Introduction
This case study is about the Coca-Cola Company, the world’s leading soft drink giant. The organization has an American history that dates back to historical times when the food industry was still in its infancy. Coca-Cola deals in all the supply chain processes of beverage production. This includes the manufacture, marketing and distribution of its non-alcoholic brands. The company has an international presence that has allowed it to establish investments in various global destinations. Headquartered in Atlanta, the company boasts of its ownership of John Pemberton’s patent of the original Coca-Cola product (Greenfield, 2016). Coca-Cola Company’s ...