Lion Nathan Breweries and the China market
Q1. The Porter's Five Forces concept is a unique and powerful tool for determining the position of a particular business with respect to its competitors. The Five Forces is very significant as it helps to analyze both, the strengths of the current competitive position and the strength of the position in which the organization is considering moving into China market (Porter, 2008). Lion Nathan or LN was an international brewer basically with presence in two countries Australia and New Zealand. LN operated in these countries with a portfolio of over 50 brands and more than 10 breweries. In the year 1993, LN ...