Integrated Marketing Communication Case Studies Samples For Students

Integrated Marketing Campaign Folio

Executive summary
The study caters to the development integrated marketing campaign folio for Apple Inc and the market offering of the organization will be iPhone 6. The integrated marketing campaign preparation is developed for the purpose of better communication t the customers and market place. The introduction section covers the aspects of integrated marketing communication and its relatedness within the study. The literature section explains the importance of integrated marketing communication and the shift of communication from traditional strategies to integrated marketing strategies. It is important to analyze the difference between traditional communication strategies and integrated communication so ...

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS
Introduction
Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Integrated Marketing Communication Plan

Integrated Marketing Communication Plan

Integrated Marketing Plan

Objective:
The product should perform at a very fast speed. As an emergency power source, users do not have to wait long hours before enjoying the service support that ConsoGo can offer (Blakeman, 2014). For instance;

It powers a computer for 30 minutes.

It powers a mobile phone for 45 minutes.
It powers a PDA for 90 minutes.
It uses the sun and other electric lights to power up.
It only takes a few minutes to charge.
It can provide power to other devices while charging.
It has a six sided universal adapter hence increasing the number of gadgets it can service.
...

Introduction

The term Integrated marketing communication (IMC) has been defined in several ways to suit a general purpose within which it describes the use of various forms of media to convey a message about a product that would ultimately promote the product. Whether working as complementary or supplementary forms; the various forms of communication media work in tandem with a central aim of promoting the product. Hence, the common factor in all definitions of IMC is that IMC puts into consideration various forms of communication disciplines to provide clarity and consistency that develops impact on the consumer of the product (Clow & Baack, 2006: Duncan ...