Operations Strategy
LensCrafters’ operations strategy focuses on providing an efficient, comprehensive, quality eyewear experience. The main strategic aim is to give customers a wide selection of eyewear, including glasses and prescription sunglasses. Customers are able to obtain an eye-exam, select frames, watch their glasses being made, and pay for their glasses within one hour. LensCrafters also seeks to provide customers with a high-quality product and superior customer service. The company’s seeks to create a competitive advantage by offering a high-quality product, combined with high-quality service. LensCrafters’ competitive advantage is also built on the idea of delivering the product and service ...