Menu Case Studies Samples For Students

Chipotle Mexican Grill (Chipotle) is the Mexican restaurant established in 1993 in Denver, Colorado. Steve Ells founded this restaurant with the principle of utilizing the local resources to produce the food menus. With the growth of the business in a short period, the second outlet of Chipotle was started on 1995. This second outlet was established from the profits whereas the company further opened its third branch with Business Administration Loan. Other fast food companies were interested in Chipotle. From the growth of casual Mexican Restaurant, McDonalds became the minor investor of Chipotle in 1998. After the six years ...

- Identification of the entities.
- Restaurants – general info about the restaurant
- Restaurants hours – working hours of the restaurant, in case restaurant will differentiate working hours some day.
- Worker
- Customer
- Menu item – what the restaurant serves;
- Menu item variation – to store data about different pizzas.
- Category – what category menu item belongs to
- Size – size of the menu item
- Type – type of menu item
- Topping – pizzas toppings
- Order – order of the customer.
- Definition of tables.
- ...

Big Mac: Inside the McDonalds Empire

Identify the external threats prevalent in McDonald's general environment by segment
One of the major external threats to McDonald’s business is existence of several competitors. These competitors all target the same market segment; young and busy Americans that are seeking for easy and ready cooked fast food. However, this segment continues to reduce owing to the emergence of health concerns as studies show that fast foods are the main causes of obesity and other health complications. Another external threat facing McDonald’s is change in lifestyles of consumers. As studies show, an increasing number of consumers are ...

The most important element of Kroc’s strategy was a concept of uniformity. Thanks to his experience in sales, Kroc recognized the significance of uniform standards. His strategy guaranteed that customers of McDonald’s all over the country could anticipate receiving the meal of same size and quality in different restaurants and these expectations would be met by McDonald’s franchisees, no matter where they were located. In order to achieve this ideal of uniformity, Kroc developed standards of operation, trained franchisees and monitored all McDonald’s outlets to ensure that they met these standards. In addition, Kroc’s ...

MacDonald’s earnings for the quarter of 2012 were beyond the expectation of many but the company was well aware that it will continue to face challenges in the coming years. In the year 2012, the world’s largest restaurant chain reported the greatest in nine years as a result of the turbulent global economy. This slide in performance was a big surprise to money investors who had keenly noted the firm’s robust performance for nine years from the year 2003 with the net effect being an increase in profitability as well as the stock price for the ...

Business

Abstract
The case study is about Irie Caribbean Restaurant in downtown Toronto. The co-owner Leroy Morrison expressed his dilemma about the future of the business because of the apparent decline in customers and revenue, which hampers the goal of achieving viability. The discussion on the case study will address the areas where the restaurant needs to improve on to achieve its viability goal. In addition, the discussion will highlight the problem areas of the business and provide reasonable approaches to counter the issues at hand. More importantly, the examination of the given case opens an opportunity for Irie Caribbean ...

Overview of the Health Problem

Food consumers require nutritional information of every item appearing on the menu board. Such information is essential in creating awareness of what the consumers take from certain food thus able to make better choices in restaurants. Senate Bill (SB) 120 addresses the problem affecting approximately thirty eight million people residing in California State (Henderson, et al 2010). As the most populous state with modern living standards, it is the duty of the lawmakers in this state to ensure they protect the health interests of residents. To ensure that restaurants adhere to the provisions of public health policy in California, ...

Overview

Juice Club, the former name of Jamba Juice Company, was founded in 1990 by Kirk Perron and was presented as a health-food store. In the mid of 1990’s, the company started to expand using franchise strategy. In 1995, it changed its name for Jamba Juice Company that allowed differentiating in the market as the competitors started to offer similar products. In 1999, the company merged with Zuka Juice Inc. and acquired 98 smoothie retailing units. In 2006, the company went public having owned and franchised units (Dostal n.p.).
The main problem is that all of the competitors are ...

- Introduction
The success of Levendary Cafe as it live today as one the most recognizable brand in the restaurant segment is with regards to the primary aspect of the organizations willingness to take risks and evolve the core concept of the restaurant in tune with the trends in a globalized economy.
Risk taking can be traced to the founder Howard Leventhal management decisions which resulted in the astounding success of the quick casual restaurant in an ever intense restaurant segment.
The main services provided which distinguished Levendary Café from other competitive brands are their menu that ...

