Google Case Studies Samples For Students

1-Strategic rationale: what are the primary reasons for the acquisition?

In September 2013, Microsoft acquired Nokia at a cost of $7 billion in a bid to strengthen its (Microsoft) position as one of the leading players in the mobile universe. The strategic rationale was in response to the fierce competition in the industry. Microsoft desires to enhance its market competitiveness. Before the partnership with Nokia, Microsoft was virtually irrelevant in the mobile market but its acquisition of Nokia has enabled the company makes inroads in the lucrative smartphone industry. Nokia smartphones run on Microsoft’s Windows Phone 8 operating system. Sale of Nokia smartphones has gradually increased, and Microsoft would benefit ...

Web Application Security

1. WebGoat
Webgoat is a project designed and maintained by the Open Wide Application Security Project (OWASP) organization. It is a deliberately insecure web application designed to demonstrate the possible security flaws that can exist in a web application and the significance of testing and protecting the applications against such flaws. It thus provides a testing platform to assess the security of a web application. The testing is done in the Black Box method of testing, and though the source code of the web application is not available, it can be downloaded and viewed. It consists of several lesson plans, among which we ...

The Mission and Value of Google Company

The corporate culture and mission of Google Company reflects a philosophy of creating money without doing wickedness or evil. Moreover, work must be challenging and fun. At Google, these beliefs dictate life. The Google’s Inc certified mission statement is arranging or organizing information of the world and making it globally useful and accessible (Corporate Information 3). It has a value of no retaliation. Google Company forbids retaliation against any employee within the firm who participates in or reports an investigation enquiry of a likely violation of their code (Google’s Corporate Information 10).

History of the Google Company

Sergey Brin and Larry Page, classmates at Stanford ...

Google is a result of collaborative efforts of Sergey Brian and Larry Page; they were the students of PhD at the Stanford University. This bright idea hit them during the education, to develop a worldwide search engine, which could be used and deployed worldwide. The page ranking algorithm developed by Brian and Larry was rated as the most intelligent software as it could cater any content throughout web and could tell the importance of the pages as well. The mechanism deployed behind the Google search engine was that it uses page ranking algorithm in connection with back-linking of data. Also, the ...

The war between Amazon, Apple, Facebook and Google is bound to escalate on the search and hardware fronts. The software giants, Amazon and Google, are in competing in their attempts to increase their hardware products. This is in an attempt to increase their customer loyalty (Deghton&Kornfeld, 2013, p. 2). This move is also aimed at extending their control over the software services offered by these companies and the flow of revenues from these services. It has resulted to increased rivalry between the two companies with Apple responding by developing and building its own unique software. This is because it ...

Ipv6 Deployment Case Studies

Figure 1: Graphical internet usage trend 9
Figure 2: IPv6 tunneling 11
Figure 3: Data routing 13
Figure 4: Internet protocol suite 15

Introduction

In the midst of the number of IPv4 addresses almost entirely depleted, the realization of IPv6 has become a prime concern for many organizations. However, it is not possible to, immediately, change the whole thing over to IPv6 without a few transitions. This Paper takes a look at the ways that can be used to successfully transit to IPv6 from IPv4 among other deployment issues.

Section 1: IPv6 deployment strategy

The global IPv6 deployment recently made a significant milestone on the internet. ...

Introduction

In this age of technology and innovation Google stands at the top tier in terms of utilizing their resources and core competencies to achieve value in their systems and processes and keeping ahead from the competition i.e. Yahoo, AOL, and Microsoft etc.
The traditional model for the value chain as stated by Michael Porter in Fig. 1 was in essence the marginal value that was gained by organizations through a series of steps and he coined it as value chain management system.
At Google the business strategy has evolved pertaining to the fact that the product is intangible ...

Self-driving cars

Google has developed self-driving cars. Although the cars are not yet fully developed, they have been tested on the roads. The cars are manned by operators who understand how the technology works. The cars have been developed to make use of cameras, sensors that use sensor technology and laser range finders so that they are able to navigate the traffic. They have also been developed to make use of maps which are detailed. This way, they are able to know the traffic and the road that has been set ahead. This is enhanced and made possible with the well-developed ...

Business

Business
Google is one of the fastest growing and established companies in the world. The current situation in the company can be defined as follows.

