Based on the three customer personas, which customer segment should Ontela target?
The company should concentrate its energy on the promotion of application to persona 1 (Sarah, the Parent). First of all, the segment of parents after 40 years is quite wide. Also, due to constant workload with home staff, this category of customers doesn’t have time for understanding every know-how. However, parents always want to see children’s development, and memories are very important for them. Unfortunately, there is no never-ending memory on devices, so to store photos, which size is quite volume, makes it problematic to take new ones before transfer them to bigger space. The category of ...