Introduction

Mobile phones are electronic devices that enhance communication and as norm electronic devices incorporate signals send and received by use of electric charges. The flow of electricity in any device results to some heat that majorly results from leakages of charges. These productions of heat calls for the use of rubber in making the sensitive parts of electronic devices, mobile phones included. The most commonly used rubber is silicon due to the fact that it resists both flame and water in addition to its softness. Rubber is a non-conductor of electricity and is preferred to plastic as an insulator. When ...

In China, “fast food” simply means “quick meal.” The American fast–food giants introduced the fast-food industry in the Chinese market during the 1980s and 1990s. Kentucky Fried Chicken (KFC) introduced the concept of modem fast-food in China in April 1987 when it established China's first fast food restaurant in Beijing (Research Report on China Fast Food Industry, 2011-2012). Since then, the Chinese fast-food industry has witnessed rapid growth characterized by competitive pattern of high-grade versus low-grade, modern versus traditional styles, and Western versus Chinese styles. Today, the fast food industry has become one of the most attractive industries ...

Five Guys’ Philosophy

The Five Guys’ philosophy centers on a value for money concept, which is “focused on a limited menu with quality, award-winning foods” (DataMonitor, 2010, p. 1). More specifically, Five guys’ burgers are a bit more expensive than their competitors, such as McDonald’s, Wendy’s, and Burger King, but the price discrepancy is compensated for by better quality, that is, Five Guys uses better quality beef, and they also cook their food in peanut oil (Weise, 2011), which would be healthier than regular oil. They also don’t have a freezer, which means that everything is made-to-order and even their fries are hand-cut ( ...

The ultimate decision making organ in the company is the Board of Directors. The primary function of the board is playing an oversight role in the company. In this regard, the Board selects the Chief Executive who has the overall responsibility of managing the company and its business. Two Chief Executives Officers run Chipotle. This is one of them, Steve Ells, couples up as the chair of the Board of Directors. The Chief Executive Officers manage the business on day-to-day basis. In addition, there is Chief Development Officer in charge of developing the company’s cuisines. In addition, other ...

Before arguing whether Chipotle is a socially responsible organization, it is necessary to define social responsibility. Social responsibility can be addressed as an active behavior of an organization, aimed to benefit a society (Neck, Lattimer& Houghton 154). In this regard, it is particularly important that the organization goes beyond the norms, provided by the industry, in order to prevent and counter social issues (Neck, Lattimer& Houghton 155). In addition to a proactive approach, an organization can also choose between accommodative, defensive and reactive approaches (Neck, Lattimer& Houghton 156). However, particularly proactive approach, taken by an organization, allows stating that ...

Section 1: Introduction and Situational Analysis

In 1940 Dick and Mac McDonald opened the first McDonald’s and served Bar B Que. The restaurant included a drive-thru and carhop services (Softschools.com, 2015). In 1948 they made the change from serving Bar B Que to serving burgers and fries (Softschools.com, 2015). In 1955 McDonalds adopted the golden arches and began opening more restaurants specializing in burgers and fries (Softschools.com, 2015).
Since this time, McDonalds has increased serving sizes and calorie counts in their foods. They have become known for super-sized soda and fries. Many feel that McDonald’s has directly had a direct impact on the obesity ...

Management

McDonalds in Asia
- Introduction
McDonald’s is easily among the most recognized brands in the world with branches stretched across seven continents and still expanding. However for a business such as McDonald’s, overseeing thousands of branches and the task of ensuring the efficiency of all the stores in closely adhering to quality standards is astronomical. The fast food giant has branches licensed to franchisees in China, Malaysia, Indonesia, the Philippines, Singapore, Japan, Thailand, and among others. The case study encompasses the crucial elements that that are directly attributed to the McDonald’s operations in Asia and ...

1. Introduction
The case study is about Papa John’s Pizza restaurant that has adopted various strategic initiatives which enabled them to register growth and progress. Their capability and strategic moves adopted for delivering top quality pizza yielded good results, despite high competition. Various customer centric approaches and strategic initiatives adopted by the company include, designing the menu to deliver high quality products with unique side dishes; innovativeness in new product development; “efficient operating system”; employee empowerment and developmental activities; effective and precise marketing techniques and the franchise system (Case study 8). But in the recent times, the ...

