Marketing Case Studies Samples For Students

1. The Supply and Demand for Employees and Implication for businesses
Multinationals attract and select the right talent to ensure continual success (Fowler, 2005). This is because the multinational companies rely on the expertise and abilities of employees in innovating and translating the reducing costs and increasing the profit margins. Some of the multinationals such as IBM attracts qualified people with technical skills and knowledge. For example, IBM engages in a televised match with one of its brand during a symposium where students interact with the brand. The large corporations lure college students to consider a budding career at the firm. ...

CEMEX, a multinational building materials company has exhibited a number of strengths in its report. These strengths range from operational to capital and strategic. They have indeed made it trade well in the local and international markets.
CEMEX has consolidated itself as a major supplier of building materials globally by strengthening its capital base. This follows its major acquisition in 2005 of RMC Corporation, the largest buyer of cement. This has been further solidified by the $15.3 billion majority takeover of Australia’s Rinker Group.
The unique ability to integrate acquisitions by introducing the best practices makes it reap the ...

- What is search engine optimization (SEO), and how did LinenTablecloth use SEO to its advantage as part of its marketing strategy?

Search engine optimization (SEO) is the process of optimizing a website so that it easier for search engines like Yahoo, Google to find and rank them. The whole aim of SEO is to come on the first ten results for a search term. In other words, when people are looking for linen table clothes, then Linentablecloth.com should come in the first ten results in Google and/or Yahoo. SEO is fundamental to the success of any online business.

LinenTablecloth has used SEO to rank for keywords targeting wedding and special events markets. This means that if a customer searches for wedding linen table ...

INTERNATIONAL BUSINESS STRATEGY

International Business Strategy
- The recent research in the coffee industry indicates growing trends in the consumption of the premium coffee in the developed and developing countries. This aspect is highly valuable for Espressamente’s (an Illy brand) strategic decision of increasing its international presence, because Illy is recognized as the best coffee in Italy, destined for the premium consumers (Alon and Lohwasser, 2012). Another reason that sustains Espressamente’s intention of pursuing an international expansion resides in the fact that despite the high competition existent in the coffee industry, the developed and developing countries possess a high potential ...

Founded in 1999, Blue Nile Inc. is an online specialty retailer of fine jewelery. A seller of certified diamonds, the company was furnished into Blue Nile Inc. as we know it by Marc C. Vadon. Ever since, the company has raised and exceeded more bars than one can count. It showed a thirty per cent increase in sales from 2003 to 2004. In 2006, a mere seven years after its foundation, Blue Nile Inc. was larger than the next three largest online jewelers combined.

The factors that have propelled Blue Nile Inc. to the top of the game would be ...

The case is about New Balance Athletic Shoe Inc. and how they are planning to increase their efficiency and quality in their operation processes through the implementation of lean manufacturing. At this same period, two of the leading shoe producers Reebok and Adidas have merged hence New Balance needs to focus on ways to counter this move in order to sell effectively.

New Balance was founded in the year 1906 in Boston by William J. Riley, and it was formerly known as New Balance Arch. William was a 33-year old British, who dedicated himself to help people with feet ...

Management Information System

Management Information Systems

- Accelerator titanium as an enterprise platform for developing applications running in mobile phones, tablets and desktop computers makes it easier to create these applications by using a single software code base. This subsequently speeds up the process of developing applications as it is not only easy but also fast to do so. The titanium framework also allows the development of native applications for apple and android devices by using a single code base for software development (Allen, 2010).

- It is important for titanium to be an open source tool to enable development of different ...

Analysis for reformulating the business model

With regard to the economics of a business, some performance metrics determines the success of a business venture in a certain region. These elements comprise of customers, competition, technology and the regulatory framework. In order to appreciate the background and the context of eBay, it is crucial to have an insight on its history. As an American company, eBay had survived the dot-com bubble in the US. Founded in 1995, the company had grown to a level of recording revenue at least 18% of its revenue by 2001 (Ireland, Hoskisson and Hitt). Therefore, having had such success in the US and international markets, ...

‘Fashion and quality at the best price’ is the motto on which H&M bases its business concept. H&M had humble beginnings over sixty years ago in Vasteras, Sweden. It is now a highly successful, contemporary fashion group with a global reach. H&M’s Annual Report for FY 2013 reported 3,132 department stores worldwide; H&M department stores are now in 53 countries.

