Flight Case Studies Samples For Students

The crash of Air France 447 is considered the biggest disaster ever to hit Air France and Airbus since the beginning of their venture into this industry. All of the 228 passengers and crew of the flight were killed in this accident (Palmer, 2013). Due to the delay in the recovery of the black box from the ocean bed, the investigations and final report, published by BEA, took nearly three years for completion (Jonathan, 2011). The final investigation revealed that the accident occurred due to the inconsistent data indicated by the FMC (Flight Management Computer System) regarding the fluid ...

Overrun Accident of The American Airlines Flight 1420

Abstract
The American Airlines accident Flight 1420 is identified as a runway overrun accident. The National Transportation Safety Board conducted an investigation to find the cause. This project is primarily focused on the human factor issue that might have caused the accident. The project explored the Human Factor Analysis and Classification System and used the Swiss Cheese Model to link the chain of events to determine the cause of the accident.
The Human Factor Analysis and Classification System was used by the National Transportation Safety Board to analyze the human factors issues within American Airlines Flight 1420. This system ...

Introduction

On October 25, 2011, a King Air A100 crashed on final approach into Eveleth, Minnesota claiming the lives of the pilot and co-pilot as well as all six passengers. The flight was intended to fly U.S. Senator Paul Wellstone and five members of his campaign staff to Eveleth, Minnesota, but unfortunately, the flight was never completed.

Accident History and Relevant Information

There were numerous human factors that contributed to the crash of King Air A100 N41BE, starting with the Captain. A company copilot expressed that three days before the fatal flight, the Captain flew with him in another King Air. After takeoff, the captain attempted ...

Introduction

Almost all of the commercial airplane accidents that have been reported in the past are caused by human error which accounts for approximately 70% of the accidents (Griffin et al., 2015). Hence, it is important to appreciate the fact that human error is recently becoming a principal concern not only to flight operations but in the maintenance practices as well as air traffic control. The above concern has made the major airlines to employ human factor professionals who work closely with the engineers and pilots to embrace innovation on human performance as well as the airplanes to help enhance ...

Question 1: a) Scheduling Principles at Gate Gourmet

Gate Gourmet uses a master production schedule since many changes are effected into the production and preparation of the food. The MPS takes into account the forecasts, aggregate plan, available capacity and material (Lambert, 2008). MPS is evident in Gate Gourmet as normally the meals for flights are fixed six months prior, but as time goes on changes can be made even six hours before the flight. This allows the actual demand to be met and accurate forecasting achieved (Lambert, 2008).
The importance of supply chain management comes into play where time is a limiting factor and profit making is a ...

AMERICAN AIRLINES FLIGHT 587

According to the National Transportation Safety Board (2004) the Safety Board requested NASA-Langley to conduct a wake vortex investigation to determine the airplane performance study on whether American Airlines Flight 587 had encountered the wake
Vortexes similar to Japan Air Lines flight 47. The investigation showed that the encounter will explain the two sets of load factor excursions, where the first occurred at 0915:35 where the aircraft reached the altitude of 1,750 feet, and the second occurred at 0915:51 where the aircraft reached the altitude of 2,430 feet based on the record of flight of 587 (National ...

Training and Simulation for the Colgan Air Flight 3407, Buffalo, NY

Pilot Training
There were two pilots who facilitated Colgan Air Flight 3407, first was the captain, Marvin Renslow, was 47-years-old at the time of his death, lived in Lutz, Florida that had been with Colgan in September 9, 2005 and Rebecca Lynne Shaw, 24-years-old at the time of death, from Maple Valley, Washington that joined Colgan on January 16, 2008 Investigators' results on February's airplane incident in Buffalo, N.Y., increased issues about whether the pilot's proficiency and training may have been an aspect in the incident.
The National Transportation Safety Board began a three-day hearing to learn more ...

Introduction

China Airlines is the largest airline in Taiwan. It is also the flag bearer of the Republic of China. The company was started in 1959 with the aim of enhancing transport in the larger China region. This company is not directly owned by any of the states. It is owned and managed by the China Airlines Group, which is a constituent of the China Aviation Development Foundation. The government of the republic of China is the owner of the China Aviation Development Foundation. The company main operates from the Taiwan International Airport. Most of its destinations are Asia, Europe, North ...