Role of a Market Consultant for BK

This is a recommendation for a menu strategy that will help in putting Burger King in its best competitive position.
My recommendation would be to consider a healthy option. This is will be done through the introduction of a new menu item that is different from what its competitors offer. This way the company will attract more customers away from its leading competitor, which is McDonalds. The similarity of products and resources and the commonality in the market significantly determines the attack the company will receive from its competitors (Williams, 2010, p. 230). If Burger King’s commonality is stronger than that ...

Executive Summary

Organizations operate in an environment that is highly uncertain and that is largely beyond their control. Environmental analysis not only feeds the marketing process but is the backbone of any planning process of an organization (Comeford and Callaghan , nd). For any organization to have successful business strategies it is imperative for the external environment to be analyzed. This paper will therefore explore the environmental factors that affect the business operations of the California Pizza Chicken-USA, hereinafter referred to as the CPK. To conduct the external environmental analysis the paper will explore the macro- environment (PEST analysis) and the micro-environment ( ...

Irie Caribbean restaurant is located in the heart of Toronto’s Italy district. The restaurant was established by Leroy Morrison and Elgon Walker. The restaurant focuses on providing its clients with an authentic Caribbean experience ranging from the restaurant's décor to the menu. The restaurant is fully licensed and has a catering service which accounts for 9 percent of its total revenue(Jackson, 2014). Irie Restaurant has been experiencing a fall in its sales figures in the second year of operations making the goal of franchising the brand a distant dream for the two co-owners.
Decreasing sales figures ...

Organizations face many challenges that require readers to come up with strategic implementations that help the business overcome market challenges and achieve its goals (Redmond 1). No one could images McDonald could record reduced sales after a year of high sale volume and high profitability. The rapidd dramatic changes in the business world propagated by technology, globalization, rise of many emerging markets, and competition demand leaders to apply for strategic leadership roles. Thompson, the new McDonalds Chief Executive Officer (CEO), faces complex challenges in leading the company through achieving its three strategic goals. McDonald aims at optimizing and evolving ...

Positioning of a company has to do with activities that they either do better than their competitors or innovations that they carry out at affordable prices. McDonald’s is one such company that does these activities well enough to get to the leading position.
Wider Menu Choice: Unlike many of its competitors McDonald’s has a very affordable price range and a wider menu choices catering to all age groups. On the other hand Burger King is more focused on very specific customer base. Wendy’s categorize themselves in the diet food category.

Price: The consumer prices are quite low and affordable that is why the company is able to sell volumes.

Financial Positioning: Burger king is behind ...

Currently Apple Inc. is near its 40th birthday and is one of the largest and most well-known corporations of the world. The Apple brand is one of the most valuable brands of the world and the total worth of Apple amounts to over 750 Billion USD. Apple is a provider of equipment for mobile communication and media devices. Its products include hardware for communication, computing, entertainment equipment as well as media peripherals. Additionally Apple is also a purveyor of software support for the hardware including operating systems for mobile phones, computers, multimedia platforms and application software. From the diverse range of ...

Analysis of Fast Food Industry: McDonald’s

A porter’s model is a powerful tool for understanding where power lies in any particular industry or business. It helps the businesses to understand their position in the market, the steps they need to take to improve their sales by beating the competition and become the market leaders. There are five basic components in the porter’s model, they are: 1. Threat of New entrants 2. Threat of substitutes 3. Competitive Rivalry 4. Power of buyers and 5. Power of Suppliers. If we look at today’s fast food industry then we can easily apply porter’s model and ...

Introduction to Westlake Lanes

Westlake Lanes was founded by Dane Sugar, the maternal grandfather of Shelby Givens. It is located in Raleigh in North Carolina. In 2008, Dane died. After his death, the bowling alley is facing losses because of high costs and low sales. In early 2009, the Westlake Lanes was solely relying on the highest limits of loans for its business operations. In order to resolve such operational issues and smooth functioning, it was necessary to hire someone competent for handling this situation strategically.
After Dane died, someone had to take the responsibility to run the business. The board members ...

Ans 1)

The Acorn house restaurant is considered as a pioneer among all who introduced the concept of eco-friendly restaurant culture in the London City. Therefore, a sustainable approach is the primary selling point of the Acorn house restaurant as a whole. According to the case study, they came up with a mission to alter the ways people eat out and a great example for the existing and future restaurants to promote and transform the sustainable culture into the restaurant industry, as well as future hospitality experts. The restaurant started its operations by the year 2006 and in the city of London. All the restaurant products, ...