Outward processing trade (OPT) agreements work well for many segments of the textile production and marketing sectors. OPT is better than free trade regulations for H&M when using production facilities in countries in closer proximity to ...

Heileman Brewing Company was struggling under a load of debt, and it was looking for a segment of the market for beer that could help it stay afloat. As well as the internal financial problems, the brewing company was stuck in an industry full of problems. A few years back, the beer market was supposed to reduce by 2.1 percent in the previous year. This reduction was due to the rising awareness of many social and health issues associated with alcohol. Heavy drinking affects the functioning of the liver and as a result, cirrhosis. Alcoholic beverages were required to carry warnings ...

International Business - H&M

H&M is ranked as one of the world’s largest clothing companies and is based in Stockholm, Sweden. As a clothing industry, the company has to ensure it captures the latest fashion trend in order to match the market demand for clothing industry. This is crucial because today’s customers tend to be trendy in terms of the type of clothes they wear. Given the changing dynamic of the fashion culture, the industry has to be cost effective in terms of their production to keep up with the customer’s demand. H&M is large clothing industry, which means it has ...

In the emerging markets today, state capitalism has become prevalent. As a result, managers are facing challenges when devising means to live with this phenomenon, solve and understand the issues it brings, and finding opportunities that would foster business relationship environments. In trying to understand the issue of state capitalism and state-owned enterprise reform in emerging markets, this paper will conduct a detailed analysis featuring opportunities and constraints of the investment models mentioned (Klimina, 2013). Recently, states have resumed control and influence of the economy and the activities herein. This can be attributed to the just concluded 2008-2009 global financial crisis ...

Debriefing Report for VoIP2.biz, Inc. to staying with the current plan will have several implications on the business. It would mean that the company would continue to experience the uneven cash flows hence more losses. It would mean that the company will be operating on a loss basis hence showing no need to be in business since the aim of the businesses should be to make profits (Dawson, et al 2012). It would also show how general public that the company is not flexible hence cannot be relied upon since technology keeps on changing due to the advancements. On the ...

1. In order to attract customers, eBay has formed a platform over which people can place, view, sell, buy and find more information about a product. Through the system of feedbacks, customers are able to exchange relevant information of sale of products. Through collaboration with PayPal, eBay customers make secure transactions through following of specific regulations for making payments

2. In trading, eBay customers face potential risks of fraudulent traders who could take advantage of the customers by unfair exchange. On the other hand, the seller of the commodity could present an item that does meet the requirement of the buyer ...

Critique of the prioritizing process at D. D. Williamson

D.D Williamson is a leading corporation that provides caramel coloring as well as burnt sugar and natural colorings for the food and beverage industries (ddwcolor.com, 2013). The company is headquartered in Lousville, Kentucky and has nine coloring operations in five continents (ddwcolor.com, 2013). In 2004 the company embarked on a massive expansion plan and created 16 “critical projects” that needed to be organized, prioritized and selected all within a restrictive time period. The changes to prioritization of the projected selected less than five “Visual Impact Projects” (VIPs) which were to receive high-level focus and attention.

D.D. Williamson used a four-step method ...

- Why did Coors's competitive position in the U.S. brewing industry deteriorate between the mid-1970s and the mid-1980s?

Sales of Coors’s beer declined for the first time in two decades in 1975 by 4%. But the sales performance of the company was quite impressive from the beginning mainly because of quality and geographic advantage. In 1873, Adolph Coors, Sr. started to sell beer in Colorado. In 1933, four years after the prohibition was lifted, the sales volume was 90,000 barrels. Year by year compounded annual sales growth of the company was 11.2% from 1933 to 1974. Exhibit 1 summarizes the position of Coors compared to its competitors.
Coors had several strategic and operational disadvantages ...

International Business Emerging Markets

Advertisement is a form of promotion that is meant to communicate information about a product and is usually passed through the mass media. Mass media items include radio, television advertisements and posts in daily newspapers or magazines. For example, “Sugar & Spice & Everything nice” is an advertisement from “China Daily” that advertises Gingerbread to its readers. This advertisement uses the legal standard policy of product promotion by designing a good advertisement that fits the food and beverage industry advertisements. It also uses clear information about the Gingerbread and explains the target customers as being the children (China Daily, 2013).