Since the inception of the company in 1998, it has served thousands of individuals on the planet. The idea, therefore, is to make more benefit from its services.

Objectives:

Google.com (2013) indicates that the company operates along the following four objectives.
- Building awareness by making people know and recognize the leading brands.
- Driving sales by maximizing sales across channels and devices.
- Grow loyalty and retention. This is both ...

Google Inc. is a quite a young company that has grown in leaps and bounds within the six years it has been in existence. It was established with a mission to organize world information and make it universally accessible and useful. It is a mission it has achieved tremendously and even extended to levels that were not imaginable in the very beginning. Within the short duration of time that Google has existed, it has been able to gain a lot of popularity and usage. It has set a benchmark for other search engines to compete. Its popularity has brought extremely high monetary returns to the ...

Q1 four main products of Google

The four main products of Google are desktop products, mobile products, web products and hardware products. Desktop products from Google include stand alone and desktop extensions. Google chrome which a s web browser, the application that allows users to use satellite in virtual viewing of the earth through imagery and photography Google Earth and the video hosting site YouTube are some of the stand alone products from Google. Google toolbar such as browser toolbar is an extension of the Google desktop products. Mobile products are all the mobile applications that are supported by Google. The product that is available for ...

Operational strategy of Google with Google Glass is exceptionally brilliant as well as unique. As estimated by experts, although Glass will take a while to shape up to emerge as the next generation ‘iPad’, the company is aware that connected eye gear and eye wear hold tremendous potential for ushering in a new age of wearable computing to be able to control household devices. In other words, Google Glass takes home automation to the next level. Google Glass was being chiefly employed for outdoor applications. But now with intelligent integration, many devices in a home can be automated and used on voice ...

Strategic planning is an important aspect for any business wishing to expand its operations internationally. Organization change aims at improving the performance level of the organization, and adapting to the environmental operation conditions of the organization. In the current century, globalization influences the form of business that organizations engage in. corporations find it quite challenging and enriching to undertake their business operations in different systems, nations and cultures because of the prevailing challenges and changes in businesses environment (Christmann & Taylor, 2011). The search engine giant company Google Inc made a deal with the Republic of China in 2006 to launch ...

What is Net Present Value (NPV)

NPV = Total PV of CF – Initial cash outflow

Where total PV of cash flow is defined by

PV of CF = CF1 / (1+r)^1 + CF2 / (1+r)^2 + CF3 / (1+r)^3 + CF4 / (1+r)^4 + CF5 / (1+r)^5. CFn/ (1+r)^n
Net present value helps in comparing a dollar today with a dollar in the future. It can do so by discounting the future dollar by adjusting for inflation (Rouse, 2011). Companies use this method to see the financial viability of a project against its financial target.

Google’s Project

In the problem, the cash flow is indicated in the first row of the table ...

Compare the business models and areas of strength of Apple, google and Microsoft?

Microsoft, apple and google are the three major companies with major stakes in the mobile services, computers and the internet services all over the world. The three are prime competitors with each trying to get a lion’s share of the market niches. However they are all known to prevail in an area respectively.
Microsoft dominates the computer and PC field, the company has developed the best operating systems, and computer application programs. For a long time now, Microsoft has been the leading supplier and developer of user friendly Windows operating system and the reliable and easy to use Microsoft ...

Google was incorporated in 1998 by Larry Page and Sergey Brin. From its very humble beginnings in a garage, it now has more than 70 offices located in 40 countries. Google is known for several outstanding achievements under the leadership of Eric Schmidt. Foremost among these achievements is the AdSense which is a self-serve advertising platform for websites and a revenue producer for the company. Another accomplishment of Google is the Google maps, though not an income earner is the backbone of other Google services such as Latitude, Places and Maps Navigation . Gmail, the email service of Google is another popular achievement ...

- What are the risk that Microsoft has faced in operation in china and dealing with the Chinese government? Do you see these risks as increasing, diminishing, or changing in the future? Are these risks unique to China or present in other developing countries?
Working in China has not been easy for Microsoft. The company has been faced with so many risks. However, there are two major risks that this company has been faced with while working in China. The first risk resulted from China joined WTO. Despite the fact that China takes actions for its IPR, the ...

