercial law as well as English contract law. This concerns the goods that are bought and sold. The Act compresses the original act regarding the sale of goods Act of 1983. Subsequent legislation codified the Act with minor statutory changes being made since 1979 (Ramanatha &Venkoba , 1988).
The Act is applicable to contracts. In these contracts, property in goods is transferred for a financial consideration. Breach of contract between the buyer and the seller is actionable in a ...
Keeping the body healthy and in shape is probably the big aim of everyone. However, all of those desires differ a lot on the gender, age and motivation basis. This assignment will demonstrate the analysis of two case studies. For both of them some recommendations and calculations will be given.
Anyways, some calculations are needed in order to get the entire picture of his body condition.
Secondly, Chad’s BMR is 1865.04
Finally, it is essential to implement the Karvonen formula in order to find out Chad’s target heart rate at 60% and 80%.
The answer looks as follows: Target HR (60%) = 131
Target HR (80%) = 148
At this point of time it is ...
John, a 50-year old man, visits a convenient care clinic complaining of fatigue, increased hunger, increased thirst, and frequent urination over the last two months. He also reports increased episodes of itching. Clinical examination reveals the presence of dark patches on his skin in the neck and armpit areas. Physical examination reveals a weight loss of 5kg over the last one month. Laboratory test show the following results: A1C= 7.1%, FPG= 127mg/dL and OGTT= 202mg/dL. John is single and currently stays alone. He has one sister whom he last met two years ago. He is also not employed currently.
...
Introduction and Review of literature:
Recent lifestyles have made people less active resulting into obesity. Long sittings, lack of exercise and junk eating are a few of the causes of obesity. Isolated systolic hypertension is a silent killer among modern day community usually following obesity. In this disorder once the systolic blood pressure crosses 140 mark on the scale, the disease happens. In addition to obesity certain physiological conditions such as artery stiffness, heart disorders or overactive thyroids may also be considered the culprits of the disease.
Understanding the gradual changes that occur in our life styles which ultimately is reflected in our physical fitness ...
Introduction
This is a healthy fitness Centre that has been in existence since the 1980s as a Centre for martial and exercise (Stephen, 2013). For over twenty years now since its inception, the Centre has operated the same way with no major improvements in its equipment or embraced any new available technology. The Centre now being in the twenty first century and in an industry with high potential growth, there is great need for the business management to institute new mechanisms of operations if it’s to continue surviving in the market for the foreseeable future. Therefore, this research paper puts forward ...
The case involves a guest of the hotel in Jamaica, where a guest was severely injured while working out in the fitness center of the hotel.
Issues:
What jurisdiction and law should apply for the case?
The jurisdiction and law that should apply here is the Jamaican law, in Jamaica. The US law in Miami cannot apply because, as stated in 28 U.S.C subsections 1391(a), a US court only has jurisdiction in such cases over the defendants where at least one defendant is domiciled in the particular judicial district. This principle has been affirmed in the case of Steven ...
This case study is about Genentech which was founded in 1976 with a mission of discovering, developing, manufacturing and commercializing life enhancing and lifesaving medicines for patients with unmet needs. It has become one of the leading biotechnology company known for its development and commercialization of new bio-therapeutic products. Genentech has been recognized as one of the best companies to work with in US due to their proactive approach to developing and operating programs that support their employees. The company has invested in extensive programs that promote a safe and healthy workplace as well as healthy lifestyles for their employees. One ...
QUESTION 1
The sole proprietorship is the ideal business for the Owen. This is because the type of business is small, and it has two employees hence this type of a business suit the design and the arrangement/ agreement of the owner and the employees. Furthermore, since the business is new it gives the owner enough time to assess the development of the business and how the workers perform their duties. Thus, the owner has the total control of the performance of the workers and how the business is run. Moreover, the sole proprietorship does not require much paper work to get ...
• Client’s BMI
BMI = 24.4
BMI of the client is normal as it falls in between the category of normal weight.
• Client’s BMR
BMR = 10 x weight (kg) + 6.25 x height (cm) – 5 x age (years) + 5
BMR = 1700.25
The minimum number of calories needed by the client to keep his body functioning are 1700.25.
• Client’s target heart rate at 60% and 80% using the Karvonen formula
Minimum Training Heart Rate:
220 – 55 (Age) = 165
165 – 80 (Resting Heart Rate) = 85
85 x 0.60 (Minimum Intensity) + 80 (Resting Heart Rate) = 131 beats per minute
Maximum Training Heart Rate:
220 – 55 (Age) = 165
165 – 80 (Resting Heart Rate) = 85
85 x 0.80 (Maximum Intensity) + 80 (Resting Heart Rate) = 148 beats per minute
The training heart rate region of the client lies in from 131 to 148.
Rationale for Testing
...
Marketing Plan for Coca Cola plus protein
INTRODUCTION
Coca Cola is one of the biggest players of carbonated and non carbonated soft drink market in the world. It is one of the most valuable and iconic brands in the world; Forbes has listed Coca Cola as the world’s third most valuable brand (World’s Most Valuable Brands, 2014). It is one of those companies that invest heavily in its marketing initiatives. In 2013, the marketing spend of the company stood at $4 billion (Team Trevis, 2014). Coca Cola is a market leader of the soft drinks market and has a brand portfolio that included drinks like ...
Accounting Concepts
Answer 1)
Partnership is a business organization with two or more owners who agree on sharing profits at an agree ratio but at the cost of unlimited liability. Apart from profits, they must agree on the appropriate management structure also. Following are some pros and cons of a partnership firm:
Pros:
- It is easy to set up
- It offers diversified decision making process
- Profits fo the firm are taxed only once as onwer’s income
Cons:
- Regular collisions among partners might be possible and thus achieving consent of all may be slow and expensive
- ...
Educational Institution
Correspondence concerning this paper should be addressed to Student Name,
HEALTH EDUCATION 2
A variety of health education facts and information would be beneficial to teens. Some of these topics would include sexual education, fitness, nutritional services and drug and alcohol education. Sex education should be included in all teen education programs. Teens must be aware of their changing bodies, birth control options and aware of Sexually Transmitted Diseases (STD’s). Teens also would benefit from fitness education and literature on how to stay healthy. This should be coupled with nutritional services and dietary services. Drugs and ...
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- Situation Analysis
Zumba Fitness is a business model that is aiming to make revenues and thereby profits from selling Videos of exercises.
1.1 Strengths:
- Zumba’s routine is unique and has the potential to become another successful global brand like Pilates
- Consumers or the target market for Zumba accept the product fully
- Zumba has an association and exposure with a great brand – Kellog’s
1.2 Weakness:
- Lack of organization structure
- Too small team trying to achieve a lot
- ...
Grant Proposal - Comprehensive School Health Services for Migrant Children
Migrant children will benefit from the following Instructional strategies:
- Development of Small Groups – Students will be assigned to work in small groups twice a week. These groups will give them a chance to share their ideas and feelings about class lessons and activities. The curriculum will utilize pictures in the form of flash cards and other printable materials; this will assist with overcoming language barriers. English as a Second Language (ESL) Classes – English language classes will be available to all students that need assistance. These classes will improve the student’s comprehension skills. Written materials in multiple languages will also ...
The purpose of this paper is proposing an effective exercise program for a healthy young male to lose 25 lbs of body fat, increase strength and improve endurance. The program is designed for a 20 year old subject with an average body mass of around 150 lbs. Changes in body weight during the course of this program will not be taken into consideration for calculating daily expenditure of energy, because calorie calculation is not a precise science but an approximation. We will keep in mind that the ultimate goal of losing weight should always include increasing overall health and vitality and that ...