A multinational establishment is an organization that is located in several counties and defines what foreign direct investment is about. McDonalds is a good instance of a multinational corporation in the food industry. The company was started by two siblings, Richard and Maurice McDonalds in the year 1948. In 1955, the company was purchased by Ray Kroc from the two brothers. He then grew the company to what it is today.
The company started as a barbeque restaurant and later incorporated hamburger in their menu. As the company kept expanding and reaching out to several parts of the world, it was ...

Executive Summary

This report provides a discussion of the expansion options that are available to Porcini, Inc. as it embarks on the launch of a new restaurant chain called Pronto, which is aimed to provide travelers with quickly prepared meals that are of a higher quality than fast food. With the company lacking in financial resources, they can grow the restaurants either through a franchising or syndication approach. Each approach has its advantages and disadvantages, all of which are discussed in this report. A recommendation is also made as to which option would be more effective for Porcini’s expansion initiatives.

Background

Porcini’s, Inc. was a ...

Question 1

The company wanted to offer affordable dining for the family who wanted to eat out and give quick services to its customers. This is, further, emphasized by a short menu list which indicates efficiency. The possible mission and vision statement can be:

Mission statement: “To be the best and affordable place for families to eat out”

According to guiding philosophy of visions a vision is defined as “A system of fundamental motivating assumptions, principles, values, and tenets” (Collins and Porras, 1991, p. 34).

Vision statement: “To offer quick customer services of high quality and value driven by hygiene and cleanness”

Question 2
The company’s mission “To be the best and affordable place for families to eat out” shows the guideline and direction for the internal running of the company. It ...

Potential Threats facing Panera Bread

- Competition From Well Established Players in the Restaurant Industry
According to statistics related to consumer spending on food, U.S. consumers spend almost $1 billion eating at restaurants. However, the most astonishing fact is that more than 70 percent of the total consumption is recorded in three of the biggest players in the industry. The three big players include McDonald’s, Subway, and Starbucks Coffee. Therefore, the three give Panera Bread the greatest competition and this arises from the fact that they have been in existence for a very long period of time. The three have managed to attract ...

Question 1a

Three of the website’s strengths are its content, the integration of social media on the website, and the online ordering capability. In particular, the site is rich in content that any web user, whether a potential customer or business partner, would easily find the information they need. Information is also available in various formats such as text, image, and video format. The text information provides web users with just about everything they need to know. The images also provide the users with information as the images allow users to get an idea of the kinds of food they can ...

Introduction.

Goument to go is a blend of planning of menus and delivery of groceries with a complete recipe. The product targets two-income professionals who find it hard to prepare meals despite their high levels of income. With Goument to go, a customer gets a delivery of a whole week’s consumption with clear labels on storage and refrigeration to avoid waste. The idea was developed by Jan Jones after she realized that many people find it hard to go and fetch for food after work. She found it convenient to deliver food to doorsteps. The aim was to serve a larger part of the population ...

Introduction

Euro Disneyland was opened in 1992 at Paris in a 5 billion project with the main intention of merging Disney and Paris (Matlack & Sager, 2003). In USA and Tokyo Disney was a success and it was the intention of the management then to replicate the same success to Paris. However, the first instance the park opened there was a hurdle in the form of farmers who blocked the entrance with tractors as a protest to the American government who pushed for cutting of French Agricultural subsidies (Matlack & Sager). This was a sign of the future being marred by difficulties despite the positive ...

Question One

Panera Bread's strategy is a focused market differentiation strategy that provides meals to consumers to a particular target group. The target group of the company comprises of suburban dwellers and workers. The market objective of Panera is to satisfy the needs and tastes of the consumers by offering its signature soups and sandwiches that rival those provided by other companies. The competitive advantage of Panera is to offer high-quality products that match those of the other players in the market. When dealing with food products, quality is a critical aspect and the company that provides better quality can not ...

MEMORANDUM

Re: Proposed changes in the marketing strategies.
Recommendation:
Avail the opportunities optimistically and with sustainability.
Increase market share of Bakery Segment.
For Dinner segment, come up with innovative ideas for the food items, ambiance of restaurants, and services in the restaurants.
Come up with new and unique food menus frequently.
Opportunities Available
Panera Bread (PB) designs its strategy in such way that its brand becomes the best for selling fresh bread. Panera Bread is also popular as a casual restaurant with fast food. It provides high-quality food in a distinctive dining environment. The company managed to design extensive differentiation ...