Statement of problem

Google in China experiences censure and restriction of information delivered to its citizens. The government of China regulated information on legal grounds and sensitivity to China’s security .
In the Wall Street journal on January 13 of 2010, Google urges the government of China to stop the sanctions or else they quit their operations. China grew very fast during this period with minimal online contribution. The government of china indicated hackers of Google were the most feared people who could study china’s government system. However, Google team recognized the presence of hackers who had access to limited ...

Institutional

Differences between Web 1.0 and Web 2.0 Paradigms
Web 2.0 is a program with many advantages. It enjoys collective intelligence; it has a beta and long tail. The essence of the software as a service and is rich in client performance. The web designs of the two versions differ. Whereas web 1.0 has double click, mp3.com, screen scraping, page views and personal websites features the web2.0 has features like Google Ad sense, Wikipedia, wikis, syndication, tagging, blogging and napster features.
The web 2.0 posses’ gravitational core while web 1.oo posses’ hard boundary. This is a very distinct difference between the two ...

Summary

Facebook is an internet based social-networking created in 2004 by Mark Zuckerberg as a sophomore at Harvard. From its humble beginnings, the company has recorded such phenomenal growth to become the second most visited website after Google. Facebook is visited by about 600billion users who spend 700billion minutes a month uploading 3 billion photos, 2 billion videos and 30billion new stories, posts and albums every month (Griffin 289).
The valuation of Facebook has been equally spectacular. The company was valued at 100million in 2005, this valuation increased exponentially to 15billion two years later. By mid 2010, the company was quoted ...

1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? Weakest? What is your assessment of overall industry attractiveness?
The assessment of the search industry attractiveness can be done using the Porter’s Five Forces analysis. The framework was developed in 1979 by Michael Porter in his article “How Competitive Forces Shape Strategy”. It suggests that the competitiveness of an industry is shaped through five forces that are exerted by the main players in the market: customers, suppliers, competitors, new entrants and substitutes. In more recent versions of the framework it is also ...

Introduction

Although Google is among the best companies in the world, it has not been able to evade one of the foremost challenges facing prominent companies. It has not been able to involve itself in the proper selection of employees. This following the knowledge flooded market. It becomes hard to get experts among the many job seekers.

Problem statement

The principal problem that Google is facing is lack of proper methods of selecting employees. A quote from the case study “most recently, the company has tried to apply its knowledge in quantitative analysis to the problem for better selection decisions” (CASE STUDY, ...

Google is a large multinational organization involved in business of internet search, cloud computing and internet advertising technologies. Headquartered in Silicon Valley, It is one of the most profitable and widely recognized internet companies in the world. The work environment in Google is considered to be the one of the most employee-friendly in the world and it attracts one of the brightest and most entrepreneurial individuals into the organization. However in 2010 it was found that the turnover was on a sudden rise with many of its key employees leaving to either join other competent organizations or start-up their own business. ...

The following strategic management paper is about one of the largest organizations in the world, Google Corporation. Google Corporation was founded by Larry Page and Sergy Brin in the year 1998, and it is centred in 1600 Amphitheatre Parkway, Mountain California (Manjoo, 2011). Being an international organization involved in technology, Google has been providing internet-related services over the years. The most commendable developments have been seen in its enhanced internet search, advertising technologies and cloud computing services. With the rapid technologies in the current world, Google has managed to improve on its products and services, while introducing new technological ...

Strategic management

Baidu.com Inc is a Chinese based search engine that was cofounded by Chinese nationals, Robin Yanhong Li and EricYong Xu. This company was incorporated on January 18, 2000 in the Cayman Islands. Baidu is arguably China’s most popular search engine having far above half the market share of the Chinese market with its main competitor being Google Inc. By 2007, Baidu- commonly referred as China’s Google- dominated the Chinese market with a 60.4% market share which was more than the market share of Google having entered the Chinese market in 2005 (Chao,2008).
The following is a STEEP analysis ...

Central Issue:

Why did Google and China choose to negotiate a partnership, bearing in mind what was at stake and the difference in their individual objectives? Google would risk going against one of its principles (do not be evil), whereas China would need to rethink its censorship policy.

Recommended Course of Action:

Business institutions and states should look at the best option (negotiation) to ensure that they fulfill their needs as much as possible. Therefore, both parties should be ready to make compromises, but ensure that they do not end up on the losing end.