Air Canada is a full-service airline and is currently the largest airline in the whole of Canadian market. It provides scheduled services to its passengers in not only the Canadian market but also the Canada-United States trans-border market and the to and from international market of Canada. Air Canada works together with partners in the region to provide service to an approximate of thirty-five million passengers in a year. Air Canada has more than one hundred and seventy-five destinations across all the five continents. Over the years, Air Canada has been known to make a lot of losses until recently in the ...

Introduction

Southwest Airlines was launched with an aim of offering cheap, reliable and friendly flights to different destinations around the U.S. The company’s objective is to connect people to their crucial lives (About Southwest n. p.). Importantly, Southwest Airlines has grown to be one of the largest airline companies offering domestic flights in the United States. The acquisition of AirTran is a strategy that aims at expanding Southwest both in assets and international flights.
This paper analyzes the market position of Southwest by answering questions on the company’s culture, values, opportunities, challenges and acquisition of AirTran.

SWOT analysis of Southwest Airline

SWOT analysis ...

Question 1

The human aspect of business refers to the managers, customers and employees of a company. Managers are responsible for carrying out some duties and roles in the functional areas of the organization, customers create demand for the goods and services offered by the organization, and employees ensure effective delivery of service to meet the specific needs of customers. For service firms, labor relations are an integral part of service delivery and operational efficiency. The dynamism and complexities of doing business in the contemporary business world pushes companies to seek competitive advantage through various strategies. For South West Airlines, keeping a work ...

Introduction

In the wake of multiple aircraft disappearances and accidents, the aviation safety remains a great challenge within the aviation industry today. Human roles on the flight deck, maintenance and inspection are seen to be the leading contributors of most aircraft related accidents. Aviation maintenance and inspection procedures are part of a complex organization where most individuals undertake varied tasks in an environment characterized by time pressures, insignificant and sparse feedback as well as difficult ambient conditions such as poor lighting, long day and night shifts. These situational characteristics and other human erring tendencies have resulted in varied forms of ...

The industry has also embarked in massive airline partnerships in their sale of tickets to enable easier provision of services to over wide distances as they collaborate with various other airlines to cover more travelling distances. This makes it easier for the constantly increasing number of travelers to have their needs catered for.
Since the airline’s image had taken a beating due to the culture prevailing in the organization, particularly among pilots, the carrier decided to go in for a revamp of its HR policies, according to experts. As a first step, the airline brought about a change in management. Chen ...

Introduction and Background of Organization

JetBlue Airlines was founded in 1998 by the former executives of the Southwest Airlines led by David Neeleman. The company specializes in the low-cost travel, but it is very different from the other competitors, because it was able “to bring humanity back to air travel” (Dess, Eisner, McNamara, 2012, p. 148). In particular, the company offers in-flight customer service; the booking and check-in systems are user-friendly, and the multiple routes and low flight fares provide JetBlue with the strong competitive advantage.
However, the quick growth in the 2000s meant being exposed to many risks that existed in the external ...

Southwest Airlines Company is a major and the largest low-cost carrier in the world, which is located in Dallas, Texas. The company’s vision is to become the world’s most loved, most flown, and most profitable airline. The vision lays a strong background for the attainment of its main purpose, which is connecting people to what is important in their lives through friendly, reliable, and low-cost air travel. The paper tries to establish the state of Southwest Airlines in 2008 through the analysis of its strategic plan, ethics, marketing research, leadership, organization structure, creativity, and success factors.

Managing Growth

In ...

Dr. A.B.C
The purpose of this case study is to explore the reasons behind the growth and advancement, of a corporation in aviation industry that has successfully evolved, in spite of technological advancements and challenges since 1937.
Air Canada is a case in example how a fully government owned company can go on to become the best airlines in North America, and a force to reckon with in the whole of the world. From humble beginning in 1937, with a fleet of Lockheed L-10A, it now has the most modern fleet in North America. I would like to stress, that their failures ...

JetBlue is a relatively new airline in the United States. JetBlue has produced impressive financial results at a time when the other airlines were suffering from losses. The company instead of targeting the masses selected to target a niche market and specialize in the underserviced airline routes. It currently stations its planes in secondary airports to avoid competition and get better treatment from the airports, and has been promptly acquiring new aircrafts in response to its growing popularity and increasing number of passengers.