If to speak about the nutrition problems of this patient, firstly, it is the exceeding number of calories and fats. For his 24 hours recall, the number of calories is 3714, fats - 156, proteins - 117, carbohydrates - 442. This diet does not resemble a diet of a man with some health problems, because there is too much junk food, and almost no healthy food. There are no fruits and vegetables in the menu, no diary products except one glass of milk, however, too much harmful food, such as fries, pizza, cola, and cheeseburger. For a man of ...

Introduction

Starbucks enjoys fame and success on a global scale. It is a coffee company whose story began in the United States and expanded all over the world. Starbucks boasts of presence in almost all the major cities around the world. Starbucks has endeared and sold its image to its clientele as a premium organization that offers quality products.
For a customer walking into a Starbucks shop, they do not only enjoy the coffee but also the social status that comes with associating with the Starbucks brand. The success of Starbucks, however, is enshrined in a journey of decisions, failure, ...

Business

Company Background and Strategies
During the early 1900’s, pizza was introduced in the United States because of the huge number of Italian immigrants who brought the food to the country. Since then, the pizza grew even more after World War II and it has become part of the American lifestyle. Between 1945 and 1960, different pizza stores began to open all over the country like Pizza Hut and Little Caesar. Domino’s Pizza which started as a start-up plan in Indiana in 1960 is now considered to be the second largest pizza chain in the United States, after ...

Abstract

Founded in 1964 by Hiroaki Aoki, Benihana of Tokyo is a global restaurant franchise that specializes in Japanese Cuisine. Benihana targets diverse clientele across the globe who are interested in Japanese cuisine since that is the restaurant’s main menu. The key proposition is that the firm offers the best of Japanese cuisine experience. The restaurant’s main strength is that it offers exceptional steaks usually prepared in front of the customer. The main weakness is that the planned ambitious global expansion may lead to too high a number of hotels that may lead to brand dilution and hence ...

McDonald is the leading fast-food provider in the world. It has more than 30,000 local restaurants offering its services to approximately 52 million people in different countries in the world each day. The company has developed and implemented appropriate business strategies that make it successful. Some of the strategies employed by McDonald in response to the dynamic external environment are business structure and the external environment hence able to achieve its strategic goals (David & David, 2003).
McDonald Corporation maintains a top position restaurant that provides fast food services globally through SWOT analysis that addresses internal and external factors. ...

Marketing 300 CORE

Al Golzari
Homework Assignment 1
25 points for each question. Partial credit will be given. Please type directly into this file and save and return with your last name as an extension to the file name.
Please refer to the article I posted on Flipboard on Dec. 26 titled “Offering breakfast is a made-to-order success for McDonald’s.” As a consumer, I’m sure you know that for the past few months, McDonalds has begun offering breakfast all day in most markets. So far, this has led to initial success and appears to be working.
What target markets is ...

During the first year of its operations, EuroDisney saw very poor performance which was due to the fact that the management assumed that they would get similar kind of positive response from European market as they were getting from Japanese market. However, the reality was quite in contrast to this assumption. The Europeans did not find the whole theme of EuroDisney appealing and they were not willing to spend the forecasted amount on entertainment. Less number of people were visiting EuroDisney as they were not satisfied with the park management’s pricing policies, construction design and the high overnight ...

McDonald's occupies a leading position in the fast-food sector. McDonald's has more than 31,000 restaurants, which employ more than 1.5 million people in more than 119 countries on 5 continents. In order to provide the population of the countries in which they have restaurants, with the necessary number of jobs, the principal rule of McDonald's is to use mostly local products. Almost all of the products that are used in the restaurants of the network, McDonald's were produced in the country of origin.
The fast-food segment is stable or decreasing on the European markets. McDonald's is an exception: ...

Terry and Dawn Hall are both well-travelled with a wealth of experience in the hospitality sector. During their travels, the Halls identified three patterns that informed their belief that they could venture into the fresh and healthy foods segment. First, the demand for fresh, natural food far exceeded the supply. Second, the viability of small businesses was waning. Third, there was an inverse correlation between the supply of healthy food and the prevalence of obesity. From these patterns, especially the first one, the Halls determined that there was a gap – business opportunity – in the market that they could occupy ...