...

Dangdang.com is one of the largest online shopping retailers in the world. It started as an online bookselling company in 1999. Its founders, Peggy Yu and Guoqing Li were inspired by the success of Amazon.com. Currently, it sells an array of products such as domestic appliances, digital products and cosmetics. Its main policy is ‘more choice, lower prices and vast convenience to customers’. Its business model was based on the model that mirrors that of Amazon.com, although there are some differences in the model of the business to suit particular circumstances in China. For instance, the key asset ...

The case analysis reveals one of many success stories in the US, when an entrepreneurial spirit fueled a start of a venture that resulted in its global expansion. It looks at John Kilcullen’s way of doing business to secure recurring revenues for IDG Books in times of a massive expansion of the Internet. As CEO, he created the Dummies brand, under which millions of Dummies teaching books on a variety of topics were sold worldwide. The current analysis is a step-by-step approach to corporate entrepreneurship, explaining it in subtle details. Regarding it as Kilcullen’s achievement CV, the paper reflects on the qualities ...

Lack of information has come to be seen as a fundamental cause of market failure. Resale markets, housing markets and markets for corporate securities suffer to some extent from the problem that market participants have better information security than others about the value of the good are traded. The market of lemons is a situation where bad goods always drive out good ones from the market. This is done in the same manner, which bad money drives out the good. This means there is no price at which trades will take place. In the lemon market there is possibility that one ...

Purchasing power parity (PPP) theory is a macroeconomic application, which postulates that an identical commodity traded across many nations should have the same prices relative to the prevailing exchange rates. The Big Mac index shows a big difference in selling prices of the product across several countries, which challenges the authenticity of this theory. The case study survey cannot provide exhaustive reason to render the theory in question impractical. Many countries manipulate their currencies relative to the dollar, which shows a disguised difference in exchange rate and value (McEachern, 2012).

For instance, many countries strive to protect their domestic products from imports; ...

1.List and clearly describe the strategic decisions Dinesh Khanna needs to make for Shimla Dairy?

- Adopting new production lines for example to increase the output of the products to meet the high demand, considering the wide range of products produced for example cheese, butter and ghee to meet the customer specification and desires , this can be down when the firm is ready to expand.
- Working on the pricing, the prices of their products be affordable to the potential clients. The marketing strategy to be able to compete effectively with the rival firm, both in the service delivery and quality assurance.
- Proper market segmentation. He should do a good market analysis ...

The article examines the evolution of the Etisalat Telecommunications Company and the challenges it has faced in the United Arab Emirates. This company has managed to succeed in an emerging economy against all the challenges. Apparently, the telecommunication companies are usually the first to infiltrate this market just like Emirates Telecommunication Company (Etisalat).

The article correctly analyses the hurdles the telecommunications company has faced and the strategies it has employed to deal with these hurdles. According to most companies, it is almost impossible to infiltrate and succeed in frontier markets. The examples of frontier markets given here include; Brazil, ...

1. How would you summarize the case and its key findings?

The mini case describes the current situation in Burger King and the recent challenges that the company had to face over the past years. It starts by outlining the milestones of Burger King’s history and describing their business model as well as emphasises the unique selling propositions of the company, such as product customization, innovative menu and restaurant design. The case further describes the quick service restaurant industry that Burger King operates in, discusses major trends in consumer preferences and in related legislation as well as shows Burger King’s position vis-a-vis its competitors. In particular, the comparison ...

- What is the compensation package for full-time sales force at the stores? Classify by kind of compensation.

The average compensation given to employees at Mr. Paulson’s store is considerably lower than those earned by other employees in the region. A full-time employee at his store received a salary of $500 per week including benefits such as dental coverage and full medical cover. However, there is no sick or personal days’ compensation at the store. Holidays are also not paid for. Additionally, he offers commission of 2.5% to the sales persons on full-time employment if they make sales above $ ...

