Marketer Case Studies Samples For Students

Purchase decisions about products sometimes hold greater importance for buyers; whereas, other times it is considered a routine purchase. High involvement products are those that involve the buyer’s attention in the form of greater time and greater resources. On the other hand, low involvement products are those which do not require the buyer’s attention as they are usually conditioned towards making similar purchases. When people spend a greater amount on a product or service they ensure they are not fooled into spending their money. Consequently, this requires the buyer to be aware of the product and most probably conduct prior ...

Discussion Board

Chapter 4
The BCOS factors are comprehensive, but I think they encourage paternalistic thinking on the part of the marketers, which may alienate the audience. The audience’s perception of the costs, benefits, others and self-efficacy potential varies according to highly personal factors that often come into play at the market segmentation/product positioning/targeting stages (e.g. socialization, culture, and values). Effectively, I believe more concern for cognitive/affective dimensions of how the audience conceptualizes the BCOS factors for greater effectiveness in creating “mutually beneficial want-satisfying products”. I recently read about the Chinese dog meat festival, which has cultural and other ...

Management

Management

Introduction

Management is a key function of an organization that should be approached carefully. The case study presents the prevailing conditions within a company known as AbeBooks. There has been high employee turnover within the marketing team. Essentially, increased employee turnover implies that that is a prevailing problem that needs to be addressed in order to avoid adverse effectives of this problem. A thorough review of the case and identification of the root causes of the problem is necessary to ensure that a resolution is achieved as promptly as possible . This report addresses the prevailing issues within the company in order to provide ...

Summer 2013

Module One
Product or consumer involvement refers to the level of information processing or degree of importance that a consumer attaches to a product. The level of involvement significantly affects the consumer behavior (Krishna, 2007). Consumers tend to get highly involved in the purchase process when purchasing more expensive products, but they may not show the same level of involvement for cheaper products. For example, a 2013 GMC Yukon XL is an expensive product, which results into higher consumer involvement. However, some products such as toothpaste are products that consumers buy regularly with minimal thought or effort because they do not ...

Brief summary

Until 1982, Johnson & Johnson, a US based multinational firm dealing in medical items and packaged consumer goods had enjoyed amazing profits from their leading product Tylenol. In October that year, Robert Andrews, the public relations officer received a call from a journalist working for Chicago News. The journalist wanted to get a statement from the firm over seven deaths that had occurred in Chicago following the consumption of poisoned Tylenol. Apparently, the journalist was breaking the news to the company. They had not heard about the incident. Tylenol, arguably, the most successful over-the-counter drug in the United States back then, accounted for 19% ...

Profosser

Introduction
Brand Momentum Inc. is a company that sells its services to other business to help them secure a foothold in their respective industries by showing them how to effectively market their products. BMI serves several major clients, though they are seeking to expand their cliental base through marketing. The options available to BMI are much more limited in scope; this is because of the difficulties associated with business-to-business marketing. BMI can directly advertise its services through various media forms, like magazines or newspapers. The company can also employ new media outlets to market the product, such as LinkedIn ...

Initiating a small flower business can be challenging because of fear of not obtaining clients or not being able to satisfy fully what customers need effectively. However, to Janet Walsh, there are a lot of opportunities in business that are relevant for an entrepreneur like her. First and foremost, Janet Walsh recognizes that for her business to succeed, she must have clients and so does any good consultant. Thus, consultants take a disciplined approach to finding as well as maintaining client relationship. This requires that they know their market and understand the difference between publicity and public relations.
Consultants ...

An Assignment Submitted by

Key Challenge
Google is a large corporation that net worth is $367.6 Billion (Forbes, 2015). The company evolved quite fast since its formation in the 1996 by introducing the most popular online research engine. However, after intensified technological advancement and emergence of new innovations, it became more difficult for Google to maintain stable growth and constant evolvement. The key challenge faced by the company is decreasing of its net growth. According to the last estimations, the percentage of Google’s net growth decreased from 19.1% to 7.7% in 2016 and estimated 7% in 2017 (E-marketer, 2016). This problem may ...

Introduction

As an internationally recognized manufacturer, retailer and marketer, Coca Cola is the undisputed market leader in the global non-alcoholic beverages market. Its current operations capabilities allow it to produce, market and retail over 500 different brands in almost every country in the world (The Coca-Cola Company, 2016). This corporation runs a unique franchised distribution system such that the parent company produces the iconic syrup concentrate and sells it off to numerous licensed bottlers all over the globe. Each of these licensed bottlers operates in an exclusive zone. The parent company has its headquarters in Atlanta, Georgia and originated from ...

1. Introduction
The Enron collapse, occurred in October 2001, consequently caused the bankruptcy of the whole Enron Corporation, the world’s leading energy, commodities and services company, as well as the dissolution of Arthur Andersen, which was one of the top five largest audit and accountancy firms in the world. Noteworthy it was not only the largest bankruptcy proceeding in American history at that time, but also the most serious audit failure, so that one says, “Enron is fraud and fraud is Enron”. The rise of Enron was almost as fast as its failure. Actually, it was an ...

EXECUTIVE SUMMARY

In today’s world of brutal competition, companies are being forced to reduce their operating costs. Although this seems an obvious choice, reducing the costs too deeply can result in loss of precious customer loyalty. Customers have become more demanding and they are well aware of the fact that their loyalties have become important for the survival of companies.
Organisations have started taking measures that have reduced certain customer privileges, but the top companies are doing their best to reverse this trend. Most of the large companies are trying to avoid any reductions to their customer service budgets. ...

There are various similarities between the ethical values in the American Marketing Association’s Statement of Ethics and Saint Leo’s Core Values, as highlighted herein.

In both cases, respect is one of the key ethical values. As an aspect of respect, the AMA’s code of ethics acknowledges basic human dignity through valuing individual differences, treating stakeholders respectfully, and acknowledging the contributions of each other. Similarly, at Saint Leo, all individuals' unique talents are valued, their dignity respected, and harmonious learning, living and working encouraged through mutual respect.

Integrity is a common ethical value in both cases. Saint Leo’ ...