Executive Summary
This paper explores and analyzes the case of Maritime Trading Company with its desire to utilize the Internet to generate more revenue for the company. The plan is to have a Web site that will be truly responsive to the customers through the fostering of closer buyer-seller relationships. In order to explore the existing business scenario, analysis will be conducted through: 1) a summary of the situation; 2) an examination of material exhibits; 3) strengths of the business situation, and; 4) weaknesses of the business situation. In this manner, alternative approaches can be identified and recommended courses of action ...