Organizational culture is how the employees and they behave based on the principles and beliefs founded when the organization was started. The culture determines how things are done in the company and how each employee plays his or her role. There are different models of organizational culture that apply to the Vermeer Exeter organization. One of them is the role model culture as described by Charles Handy who claims that the decision-making in the organization remains at the top most level like the directors and the owners of the organization, (Frost, 1991 p. 67). This is the case with ...

- What is the strategy of the GSO? Please be as specific as you can in identifying both the GSO’s environmental constraints, and how it differs both from the symphony orchestras, and from a professional sports team, which has many similar constraints and objectives? Why do these differences exist?

For a period of four years, Granville Symphony Orchestra experienced deficit, which forced the management to come up with effective, efficient, and attainable strategies. The main strategy of Granville Symphony Orchestra was to increase revenues whilst checking on the expenses. The management proposed many actions or measures to increase revenue as well as check on the expenses. One of the measures was to concentrate on the fixed costs. The Investment Committee and the Resource Committee were given the mandate to check the ratio between fixed costs to endowment income. The ratio between fixed costs to endowment income was to increase ...

In this case study the main research objective is to find the most appropriate plan for launching a national Italian sausage brand for the Saxonville Sausage Company. The company intends to use this market launch as a strategy to achieve their profit objectives in the fiscal year. The company’s main source of revenue has been from two branded products,the bratwurst and breakfast categories contributing 70% and 20% revenue respectively. These two products have reported zero increase in volume for 3 years and show no expected increase.This trend is what has caused the company management to seek professional help in ...

Question 1

Financial managers play an important role in an organization. They are required to manage an organization’s financial activities in line with its underlying goals and objectives. Financial management activities aimed at increasing and organization’s profit shence contributing to subsequent growth of a firm. A firm’s investment in productive projects or in any production process has a great impact on the returns the shareholders will acquire. This comes in as a result of taking a safety investment which is certain of making profits to the firm. Earnings from the invested funds of such projects ensure that the shareholders are contented with ...

Abstract

This case study seeks to highlight the operations of 7-Eleven, the world’s leading retail convenience store chain with the aim to understand its business model on which its promotional strategy is based. The research and review of literature revealed that 7-Eleven has a promotion strategy based on value creation and product differentiation. Since its establishment, the company has undergone a tremendous change which has seen it evolve from a traditional convenience store to a multi-billion dollar convenience chain with a majority of its operations on foreign shores. It intends to utilize the same values to promote its existing as well as new outlets ...

Retronics was performing well during the 1990s, as it enjoyed substantial project investment boasting and financing an extensive list of clients’ big-names. When the bubble burst dot-com arose, Retronics agonized. First, the dismissals and reductions came; then the panel dismissed the initiator. In 2003, the managers employed George, who was an experienced administrator with remarkable industrial identifications and important skill in business scale structures and tasks. He had fetched in some vital new commercial. After 16 months, revenues had not recovered sufficient to excite stockholders, and additional organizations were commencing to pick off market shares of the Retronics Company. ...

Given the harsh economic time, state of the economy and the rise in basic commodity prices such as food, fuel and cost of housing, personal finances has become a hot topic for a while. Many people live a debt-ridden life mainly on unsecured credit instruments like credit cards. In the financial market, so many other credit instruments are available to provide money to borrowers for many different reasons.

Modern financial systems are extremely complex with markets being made up of many forms of investment instruments and different kinds of investors. This has made the financial market extremely difficult to analyses especially when ...

Question 1:

Cost-based pricing is rather self-explanatory. It basically mirrors that costs that a company has faced while manufacturing a product in addition to the packaging, and might be a bit more, but never less than that. This method of pricing will beneficial to Cowgirl, for products such as Spicy Chocolate Truffle and even the Muslin bag because they form a majority of the revenues, 50% and 16% respectively. This entails that the demand for these products is relatively high and even if they’re highly priced based on their costs, customers will still purchase them. However, where competitive pricing lacks is that it doesn’ ...

Studio Stessia is a form of partnership that is owned by Paul and Nicole. This partnership operates various businesses under one roof. Some of the business activities that take place in the partnership include sale of women’s clothes and salon. This partnership is located in the outskirts of Quebec City. This business is a family business since it was inherited from the grandmother of one of the partners. The two partners are people with other responsibilities in the society and therefore have little time to manage the business. As a result, the partners have employees who manage the business on their ...