Basis for Recommendation:

I chose the arbitration option because both Google and China ...

Graduate Student

Strategic management is essential if a company intends to achieve its goals. There is a need for a clear course of actions based on the environmental scan, strategy formulation, implementation, evaluation, and control. A company can gain a competitive advantage over the others in the industry taking into consideration all these aspects. It is through good strategies, customer and employee satisfaction that saw Google grow to become a giant corporate in the internet search industry. However, according to Ryan (2010), recent studies indicate that the company revenues have reduced to a significant figure as compared to its performance from ...

Google competitive situation

Before Google Inc. gained the market power, Yahoo has dominated the internet marketing, email, and online advertisement. Later, Google Inc. developed a superior operating platform that won the rivalry between it and the incumbent market shareholder, Yahoo. Even though Google market share grew past 90%, by 2009, in most countries in the U.K., the firm knew that competition was not far. To counter such a competitive advantage, it rival Microsoft Inc. opted to acquire Yahoo, but its $44.6billion was unsuccessful (Edelman & Eiesmenn, 2014). The antitrust war blocked Microsoft’s move, but it was in favor of Google. Microsoft’s strategy of ...

CONTENTS
I. Executive Summary 3
II. Introduction 3

Question 1 5

A. Should Google Continue with Projects like Google Loon and Google Fiber? 5
B. Is the Innovation Model of Google Sufficient to Foster Innovation, or should it Change It? 7
C. What Steps Should Google Take to Increase the Confidence of Analysts and Investors in Its Innovation Strategies 9
III. Question 2 – What Should Google Do to Preserve Entrepreneurial Spirit 9
IV. Conclusions 10

References 12

Executive Summary
Among all the companies, which drive innovation, Google, Inc. enjoys a special place. The projects of this company changed the way people do business, the ...

Google has become a giant company with many innovative ideas that are regularly introduced to the public. However, not all ideas are successfully realized and the company is sometimes criticized for being ineffective. For example, Project Loon is one of the recent controversial projects that received a lot of criticism especially from the investors that do not realize fully the goals of Google’s revolutionary innovation. So the innovation strategies at Google should be assessed more deeply in order to understand why Google sometimes presents the ideas that are very difficult to realize in the real life.
Google used ...

Google has been developing many various technologies that can improve human life and make it easier and handy to use. The company has been present in the market a long time and has so far provided many interesting and useful technologies. With the evolving of sophistication of information technologies the more complex systems are being built for individual usage. Almost everyone on this planet in developed world has the access to the internet or the communication tolls that are sometimes needed in the rear to use the google technologies. The research paper will examine five Google technologies implemented or ...

The City and State of location:

Google’s Steep Learning Curve in China
Executive Summary
The paper will focus on some of the issues that face Google company in China as well as reasons why the company has been successful. Recession, advanced technology, and globalization have been core issues facing the company. Through improved innovations and branding, the company has been able to counter its problems and increase its profitability.

Introduction

The performance of Google is subject to external factors such as political, economic, social, technological factors, ecological, and legal Factors that prevail in China. One of the factors facing Google is globalization which falls under ...

An Assignment Submitted by

Key Challenge
Google is a large corporation that net worth is $367.6 Billion (Forbes, 2015). The company evolved quite fast since its formation in the 1996 by introducing the most popular online research engine. However, after intensified technological advancement and emergence of new innovations, it became more difficult for Google to maintain stable growth and constant evolvement. The key challenge faced by the company is decreasing of its net growth. According to the last estimations, the percentage of Google’s net growth decreased from 19.1% to 7.7% in 2016 and estimated 7% in 2017 (E-marketer, 2016). This problem may ...

Question 1: Why Google made the move

Google’s drive to get into the wireless market via the utilization of the 700MHZ Spectrum Auction was a chance to set up a fifty-state network. Apparently, such new product development would enable this company to turn out to be a cellular network operator. Indeed, this market encompasses corporations such as Verizon and AT&T; Google would not merely compete with such companies but would as well obtain an opportunity to engage in networking with other entities to come up some innovative products (Aune, 2008).
The possibility of getting into the wireless market gives Google several prospective practices of growth ...