SWOT Analysis

Strengths:
- Balances cost cutting well with high levels of customer service
- The company does not ...

Herb Kelleher, the former CEO of Southwest Airlines, provided growth of the company using his flamboyant leadership style and extraordinary approach to team making. Southwest Airlines pioneered in the low-cost segment of the market. From 1996 to 2012 the company almost doubled the number of cities served. The operating income of the company had grown by 1.55 times in 2012 if compared to 2008 while its net income made up 2.37 times greater in 2012 in comparison to 2008. Thus, the company had grown significantly, but the growth outstripped to the maturity stage. The previous growth resources were exhausted ...

Part 1

Imagine you are being chased through the woods by a hungry bear. Which nervous system would engage? (Parasympathetic or sympathetic) Why is this?
The nervous system of a human being is categorized into two major parts, the first one being the peripheral nervous system, which comprises the autonomic nervous system, the somatic nervous system and the cranial and peripheral nervous system. The second major part is the central nervous system which made up of the brain and the spinal cord.
The autonomic nervous system (ANS) plays the fundamental role of controlling the spontaneous or involuntary body functions. Such functions ...

Fluid mechanics is one of the major disciplines of physics applied in the design of airplane wings. Out of the many things considered is the relationship between angle of attack, airspeed, and lift. The angle of attack is measured in degrees between the chord and the direction of flight. Lift is an artificial force generated by the wings and can be manipulated by a pilot. Lift has varying characteristics during different times of the flight for instance during a level cruise it equals weight, its greater than weight during a climb and during descent its less than weight.

The parameters under consideration ...

The Nature of the Marketing Problem

Promoting the business was the major problem that the new airline had to overcome if it had to achieve success in its operations. Other than the need to hire an advertising agency to handle publicity and public relations issues, Southwest Airlines was yet to evaluate and/or conduct an analysis of the Texas airline industry. Analysis of the image of each independent career with respect to the quality of their advertising and promotional effects became an overriding issue for Southwest Airline. While the Company needed to come up with a detailed and innovative marketing strategy, designing the ideal personality description model ...

Each day on Southwest is different, both for clients and for its employees, but it is always fun, interesting and makes you wait for the next day, for the next flying experience at the board of Southwest. The colored and crazy presence of the Leperchauns among the cabin crew members (“Leperchauns on a Plane”, youtube.com), or the flight attendant’s song (“Southwest Airlines Flight Attendant Song”, youtube.com) and personal communication with the customers represent the added value attributes of the company.
Moreover, the flight attendant’s song clearly speaks about Southwest competitive advantages among other airlines. The employees are ...

Executive Summary

The study focuses on identifying the major issues related to Southwest Airlines. It uses internal, external, and financial analysis for the company and the results show that information system of Southwest Airlines, the risk of competition, lack of long route flights, and integration issues are the current problems faced by the Airline.

The internal analysis reveals that the company faces major threats in the market, and the specific threats are as under.

Competition,
Legal infrastructure,
Unemployment and inflation, and
The shaky economy of the US.
The SWOT analysis also explains that the company is dependent on different sources that create specific weaknesses for the business. The dependence of Southwest Airlines is provided below.

Revenues through passengers,

Single provider/supplier,
Limited domestic presence,
No ...

In conditions of modern fast-developing world air transport has been one of the most convenient as well as one of the most popular. Nowadays the airspace is full of aircrafts, both commercial and military; people are leaving, departing and transferring without actually imagining the global scope. In fact, such a demand for air flights has made airports one of the most targeted places for mass attacks. Therefore, the airport systems the United States of America has to be perfectly secure. However, some terrorists’ attacks, especially those, which occurred in 2009 and 2010, have proved that even US homeland security ...

Introduction

According to United Nations (2008), deregulation of the airlines in the recent years has resulted to free strategic choice making in terms of fares and network structures. Most airlines, including Hainan opted for the hub-and-spoke networks, which resulted to increased concentration of traffic on spoke routes and increased savings from the fewer routes. The advantage from the same was maximizing the traffic densities due to the use of large crafts along the routes. However. Graham (2013) outlines that the system adopted has resulted to congestion in airports and a high number of flights have been affected by delays, missed ...

