Jeans Case Studies Samples For Students

TRUE RELIGION CASE STUDY

True Religion Brand Jeans industry is a company that manufactures and sales jeans, usually of denim brand. The company began in 2002 by Kim and Jeff Lubell. It started selling its jeans in upscale departments’ stores and later changed to retail stores, opening several branches in the country. The company recorded a high financial performance but its actual profits graph showed that it was not stable; full of booms and recessions. The profits were affected by various factors such as the consumer moves and the rise of costs of the supplier of raw materials. Despite all these problems, the company still ...

In the past decade, the marketplace has been virtually flooded with different brands of jeans, making it hard to differentiate the ordinary jeans from the unique jeans. However, this has been a general misconception in the clothing industry. In 2002, True Religion Jeans was founded in 2002 and became a prominent company in the United States by 2012. Within a short span of time, True Religion Jeans became a significant premium and lifestyle brand in the market around the world having 36 stores in the US market and 30 stores in the international market.
True Religion Jeans' success is ...

Question # 1

Levis Company started a new project named Personal Pair Project envisioned a niche that would allow Levis to avoid competing against the low-cost high-volume producers. It was a jeans customization program made possible through a joint venture with custom clothing technology corporation, in Newton, Massachusetts approached Levi Strauss described the potential of its technology and suggested that together the two companies could enter the mass customization arena.
The pair personal proposal reflected a form of collaborative customization. This approach helps customers who find the array of choices in the marketplace overwhelming to narrow down their specific needs. The company ...

Question 3

Instead of selecting country-markets on the basis of stand-alone attractiveness, managers need to consider how participation in a particular country will contribute to globalization benefits and the global competitive position of the business. Being a serious global player means much more than simply having a certain percent of your revenues from outside the USA and being involved in a certain number of countries. Being present in ten countries that include the United States, Japan, and Germany is far more important, in most industries, than is being present in thirty countries that exclude these three but include many small, less advanced countries.To have a global ...

In a hugely competitive apparel market, Levi Strauss & Co. is struggling to keep up the impressive sales figures. Not only are sales declining, but the available market share is also shrinking, with competition growing. Furthermore, Levi Strauss & Co. also needs to decide on their distribution channels as well as on the types of brands to be marketed within the Denim market, not to mention the type of approach to take when dealing with Wal-Mart, a potentially important partner within the apparel market. The most pressing problem for Levi Strauss & Co. is however, dealing with the rising debts, while at the same ...

Business Strategy

Levi’s business strategy is to maintain its brand image of offering not just higher quality jeans, but the original product from which the generic came from. All other products are knockoffs of Levis. Levis wants to beat its competitors by exempting itself from the pricing game.

Economics

The numbers coming in between 1990-1994 should be considerable cause for concern for the executive team at Levi. Running the numbers shows that from1993 to 1994 Levi’s net income was down 34.8%. This sort of decay factor points to more problems down the road and is reflective of a shifting market.
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Introduction

Levi Strauss and company was established in 1853 by Levi Strauss and produced riveted jeans. Levi Strauss America (LSA) is the largest employing over eighteen thousand staff throughout the Latin States, United States, Canada and Mexico. The company has different marketing brands under its trademark namely: The Slates®, Levis® brand and the Dockers® brand (Downey, 2009).

Does LS&C act in a responsible manner while closing its North America production operations?

Levi Strauss and Company (LS&C) decided to close its North America production operations. The company acted in a responsible and justifiable way. They were RIGHT to close their operations as a result of the challenging productions process; high input costs and low returns from investments. ...

H&M

The case describes the state of the fashion and textile industry, with particular orientation to the European market, and a Swedish company H&M. The discussion involves the merits of sourcing short lead time “fast fashion” clothes from either Romania or Asia.
Years of politically-motivated quota restrictions distorted the normal market processes. These restrictions, called the Multi Fibre Agreement (MFA), were phased out in 2005. The MFA phase out gave new opportunities to formerly excluded countries like China, at the expense of formerly protected countries. Under MFA, there was an exception that benefitted countries like Romania, which did not ...