Introduction 3

Gillick Competency Principle 4
Roles and responsibilities of nurses 5
Conclusion 8

References: 10

Ethical and Legal issue
This case study focuses on a minor girl who does not want her parents to know that she is pregnant. She is contemplating terminating the pregnancy via an abortion without consulting or seeking the consent of her parents.
According to the 2010 Health Practitioner Regulation National Law (WA) Bill, a minor is a person aged less than 18 years. The client in question, Chin Lee, is a minor because she is only 15 years old. In Western Australia, minors are governed by separate ...

New York Times Company’s internal financial analysis and appraisal

Established in 1851, The New York is one of the newspapers in the United States that hashave consistently and continuously provided news and information to the United States citizens for many decades, consequently receiving affirmation from various camps across the world. One of the company’s strongest points that have made it successful in its media coverage is the fact that it operates both physically and has an online site as well, and this makes it possible for the company tom access the most customers possible (Kotler & Armstrong, 2008).

The supply chain tools that The New York Times ...

Google initially argued that filtering Internet content is less damaging than riot making its search engine available in the Chinese market. Do you agree?
I agree with Google, as I think that complying with Chinese rules and filtering Internet content is less damaging than riot making its search engine available in the Chinese market, as it brings fewer problems with Chinese government, fewer conflicts, and less financial losses. Furthermore, Google’s decision secures its position in China and allows the company operating there, while the riot can lead to Google’s exit from Chinese market without any possibilities to ...

Google Corporation was established in 1998 with the purpose to organize all the world’s information and making it useful. Google sees its work far above the web.
With the development of applications for tablets and smartphones, Google became an Internet powerhouse, not just a search engine. It has become a global “vacuum cleaner” of the information. Google gathers what the users are searching for, making a unique portrait of each person by their search requests.
Google was found by Larry Page and Sergey Brin. The company has an interesting organisational structure. For example, every employee of Google is ...

Criteria for effectiveness of a performance management system

Organizations use different ways to measure the performance of their employees. An effective performance management system must have strategic congruence, valid, reliable, acceptable, and specific (Phillips & Gully, 2013).

Strategic congruence: The performance management system adopted by the organization must match with the organization’s culture, goals, and strategy.

Validity: The validity of a performance management system represents its ability to assess all relevant aspects needed in the performance. When the performance system aims at improving productivity, the aspects used in the system must be relevant to the job performed by the employee.
Reliability: A performance management system must show consistency. Individuals evaluating the employee's level of performance must consider the reliability of the evaluating method to achieve consistent results.
...

b1. Information contained in non-GAAP earnings numbers that GAAP earnings numbers do not give.
According to Harvard (2013), the non-GAAP earnings numbers normally include values that may have either been included or excluded from the GAAP earnings numbers that are comparable directly in terms of the income statement, balance sheet and the statement of cash flows. These numbers include the expected future financial position and performance of an entity.
b2. Merits and demerits of using non-GAAP earnings
The main advantage of non-GAAP measures is that it enables the reporting entity to give more information relating to metrics that are ...

Elements of a binding contract

The key elements of a binding contract are; offer, acceptance, consideration, intentions to create legal relations, privity of contract, capacity to contract and the fact that it must not be illegal or contrary to public morals(Cross & Miller 2008, 195).
An offer is an unequivocal statement expressing intention to be bound on precise terms with the party to whom it is made once it is accepted by the said party(Beckett 2015, 139). An offer has been distinguished from invitations to treat. For instance, in Fisher v Bell, display of goods in a shop in an invitation to treat ...

Google: New Product Innovation at the Speed of Light

The similarities with other companies are: Google highly uses innovation in its operations and encourages employees to have time for their own creative works. The difference is a fast-paced innovation: it takes time to launch a product, because it takes much time for most companies to evaluate the market, approve the ideas on all levels of the firm, get finance for the development and launch the product. However, Google launches its products as early as possible and only then make some changes corresponding to market reaction. Also, most companies have at least two years plans for their new products, ...

Question 1

The secret behind the magic on how search engines work could possibly amaze many individuals when they come to realize. In order to understand how search engines work, it is important to view the four steps the data entered into the machine takes before the suggested results are displayed on the monitor for view or interpretation. The four simple but complicated steps includes, the crawling of the “spiders” to transport the alphabetical data entered into the computer, then followed by indexing of the data, and then the relevance of the data is assessed before the results of the search ...