The New York based JetBlue airways outpaces most ambitious projects in 2007. This was due to advanced services by the flight service that ensures customer satisfaction. The company experiences flawed decision making that tarnishes the reputation of JetBlue even as the firm records losses. The company resurrects after the deregulation Act that eliminates government control over the commercial aviation.
This airline is the brainchild of David Neeleman who has helped in the setting up of other airlines. Neeleman designs JetBlue with the recent features to ensure customer satisfaction and lowers the freight charges to counter the stiff competition. ...

Question One

In Abraham Maslow's Hierarchy of needs, there are ideas that emphasis on the responsibility of employers to deliver a working environment which motivates the employees. According to Maslow, the working environment should enable the employees to attain their exceptional potential to self actualization. Maslow describes the physiological, safety, love, self esteem and eventually self actualization; as the motivational pattern that human beings move through to achieve self actualization, a unique personal potential to performance (Griffin, 2012).
Amanda Shank’s old boss never appreciated her efforts, and therefore the boss failed to meet esteem needs. Under the esteem hierarchy of needs, ...

1. How does Southwest add value? What makes Southwest different from just “any airline”?
The Southwest Airline has a different approach of adding value. The value addition is realized on two fronts the workforce and the quality of service offered. Southwest Airlines highly values both its employees and the clients.
2. How would you describe the competitive priorities of Southwest? How does this differ from other airlines?
The competitive priorities of Southwest Airlines lie in both the workforce welfare and the customers’ welfare. The other strategy is the acquisition of similar planes so as to reduce ...

Is there a valid contract between the parties or May Jones legally have the contract declared as not valid?

For a contract to be valid, it should contain parties competent of contracting, approval of the parties, a legitimate objective, and consideration (Swartz 23).Jones went into a contract with defendants knowing of the special clauses within the contract. There was consent, there was competency, and there was a legitimate objective and consideration. Therefore, the contract was valid. However, a contract relating to a minor (a person under 18) might be implemented or annulled by the minor, except for the contract being for basic requirements for instance foodstuff, accommodation, of which one might be held accountable for the rational price of what was acquired. From the ...

1.0 Introduction
Operating in a constantly changing business environment is a challenging task. Therefore, those organizations are most likely to develop and expand that take strategic initiative and avail opportunities available to them. However, the expansion could be international or regional where decision is made on the basis of target market and competing regions. This paper overviews case of Southwest Airline and proposes a marketing plan for expansion in a new market.
2.0 Overview of South West Airlines
South West Airlines is one of the largest low-cost airline in the world. The airline was founded on 1967 by Rollin ...

The Southwest Airlines approach of offering cheaper rates and concentrating exclusively on short haul clients, unlike its competitors in the air industry, has enabled it to record outstanding developments within the past years. Operating and maintaining the biggest 737 fleets and applying connection philosophies enables the Airlines venture to offer more clients their services at reduced costs. Through prioritizing their employees' attitudes and experience, Southwest Airlines has successfully managed to tap business success in the industry. The Southwest Airline's management fully understands that satisfied employees are best at service provision. Additionally, the Airlines Company maintains their growth through a ...

How did Porter Airlines take advantage of a transitory business opportunity in an otherwise difficult market to mitigate several critical forces that could have prevented its success?
Porter Airlines’ approach to the unique post-2008 situation in the North American airlines industry was to offer value for money. To fully understand this aspect, the post-2008 period was one of the worst periods for the global and the North American airline industry. A decade-long highest price in core inputs like oil and jet fuel was combined with the deepest economic recessions since the 1930s. The recession ensured that passenger count and ...

Cause of Accident

The collision of two Boeing 747s i.e. KLM Flight 4805 (KLM) and Pan Am Flight 1736 (Pan Am) at Los Rodeos Airport in the 27th of March 1977, was a consequence of a series bad judgments and poor luck. The terrorist bombing of a passenger terminal at Las Palmas Airport led to closure of the airport, and the diversion of considerable traffic to Los Rodeos (Tenerife) Airport with inadequate capacity (notably parking and staff). The congestion led to the routine back taxing, which put the two aircrafts on the runway. Other important causal factors include:

Poor visibility

The rapid deterioration of ...

The changes in the global economy, the progressing state of the emerging countries that resulted to the increasing middle income consumers, and the development and spread of the internet technology impacted the ticket distribution system of the airline industry. The airline companies developed new and more cost-efficient ways of selling and distributing air tickets to be price competitive and at the same time to survive the intense competition in the industry and the economic struggles especially in North America and Europe.
The global distribution systems (GDS), was the most common and prevalent system of airline ticket distribution in ...

