Q1 Answer
Coca-Cola Company uses various multinational strategies to enhance efficiency in its operations. The strategies are in the categories of growth and marketing strategies. Product development strategy is a strategy that Coca-Cola Company utilizes in venturing international markets. The strategy involves continuous designing of unique products that are competitive in the market. Under this strategy, Coca-Cola Company focuses much on the continuous execution of market research geared towards identifying the changes of the customers’ preferences. This helps the company to design and develop unique products or redesign the existing products to meet such needs. The needs of customers change from ...