1. What is Bajaj’s strategy in the Indian motorcycle industry? And that of TVS?
Historically, Bajaj was a strong player in the scooter segment. It dominated the scooter market for few decades, but the scooter market faced a decline with the arrival of motorcycles. Bajaj planned to make an entry into the lucrative motorcycle market. It initially started its foray into the 100cc segment but was not successful as Hero Honda’s products were quite superior and economical. It then entered the 150cc segment because that segment was relatively competition free. With the successful launch of Pulsar and Avenger, Bajaj ...
Hero Case Studies Samples For Students
3 samples of this type
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The Vietnamese had suffered so much in the hands of the Japanese and the French. In 1941, they formed a military and political movement called Viet Minh, meaning League for Independence of Vietnam. This movement did its best to challenge the Japanese and defeat the French. The struggles eventually led to the freedom of the Vietnam nation; it was led by Ho Chi Minh. Minh was a source of inspiration to the people of Vietnam since he led them to their freedom; he was seen as a national hero. Despite the controversy over whether he was a communist or ...
Upon watching 50 advertisements late in the evening last night, I noticed several similarities, and I categorized the patterns into five groups. The firstare cars. The second arethe animals, and the third is family. Next are the visual ads and the last are the sexy ads. These are based on the image and identification stages of decoding advertisements.
The first object, cars, is quite evident in its use. The ads are basically selling car brands. Thus, the ad frames are mainly composed of the car brand swiftly running on long-winded highways and the surroundings becoming blurry (“Hyundai Elantra ...