Industry factors

The company enjoyed prosperity in 2001 and 2003. In fact, it took advantage of the situations of other Airlines in U.S due to September 11 attack. The competitors began to recapture the market by lowering prices. Due to the changes, JetBlue was affected by low fares implemented by Delta and United Airlines. In 2003, JetBlue focused on busiest routes by launching new flight routes. The competitors entered the market and lowered its prices and at the same time increasing capacity. Delta and AirTran responded JetBlue flights from Atlanta to Los Angeles aggressively. This move forced JetBlue to withdraw its ...

The complex nature of the supply chain in relation to gate Gourmet’s services presents critical challenges. These challenges are escalated by the constant fluctuations in the demand during flight operations. Fluctuations in demand present problems, such as a shortage of inventory or inventory surpluses. These are critically very frustrating challenges because they can easily lead to wide-ranging uncertainties that might lead to over -catering or insufficiency which either way; gets both Gate Gourmet and the airline into unnecessary losses.

Supply chain investments and how they support Gate Gourmet overall customer service and resource utilization.

Realizing the complexity and uncertainty surrounding the overall industry, Gate Gourmet invested in information technology to provide a platform for scheduling ...

ANALYSIS OF AN NGO: THE CASE OF AMREF

Analysis of An NGO: The Case of AMREF
The 1950s in Africa was the beginning of decolonization. Kenya at this time was experiencing social and political unrest. Six years before Kenya’s declaration of independence from the British, an NGO, the African Medical Research Foundation (AMREF) was established by three doctors to address the health needs of populations whose access to medical services was very minimal. This paper looks into formation and operations of AMREF from a Regime Theory Perspective. It attempts to explain the beginnings of the NGO, the international system that gave rise to the NGO, and ...

Demographics. Technology and younger generation of travellers. The change in demographic pattern shows that air travel is becoming more appealing to younger generations. It is because of the integrated technology to airline services such as wifi, social media and mobile features. An example of this trend is the increasing number of South Floridians flying to Caribbean, which prompted expansion plans for the industry (Satchell, 2011, web).
Economic Segment. Continued Growth. The effects of the economic crash back in 2008 is slowly wearing out. As a result, more and more people are now turning to air travel. In fact, the ...

Experience with e-business

What is e-business? According to Grefen (2010), it denotes a specific kind of activity or activities carried out by a business with the use of information technology (p. 21). The activities must be core to the business, i.e. related to the reason for the company’s existence for example online banking for a bank. The activity must be IT enabled as opposed to IT enhanced which means it is essential and does not merely improve the activity. Lastly, the information technology must be integrated in both the processing and communication of the information.

E-business took the world by storm by providing superior ...

Question 1: Arabic Perfume Unique Selling Propositions and Position Strategy in the Global Market

Pursuit defines unique selling propositions as an act that sets a business to stand out uniquely because of what it produces in the market. In most cases, companies make mistakes of wanting to be known for everything as soon as they enter the market. One of the Arabic Perfume propositions is that their fragrance produces are descent and anchored in the local’s culture, and traditions and consumers use it a lot, and the businesses have a tradition of gifting the fragrance. For this reason, a Middle Eastern customer can buy several units of same scent perfumes (Elizabeth Arden ...

Overview of the Case Study

Over the years, the Singapore government had been operating on a two airline policy that had promoted efficient interaction between the government-owned Singapore airline, and its national competitor, Silvertail Airlines. For about 10 years, the duopoly worked so well until 1990 when other competitors joined the airline industry, following the airline deregulation policies adopted by the government. Consequently, the share price of Silvertail Airline Company started changing due to the friendly services such as low cost charges offered by its major competitors. This wind of change prompted a transformation in the company’s board of directors, which was replaced ...

Introduction

As a consultant, I have been hired by Boeing to investigate the advantages of outsourcing, the problems, and risks of outsourcing, and to give recommendations based on the Boeing 787 project. In January 2003, the Board of Boeing decided to offer a new, light, fuel efficient, long-range airplane made out of composites (Tang & Zimmerman, 2009). To reduce the development cost from $10 billion to $6 billion, and cut the development time from six to four years, Boeing’s management outsourced the manufacturing of the 787 aircraft to its Tier 1 suppliers (Tang & Zimmerman, 2009).
The complex supply chain was ...