Business Case Study: Yahoo. Inc!

Background
This paper seeks to examine Yahoo Inc. and give an in-depth analysis into the business financial, market, and general performances on the years 2010 and 2011. It further identifies the strengths, weaknesses, opportunities and threats facing the business in its operations and finally gives recommendations that could induce improvement of the business processes and approaches in a bid to increase its competitiveness, performance and stability in the market. It’s purely an objective compilation based on factual information derived from the company’s annual reports and an analysis of the same in the global market context.

Stakeholders and customer need

Yahoo is ...

1. How does Google’s mission drive strategy at the company?
Google’s mission focuses on organization information around the world and making it useful and acceptable. This mission has helped Google to drive its strategy by coming up with a search engine through which people are able to get all the information they require in the web. In so doing, Google is able to get profits especially when advertisers use the search engine as they pay per click.
2. Is Google’s stance towards internet search in China consistent with its mission?
Yes, I believe that ...

Since its inception in the year 1998, Google Inc. has managed to grow in terms of revenue, products, and the firm’s labor force. Despite the anticipated growth, there have been many challenges drawn both from within the company and outside the firm. Initially as a search-engine business entity, Google Inc. has encountered many competitors in the search market. For example, Facebook, among other social media platforms have emerged to compete for the search market share with the local-related search given preference by users on the social media platforms. This among many other competing factors in the market has ...

Organizations are groups of people who work closely together with an aim to attain some purpose i.e. they have a collective sense of purpose. Behavior, on the other hand, is the response of a person or people to an action, environment, an individual or a specific event. Organizational behavior is the study of how staff members of the organization think, respond, act and feel within the confines of the organization (Stone & Marsden, 2001). Workplace practices influence prospective of human capital. Human capital entails workers skills; knowledge and other abilities that provide competitive advantage by helping uncover opportunities and reduce threats. The study ...

UNIQLO Marketing Research

As one of the most lucrative industries globally, fashion has attracted many companies. One such companies include UNIQLO a Japanese company located in Yamaguchi. The company offers different types of cloth brands to local Japanese people, the Asian region and other consumers globally. Singapore is one of the biggest markets for fashion wear with many companies in operation and new ones seeking on entry strategies. Considering the strategic importance of the country to UNIQLO, it is essential for the company to conduct a marketing research to establish what influences consumers decisions to purchase different fashion brands. According to Shen ( ...

Abstract

The Crown and Waikato Tainui has been having conflicting standards in the management of the Waikato River. The report is basically giving details on the background of the different stands that each team has pertaining the river and how the conflict resolution was approached.
Tainui believes that the river lies in their ancestral land and that the Crown has not right interfering with the management of the river and its resources. This initiated the need for a deed settlement between the two parties. The deed settlement was signed in august 2008 and this brought the genesis of shared management ...

Brief Summary

In recent years, technology has moved so fast that since the advent of Google Earth, less than five years later, there are now companies that have sent their satellites into space to capture real-time images of the earth as reported by NOAA Satellites and Information (2016). This trend even received the attention of high profile celebrities and has been endorsed by George Clooney, who has collaborated with the Satellite Sentinel Project (SSP) to help document crimes against humanity in the conflict-ridden Sub-Saharan region. (Tovrov, 2012). Cheaper, higher resolution, and complex satellites are being sent into the earth's stratosphere, some ...

Objective

CardConnect Company faces challenges in international management. In the recent past, the company has failed to formulate an effective strategy, structuring an appropriate organizational design and managing people in an international surrounding. The CardConnect firm is forced to handle technical, economic and social differences in the business environment. Although CardConnect has reached the global market scene, it still faces international challenges while competing with other credit card companies. CardConnect firm should take precaution to protect the Clover (POS company) because it is depicted as one of the commonly applied computing systems around the world. The hackers have targeted the ...

Executive Summary

Although Sunset Grill at Blue is experiencing a remarkable growth rate, managing demand during the peak periods such as weekends is still a major challenge. Customers have to wait for long to the extent that some resort to alternative restaurants. The management, therefore, is considering various ways of increasing service efficiency to reduce the queues and maintain its large customer base. After analyzing various options available, this study recommends that Sunset Grill at Blue should adopt a policy of hiring part-time workers and alternative services to help in enhancing service delivery and reducing the queuing time on weekends.

