KFC Case Studies Samples For Students

Background of the Study

The fast food industry is witnessing an unprecedented growth in the recent years. In this era of globalization, multinational organizations are willing to expand their business operations in growth markets. For exploiting this opportunity of global expansion, they must formulate appropriate business strategies according to the targeted market (DePalma, 2002). These strategies are based on host country’s geopolitical and socio-economic environment. Nowadays, companies are aware of the fact that if they want to attain lucrative business then they have to focus on local needs, as well. Glocalization is new business concept, which is used to elucidate the concept ...

In China, “fast food” simply means “quick meal.” The American fast–food giants introduced the fast-food industry in the Chinese market during the 1980s and 1990s. Kentucky Fried Chicken (KFC) introduced the concept of modem fast-food in China in April 1987 when it established China's first fast food restaurant in Beijing (Research Report on China Fast Food Industry, 2011-2012). Since then, the Chinese fast-food industry has witnessed rapid growth characterized by competitive pattern of high-grade versus low-grade, modern versus traditional styles, and Western versus Chinese styles. Today, the fast food industry has become one of the most attractive industries ...

Analysis of Fast Food Industry: McDonald’s

A porter’s model is a powerful tool for understanding where power lies in any particular industry or business. It helps the businesses to understand their position in the market, the steps they need to take to improve their sales by beating the competition and become the market leaders. There are five basic components in the porter’s model, they are: 1. Threat of New entrants 2. Threat of substitutes 3. Competitive Rivalry 4. Power of buyers and 5. Power of Suppliers. If we look at today’s fast food industry then we can easily apply porter’s model and ...

- Introduction
The success of Levendary Cafe as it live today as one the most recognizable brand in the restaurant segment is with regards to the primary aspect of the organizations willingness to take risks and evolve the core concept of the restaurant in tune with the trends in a globalized economy.
Risk taking can be traced to the founder Howard Leventhal management decisions which resulted in the astounding success of the quick casual restaurant in an ever intense restaurant segment.
The main services provided which distinguished Levendary Café from other competitive brands are their menu that ...

Executive summary

Domino’s Pizza Enterprises Ltd. is an international medium sized pizza franchise that has operations in the following countries: New Zealand, the Netherlands, Australia, Belgium and the principality of Monaco. It was established in 1960 and listed in NYSE and DPZ in 2004. The founders of the company were Tom and James Monaghan. The company’s slogan is “it is all good”. It boasts of a strong digital presence that allows its customers in Australia and other nations to order their pizza via Face book, an app on their Ipad and the Domino’s pizza. The mission of the company is ...

A Reflection by

In every business, the consumer targets utility that is equal to the money they pay. Customer value preposition plays a tremendous role in the organic growth. Certainly gathering information and insights on customers behavior pinpoints the value customers consign to various goods and services. The consumer is a rational individual who knows what to choose best so as to satisfy his/her needs. The message that the author is sending to the reader concerns the establishment of a new product in the market. Every product in the market should attract the customers based the preference of the consumer. Hence, the author draws a roadmap ...