Harley Davidson Case Studies Samples For Students

Harley Davidson is the world’s leading manufacturer of heavyweight motorcycles. The company is based in Milwaukee, Wisconsin and has been producing motorcycles for more than 100 years. The company provides wholesale and retail financing and insurance programs principally to its dealers and customers. It operates in two business divisions: motorcycles and related products and the financial services. The company undertakes strengthening its marketplace position through launching new product, reorganization programs and tactical alliances. The company operates in an industry characterized by fierce competition. Its main competitors include Yamaha and Honda. Initially, the company operated in the United States ...

Harley-Davidson is one of the oldest brands among the leading manufacturer of motorcycle in the United States with a market share of over 50%. In fact, its success is highly attributed to its brand loyalty, but at the same time Harley-Davidson faces a lot of threats in the struggle to maintain its dominance in the marketplace.
HD enjoyed the baby-boomers consumption for many years. But this population is aging, making HD “the old mans model”. The future of HD is threatened because it is not in a position to attract younger consumers (Mridu 5). Moreover, the brand loyalty is the first ...

Abstract

In a competitive marketplace, the modern global automotive industry encompasses the main manufacturers, such as Ford, GM, Honda, Volkswagen and Harley Davidson (HD). During the 90s, the globalization of the automotive industry has greatly accelerated because of the emergence of new overseas facilitates of mergers between important multilingual automotive manufacturers. In the first decade of the 20th century, the motorcycle marketplace was distinguishingly crowded. Among other motorcycle manufacturers, Harley Davidson founders knew what they were up against. Surrounded by challenges and market threats, HD announced the launch of the new Tri-Glide three-wheeled motorcycle at the annual dealer meeting in Las ...

Background Information

Harley-Davidson Inc. is one of the largest motorcycle manufacturing companies that has not only dominated the United States market, but also other parts of the world. The Company has 100 years experience in terms of motorcycle manufacturing and has attracted a broad base of clients across the United States (Brannen, Jeffrey and Nabil, 11). Economists have mentioned that Harley Davidson Inc. is one of the two motorcycle manufacturing companies that did not experience significant impact as a result of the Great Depression (Zarco and Morgan, 47). Besides, the company has undergone a series of management as well as ownership ...

Executive Summary

The Ducati Company, which produces motorcycles, is in an attempt to acquiring a double digit increase in its revenue under the management of Federico Minoli. The vision by the manager is to achieve the success by the Harley-Davidson Inc. In this attempt; the management opts to endeavor in investing in the Harley’s niche. Through analysis of the project, the internal and external attributes and factors to the company indicate that the project will deliver results. There is however the need for the company to uphold its culture, quality and its identity. Any loss of this would mean that they ...

Harley Davidson Motor Company has developed to become one of the leading motorcycles manufactures globally. Harley Davidson Motor Company produces about 28,000 motorcycles yearly, sold by merchants in more than 67 nations around the globe. The company has a determined plan to augment their production capacity considerably. Because of the enlarged global presence and company’s growth, the management has comprehended that the prospect calls for an incorporated management system, will not only develop the processes of the country but also fit within its financial plan and increase its returns expansion. This underlay the beginning of the process to ...