Background
Since its ...

Business Case Study: Yahoo. Inc!

Stakeholders and customer need
Yahoo is a top player in online marketing through advertisement space and portals among other online marketing tools. Later, the company diversified its activities to include music, photo sharing, and blogging. Diversified activities aim at serving the customers' needs. Indeed, in the year, 2012Yahoo was ranked at position three regarding market share and some online visits as illustrated in the figure below.
Figure 1: Internet use traffic data
The company has faced serious management investment challenges that might jeopardize its return of investments and attractiveness to global investors. The dire blunt was felt in 2008 ...

Competition law is a topic that is subject to thought. Different countries have different ways of looking at issues regarding competition. Competition is considered healthy in businesses when the competitors maintain and solely focus on their products hence making no publicity concerning their competitors. The way issues are regarded in the United Kingdom (UK) is not similar to how the United States of America (USA) handle their problems.
Technology is viewed as a different industry, especially when it comes to matters concerning the competition. Google is one of the contenders of this. Since the USA competition law appears to ...

- What is search engine optimization (SEO), and how did LinenTablecloth use SEO to its advantage as part of its marketing strategy?

Search engine optimization (SEO) is the process of optimizing a website so that it easier for search engines like Yahoo, Google to find and rank them. The whole aim of SEO is to come on the first ten results for a search term. In other words, when people are looking for linen table clothes, then Linentablecloth.com should come in the first ten results in Google and/or Yahoo. SEO is fundamental to the success of any online business.

LinenTablecloth has used SEO to rank for keywords targeting wedding and special events markets. This means that if a customer searches for wedding linen table ...

Leung Man Hong

Strategic Management
- Organizational and Business Overview
Headquartered in Finland, Nokia is best known as a manufacturer of mobile handsets, having led the industry for decades before facing a massive decline in the late 2000s. Nokia was the top brand in the consumer electronics segment, however, between 2012 and 2013, its brand value fell by a massive 65% bringing it down to the 57th rank . Nokia’s three main business lines are: a) Mobile handsets, b) Nokia Networks, and c) Nokia Ventures . Over 1.2 billion people across the globe use Nokia products. Figure 1 illustrates the organizational structure at Nokia :
...

Apple is a multinational company that is headquartered in the Californian State of the United States of America. The company mainly develops, sells and designs the major apple consumer electronics. The company also develops consumer hardware and software. Among her hardware products include; iPad tablets, iPhone smart phones, iPod media player (portable) introduced in the year 2001, Apple smart watches, Mac personal computers, Apple digital televisions and Mac personal computers. The company has also increased its online services that suite productivity and creativity. Subsequently, the apples consumers’ software’s have been developed to meet customers’ needs and satisfaction. This ...

There is a keen interest in the influence of the Internet in the recent years in the Arab World. A particular interest is the impact of Social Media and communication technologies in the Arab World leading to the conflict that began in 2011. However, this paper will focus not on political uses of the Internet, but on the potential economic growth, and how the Internet affects the culture and changes habits of communication, shopping and ways of doing businesses.

The Internet in the Arab World

The whole world has been transformed over the past 15 years by the technology-led transformation. The Internet affected communication and ...

Marketing-Blue Ocean Case

Answer 1:
The case assigned to us for the purpose of answering a few questions talks about the concepts of innovation, blue ocean strategy, first mover and second mover advantages or disadvantages. The case also highlights four proposed strategies which organizations can follow to ensure success in the short and long run. We know that every business believes in carrying out innovation on a continuous basis. This is because competition in the business arena is increasing at a strong pace and in order to fight and win in the era of globalization; almost all organizations belonging to any industry ...

Managing an innovative business, Andrew Mason faced atypical challenges, which influenced the course of Groupon’s development. One key decision was to refuse Google’s $6 billion buyout proposal, which resulted in Groupon’s lack of preparedness for answering the increasing internet based market that allowed many copies to attract parts of its market share. Another key decision of Mason was to go public, filling the paperwork for an Initial Public Offering of $750 million, which positions the company as a potential major internet based brand (McCuddy, in Nelson & Quick, 2013). The rapid expansion into international markets was yet ...