Question 1. Why should Starbucks, Kraft, and Nestle create "ethical supply chains”?

The concept of ethical supply chain has grown more and more popular in the recent years. Ethical in this case should not be confused with legally right, since ethical considerations go far beyond legislation or business relations. Ethical behaviour is usually linked to social responsibility of the companies, which is embedded into their strategy and operations. In businesses related to the global sourcing of inputs, ethical behaviour largely depends on the fair trade concepts, which promote supporting suppliers in the poor countries in order to improve their productivity and enhance competitiveness (Barrar, and Gervais). Since supply chain is in ...

Introduction

Health care is the most important and basic commodity in which an individual needs. Therefore, in order to maximize utility one has to be rational when making a choice. Managed companies’ specializes in the supply of both health care and health insurance. This enables them to both incur costs when it provides the health care service and also earn revenue on provision of health insurance. This goes along way in ensuring that the firm maximizes its profit in order to achieve the long-run goal. The analysis will put into consideration the simulation of Castor Collins Health plans which will be ...

Summary

Beijing Jeep Corporation was one of the leading industries in the production of the locally consumed automobiles in China. BJC was facing a major challenge in this industry after the liberalization of the market in China leading to the welcoming of the outside investors to indulge in the exploitation of the China Market. BJC was organized in such a manner that there were major players in the management of the industry and the potential buyers before the liberalization of the market were its own population and the upper hand producer in the industry was the BJC members themselves that is before ...

Introduction
United Parcel Service (UPS) is a private company that deals with package delivery. It has it’s headquarter in Atlanta, Georgia, United States. Due to technological advances, human population’s growth coupled with an increase in the world’s competition and consumer demands, companies have designed new methods in order to meet the increased consumer needs. This has called for changes in the service delivery systems.
Companies dealing with service delivery such as United Parcel service have focused on improving their delivery services at affordable costs by developing new technologies.
United Parcel Service has developed new ...

Introduction
This paper aims at preparing a comprehensive job structure that cover all major facets that are crucial in the categorization, definition as well as specification of jobs. In order to come up with a detailed and clear job structure that can be quite effective and efficient in its application, three major facets will be highly considered; this will include, the job field, family and category.
Following is a detailed description of the components that consequently define a job structure with respects to its constituent elements. A logical order in relation to entities superiority is employed in the description of the ...

Social networking sites are increasingly gaining attention for analysis of their marketing opportunities and reach. If a good business strategy is designed to gain a competitive advantage using the company’s core competencies, then in the case of Twitter it is possible to help the organization grow and explore various market opportunities. In case of Twitter, capabilities suit the business strategies under consideration by the company’s management because the firm has been operating in the social networking industry for quite some time and has also been able to prove itself to be a market leader (Kaplan & Haenlein, 2009).
Moreover, Twitter ...

INVESTMENT MARKETING

For the success of any given business, the plan that the company makes is a vital tool to see it through success. The plan should always include marketing strategy. A marketing strategy shows the investors the way in which the investment is to take on the market. For the formulation of a good strategy, therefore, a business planner must have knowledge of the market the investment is to venture in and how ready the market is to receive the products the company will be producing. In addition to the nature of the market, the planner should also have planned ahead on how ...

Double A women’s boutique located along Broadway street in New York City deals with retail selling of women clothes, shoes and other personal effects.

Self-Analysis

I consider the fact that I have ever worked in a women’s boutique along 59th street in New York as my major strength. However, my major weakness involves the fact that I have never taken part in business before and have zero experience in running personal businesses. The demand for women clothes and other personal effects have grown in the current times. The various fashion lines are high in demand from several Americans in ...

Please put your name here

Best Buy Co., Inc. is a global retailer in the technology and entertainment industry. The company offers products as well as services to its global clientele. The company currently operates in the United States, Europe, Canada, Mexico and China. Best Buy Inc. has its headquarters in Minnesota, and the group has a portfolio of retail stores and websites under 11 different brand names. Best Buy is the largest consumer electronics retailer in the United States with a market capitalization of approximately $16.53 billion. For the fiscal year 2009, the company reported revenues close to $45 billion.
The CEO of Best Buy ...