General Atomics is a company specializing in nuclear physics. It is a defense contractor headquartered in San Diego, California. General Atomics expands into research and manufacturing. Besides, they work at nuclear fission and fusion. The company develops remotely operated surveillance aircraft, unmanned military aircraft, airborne sensors, hazardous waste, superconducting magnets, and information technology, etc.
It is a private company, but it has got a wide media coverage. Generally speaking, a number of TV channels, newspapers, online info-sources and some social media present it. If we analyze fortnight media coverage, we can mention some videos on YouTube. There we find ...

Introduction

The low cost carriers (LCCs) have been enjoying very fast growth in the past several years. Airlines like Ryan Air, Southwest, Lion Air and Asia have become dominant forces in their respective regions. Opportunities for growth and expansion abound especially in the light of changing consumer preferences and habits stemming from the global financial crisis. To take advantage of emerging opportunities, Air Asia needs to go public and raise funds for expansion. While its business model has so far been very successful, certain aspects of it operations and business model need to be modified for it to be able ...

Boeing Company is a leading manufacturer of military, aerospace and commercial aircraft based in the United States. Despite decades at the helm of the global airframe manufacturing industry, in the early 2000s, the company encountered a major threat to its grip on the market due to competition from Airbus, a European-based aircraft manufacturer. The competition between the two corporations intensified with Airbus undertaking to build the world's largest commercial plane, A380 that could not only carry more passengers but could also fly further distances and significantly reduce the operation costs. The Boeing responded by approving the construction of a ...

Background

The dream to start a low cost airline company came to Rollin King’s mind in 1966. He walked into Herb Kellers office of law with the idea and wanted to serve the Dallas, San Antonio and Houston cities .The business aspect of the airline was at its peak in 2008. There were a large number of people flying the airline than any other competing company in the U.S.

Customer Service

The company’s dedication to customer service is exceptional. It is controlled by the need to remain on the market grid and it is the biggest advantage that the company ...

Stress and fatigue have been for a long time an issue of concern among stakeholders in the aviation industry. As noted by Earl et al., Stress is a feeling or condition that an individual experiences when he perceives that the demands of a particular duty exceed both the personal and the social resources that and individually is capable of mobilizing to enhance efficiency in the workplace (5). On the other hand, fatigue is a temporary condition in which an individual is unable to respond to various situations due to physical, emotion or mental exhaustion. In the aviation industry, there ...

Executive Summary

The purpose of the paper is to describe UPS’s abilities to expand international market, namely Indian. UPS is an international company, which generates a profit of tens of billions of US dollars, known in more than 200 countries around the world. In addition to the delivery of goods and documents, UPS also provides other transport, logistics services, and services in the field of e-commerce. Established in 1907, it has developed from a small business into a fairly solid company with a reputation. UPS’s international expansion began after the recognition by FAA of its own airline in 1988. ...

Introduction

The traditional system of the United States federal government consists of the Congress, the Executive, and the Courts. Congress passes the laws, the Executive enforces the laws, and the Courts interpret the laws. But this is a dramatic over-simplication of the way in which the government carries out its functions and duties. Congress and the President will often delegate their authority to agencies that are tasked with performing specific government functions and objectives. Because the number of government agencies is so voluminous and vast, a large body of agency law has emerged.
Agencies have authority to act pursuant to ...

(Insert Instructor Name)
(Insert Course Name)

- Both Delta Air Lines and Singapore Airlines use straight line method of depreciation. The formula for calculating annual straight line depreciation is

Asset value-Residual valueLife of asset (in years)

In our case we start with the asset value of $ 100 for all cases.
- For Delta Air Lines, we have three cases –
Prior to July 1, 1986, the residual value was 10% of asset value and asset life was 10 years. Hence, annual depreciation was 100 – 1010 = $9.
After April 1, 1993, the residual value was 5% of asset value and asset life was 20 ...

Four areas of SWOT analysis in which the marketing strategies can be defined include:

- Lowest Cost Base
- Fast turnaround times
- Innovation
- Market Growth and Market Share Gains

Four Smart marketing objectives that Ryanair can pursue in the order of priority include:

Service Excellence: Service differentiation is a strong marketing strategy so as to improve the services of the airline and use it as a differentiating factor for developing a competitive edge over the other operating airlines. The airline should opt for being the best airline in terms of customer service. The customer service shall start from the first contact with the customers with the airline and shall last till the customer reaches his destination. This strategy shall increase the customer satisfaction and customer loyalty.
...

