UNIQLO Marketing Research
As one of the most lucrative industries globally, fashion has attracted many companies. One such companies include UNIQLO a Japanese company located in Yamaguchi. The company offers different types of cloth brands to local Japanese people, the Asian region and other consumers globally. Singapore is one of the biggest markets for fashion wear with many companies in operation and new ones seeking on entry strategies. Considering the strategic importance of the country to UNIQLO, it is essential for the company to conduct a marketing research to establish what influences consumers decisions to purchase different fashion brands. According to Shen ( ...