Simon Sinek developed the Golden Circle Model after researching the activities and philosophies of some of the most successful companies and influential leaders. Sinek discovered a common thread in the way these companies conceptualized, acted and communicated their ideals and products. He realized that there was a stark difference between influential companies and the not-so-successful ones. According to Sinek, most companies believe that clients buy products and service only because of superior quality, fair prices and exquisite designs. This is erroneous thinking, according to Sinek, because influential companies are driven by a different philosophy – the ‘why’ question.
The ‘why’ concept is ...

Written Strategic Audit

(For The Recalcitrant Director at Byte Products, Inc. Case)
I. Current Situation
- Current Performance
Byte has been a market leader for the past 6 years with steady annual income of 12% and a total turnover of about $265 million. Byte also has a market share of 32 percent. However, upsurge in demand has attracted entry of new firms placing its market leadership in jeopardy.

B. Strategic Posture

- Mission
- Objective
- Strategies
- Increase production capacity by constructing a new production plant that will significantly increase output in the long run.
- Maintain its market leader position ...

In a quick span of time, American Apparel has emerged as one of the leading Apparel companies in the US with a unique business strategy of appealing to consumers who look for natural beauty. Over the years since it was founded, American Apparel has earned reputation for its policies like sweatshop-free environment, and environmentally friendly business practices. These policies have made it one of the most respected apparel manufacturer in USA. It continually implemented social welfare programs for its employees like English language training, medical care, and job security. But the company has been facing an allegation regarding some its business practices ...

Mary Kay is a company that was established in China. It is characterized by manufacturing and selling of cosmetics. However, the journey towards the success of this company has not been along a smooth line. It has been featured that, the company has been faced by both key and peripheral issues that have been under its engulfment.
The main issue that has greatly crippled this unit is the position that it has declined in its competition strategies. As a matter of fact, new companies have been discovered to offer if not better services than it, services along the same scale and ...

Cleveland Clinic1. Discuss how much you think the CC should adapt their marketing strategies and programs to UAE conditions.
CC requires investing more on marketing strategies as well as familiarising itself with UAE programs. First, it requires understanding the customers of UAE and more particularly the cultural behaviour of the customers. Understanding the cultural behaviour of the UAE customers forms the basis of its expansion. Different cultures have different have different preferences and therefore any company that wishes to enter a new market; cultural environment is a very important aspect to consider (Gillespie etal 264).
Nevertheless, CC requires focusing ...

Introduction

Designer Inc. is a family owned, midsize corporation that is in its third year of transition from second – generation to third generation leadership. The corporation is in the business of selling custom made electronics and program items to about 300 different businesses and has its headquarters in Houston, Texas. The electronic items that Designer Inc. sells have ‘smart chips’ that allows pens and watches to have LCD screens that can be used as a mini computer. This small computer can be used for numerous applications. This case deals with creating a comprehensive marketing plan for Designer Inc’s new product called SMARTY ...

1.0 EXECUTIVE SUMMARY
Quench remains a brand leader in the sector of bottled water. Founded in 1998, the company has expanded its operations to all segments of the world. To date, the company boasts of being among the multibillion companies in the globe. Some of the strengths behind the success of Quench are robust advertisements, competitive pricing and image that is positive. The major market segments of the company are sporty individuals who aspire to leave a healthy life. Quench’s initiatives to fund various activities like sports have also received a warm welcome in the community. The reliable and trusted ...

Business

Part One
1. A pure competitive environment is a business environment where similar businesses sell the same product. Electronic City operates in a pure-competition environment. This is because it sells similar products and its only means of earning more profit is by distinguishing the products either by price, quality, promotions and many other options. I tend to say this because according to Phil, Electronic City is among just a handful of national chains selling the same products. A pure competition business environment exhibits cutthroat competition between businesses. According to the article, the environment was competitive on price where the margins were ...

Marketing Plan for Coca Cola plus protein

INTRODUCTION
Coca Cola is one of the biggest players of carbonated and non carbonated soft drink market in the world. It is one of the most valuable and iconic brands in the world; Forbes has listed Coca Cola as the world’s third most valuable brand (World’s Most Valuable Brands, 2014). It is one of those companies that invest heavily in its marketing initiatives. In 2013, the marketing spend of the company stood at $4 billion (Team Trevis, 2014). Coca Cola is a market leader of the soft drinks market and has a brand portfolio that included drinks like ...