Virgin Airlines Case Study

Executive Summary
This case provides an analysis Virgin Airline and how the airline is using marketing strategies to attract the customers. The airline has been using different methods to attract customers.

Vision

The vision of the airline is to become a leading low-cost airline with the vision of expanding the flights and destination places.

The problem that Virgin Airline is facing is with how the company is using its marketing strategies and how it is attracting customers. Therefore, this report analyzes the current marketing strategies and how the company can attract customers by using different marketing strategies particularly content marketing ...

Introduction

Executive Summary
Southwest Airlines is an airline company headquartered in Dallas, Texas. The company has been in operation since 1971. It is the leading local airline in the US. Analysed as per the porter’s five forces model, Southwest Airlines has a good chance of weathering competition from market entrants due to its unique approach to business as Simple, Fun and Profitable. The general external environment presents increased population and therefore higher market, better and supportive technologies, non-bureaucratic political and legal environment among other aspects advantageous to the growth of the company. The main weaknesses for the company are ...

FedEx Corporation was instituted in 1971 By Fredrick W. Smith. It extended its operations in China in 1995 where it invested in aircrafts, express logistics and ground transportation. FedEx has been providing class leading services to its customers in China. Unfortunately, their endeavors were cut short by severe competition from their competitors. FedEx got access to a popular air route between China and Japan which improved its markets both in Japan and China. This made FedEx become the first international express logistics company which offered direct flight services from China to Japan. However, the high cost of transport around the ...

What is a Safety Management System?

A Safety Management Program (SMS) program is a formal business approach to safety risk management. This program is a complete approach to safety management, equipped with proper organizational structures, policies, procedures, and accountabilities.
According to Hudson (2001), a safety management system works in the best way when integrated in the organizational culture. Stand alone Systems for safety management in aviation can overlook errors and hazards. Small errors or hazards from one are may combine with others, resulting in an accident or incident (Reason, 2001).
According to CASA (2002), there are 10 basic steps in establishing an SMS. These methods involve
...

Background of Boeing Company

The current paper related to the study of Boeing Company which was founded in 1916 by William Boeing. Boeing was first planned a Company manufacturing small seaplanes. The Company served the government of New Zealand. Boeing planes were used for mail delivery and training pilots. Currently, Boeing is one of the largest US plane manufacturers competing with Airbus. Boeing gained popularity during the World War I for the first time when the US government ordered a large quantity of seaplanes. In 1954 the Company entered commercial aviation market. In 1985 the Company had become successful due to huge sales. Starting from ...

Company’s Growth and History

Oman Air, the Sultanate of Oman’s flag carrier is based in Muscat. It mainly operates in the Seeb International Airport in Muscat. It operates international air services, scheduled domestic flights, charter work and local air taxi. Although it was founded in 1981, the company began operations in 1993. It started under the name Oman Aviation Services after a merger between Oman International Services and Gulf Air Light Aircraft. The company’s inaugural flight was from Muscat to Salalah with its international services starting in July of 1993.
The company is partially owned by the government with an initial ...

Colony collapse disorder refers to a phenomenon which entails a sharp, unusual decline in the number of bees in a colony. This phenomenon has raised great concerns in the USA in the recent past given that honey bees are a significant part of the US economy. Honey bees are involved in pollination therefore contributing to about one third of the US diet. Several causes have been identified as triggers of the phenomenon; most of which are under investigation. Among the causes identified are: genetically modified foods, pathogens, pesticides and antibiotics. Pesticides in particular are deemed to be a leading cause since pesticides such as ...

Introduction

Boeing Company is multinational aerospace enterprise that is is registered in the United States. The company also deals in the manufacture of aerospace products for defense agencies in the United States and also outside the country. The company was started by William Boeing in 1916 at Seattle. Over the years the company has expanded from the small company established in Seattle to one that has offices in almost every continent. In 1997 Boeing merged with the McDonnell Douglas which was a major boost for its market share and brand positioning. Since 2001 the company’s headquarters were moved Chicago, Illinois. ...