Four Worlds Restaurant Case Study
Marketing strategy is an integral tool used by companies and organizations across the world to recognize and satisfy the requirements of all the customers of the product. The broad target market is broken down into smaller homogeneous groups that the company can effectively market its products. Four world market strategy is more inclined to the global cultural, historical inclinations of its customers. With the inclusion of the dishes of the major cities and the historical events in their menus ("Paris 1968", "Hong Kong 2036", "Cairo 30BC", and "Madras 1538"), they attract a wide customer base. The differentiated foods bring out ...