Question 1

The Jones’s business plan had strengths and weakness. The major strength was the availability of the market niche for her products and services. This is so because she focused on various methods that would solve the infertility issues. Her business plan targeted older couples who have trouble in conceiving. Likewise, the market opportunity for cryopreservation and egg harvesting targeted the youth professional women, which enabled them to buy fertility insurance while pursuing their careers. Therefore, the plan was meant to capture these existing opportunities in the targeted market niche. Jones’s business plan represented the business idea and ...

1-Strategic rationale: what are the primary reasons for the acquisition?

In September 2013, Microsoft acquired Nokia at a cost of $7 billion in a bid to strengthen its (Microsoft) position as one of the leading players in the mobile universe. The strategic rationale was in response to the fierce competition in the industry. Microsoft desires to enhance its market competitiveness. Before the partnership with Nokia, Microsoft was virtually irrelevant in the mobile market but its acquisition of Nokia has enabled the company makes inroads in the lucrative smartphone industry. Nokia smartphones run on Microsoft’s Windows Phone 8 operating system. Sale of Nokia smartphones has gradually increased, and Microsoft would benefit ...

Introduction

Overview of the Company
Herbal Destination Inc. is a company involved in manufacturing of herbal supplements and skincare products. The company is based in the U.S. utilizing the resources imported from India. It was founded in 2009 by Shaker and Bharathi. Ayurvedic herbs are the main resources for manufacturing the products. Herbs are refined using modern techniques and put into capsules. Skincare products are 99% natural helping reduce wrinkles and eye bags. The products manufactured by the Herbal Destination Inc. The company sells its products with the help of small and large retailers. Also, the products are sold with ...

Harley Davidson is the world’s leading manufacturer of heavyweight motorcycles. The company is based in Milwaukee, Wisconsin and has been producing motorcycles for more than 100 years. The company provides wholesale and retail financing and insurance programs principally to its dealers and customers. It operates in two business divisions: motorcycles and related products and the financial services. The company undertakes strengthening its marketplace position through launching new product, reorganization programs and tactical alliances. The company operates in an industry characterized by fierce competition. Its main competitors include Yamaha and Honda. Initially, the company operated in the United States ...

Lehman Brothers Holdings Inc. was ranked as the fourth largest bank in the US before it declared bankruptcy in 2008. The company was dealing in investment banking, equity and fixed income-income sales and trading, research, investment management, private equity, and private banking. A significant number of clients withdrew their accounts from Lehman Brothers and the share price of the stocks fell at an exponential rate. Consequently, on September 15, 2008 the company filed for bankruptcy under Chapter 11. Lehman Brothers played a major role in the recession of the late 2000’s which drastically affected the entire country. The company ...

Overview

Arrow Inc. was founded in the 1930’s as a private company in New York. It was mainly involved in the business of supplying electronics in the United States. In the early 1960’s, the status of the company was changed to public. Consequently, the company rose to become the eleventh major distributor of electronic modules in the United States. At this time, most of the company’s activities revolved around New York and parts of New England. The success was projected exponentially and by the year 1980, the company occupied the position of the second biggest electronic parts distributor ...

Info-Tech Research Group

Info Tech Research Group
Introduction
Technology has become an important key element in becoming a market leader in business. The current economy needs dynamic technology with the ever changing demand and needs which are expected be met with the least lead time.
In 1997, Info-Tech was established as a result of the void in the Information Technology in the society. Info-Tech is a company that offers all kinds of organizations a summarized review service that majors on giving the organization the specific and relevant information they need for a particular use, and also, in a simplified manner. It was a great relief to ...

MAYTAG CORPORATION

INTRODUCTION
Maytag has been in the USA market since 1893. The company started from farm machine and soon moved to washing machines segment in which the company currently holds 21.6% market share in home appliances. Also, Maytag has limited premium share in the commercial appliance. Maytag has come long way to the current strategic position with a central focus on the home market of North America. The company’s strategic moves in international markets have not proved to be fruitful. Currently, Maytag has maintained focus on the local market of local North America.

ANALYSIS

SWOT analysis has been used to ...