Delivering value
1. Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.
2. Channel power can be defined as the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
3. Some Pizza Inn franchisees complained about other Pizza Inn franchisees cheating on ingredients and hurting the overall Pizza Inn image. This is an example of horizontal channel conflict.
4. Retail store types pass through stages of growth and decline that can be described as the retail life cycle.
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