Abstract

Visual programming is used to develop exceptional quality software and products. These are used at institutions, departments, private organizations for developing database, handling and managing various tasks. The software developed using .NET programming, advanced windows forms and classes, is implemented and tested by engineers to protect and validate the project so as to make software able to be deployed and contribute functions. The software project functional and non functional requirements are depicted by use case and class diagrams. While the software code of the project is tested for correct functioning. Later the deployment is possible with ensuring ...

1. How would you summarize the case and its key findings?

The mini case describes the current situation in Burger King and the recent challenges that the company had to face over the past years. It starts by outlining the milestones of Burger King’s history and describing their business model as well as emphasises the unique selling propositions of the company, such as product customization, innovative menu and restaurant design. The case further describes the quick service restaurant industry that Burger King operates in, discusses major trends in consumer preferences and in related legislation as well as shows Burger King’s position vis-a-vis its competitors. In particular, the comparison ...

The case examines the gradual decline in the performance of MacDonald in the recent. MacDonald being one of the largest fast food multinational has been going through a series of challenges that have hampered the continuous growth it once enjoyed. The business reputation has been greatly damaged in the recent past. The case study identifies four causes to be the main contributors of the sharp decline. This includes: poor public relations, generation lost, loss of identity and management failure. This paper will analyze the case study and suggest possible strategies that MacDonald’s management can implement to restore the business ...

Executive Summary

Although Sunset Grill at Blue is experiencing a remarkable growth rate, managing demand during the peak periods such as weekends is still a major challenge. Customers have to wait for long to the extent that some resort to alternative restaurants. The management, therefore, is considering various ways of increasing service efficiency to reduce the queues and maintain its large customer base. After analyzing various options available, this study recommends that Sunset Grill at Blue should adopt a policy of hiring part-time workers and alternative services to help in enhancing service delivery and reducing the queuing time on weekends.

Background
Since its ...

Introduction

Dunkin' Brand Group is among the largest fast food companies. It is comprised of over 17000 points of distribution and operates in more than 57 countries. The headquarters of the company is in Canton, Massachusetts, in United States. In the fast food industry, it entails of two brands, Dunkin' Donuts and Baskin Robbins. Dunkin' Donuts is known for its swift customer service and high-quality coffee. Alternatively, the Baskin Robbins brand is known for its "31 flavors" slogan that represents 31 new flavors. Dunkin’ Donuts products include bagels, donuts, muffins, and hot and iced coffee. Baskin Robbins brand deals with ...

BUSINESS CASE (OSCHADBANK)

Background on the organization
The state savings bank of Ukraine (Oschadbank) boasts as being one of the largest financial institutions in Ukraine, thus having about 6000 branch offices since its establishment in 1991. The company has been able to employ about quarter of all banking personnel in the whole country, which intern has propelled them into becoming one of the key players in the banking services market for both small, medium and even individual businesses. Oschadbank is uniquely the only Ukrainian bank that fully covers monetary funds and other valuables as the state guarantee through the law.

In ...

There have been many cases that have been brought against the fast food company, with regard to the notion that obesity is resulting mainly from what is being offered in the Macdonalds menu. Key among these cases has been documented all the over, especially in 2003, when the judge in a US court threw out a case in which macdonalds had been sued for selling foods that led to obesity. The judge, ruled out that there was a thin line between what should be regarded as personal responsibility and what should be considered as the communal responsibility of the fast food vendors. ...

Caffe Nero

Caffe Nero is among the leading and largest privately owned, independent operator of espresso shops in the United Kingdom. The Caffe Nero Group has more than 500 stores around the globe, 450 of which are in the UK. The company is run under a simple philosophy of serving premium Italian coffee and classic Italian recipes in a warm and welcoming atmosphere (Caffe Nero, 2011). Good food and good service is the company’s motto. Major products from the company include high quality espresso coffee ranges and high quality delicious food varieties such as traditional soups, fresh pastries, salads and cakes. The ...

1. Starbucks Company is usually fully responsible for the management of their own outlet stores and is in possession of the premises, the outlets are built on. Licensing agreements or partnerships, on the other hand, allow companies in foreign countries to purchase the rights on selling and producing firm’s products in the respective country or a in a specific region (Luo 173-174). In return, the licensor is given a royalty or a payment for the right to use the brand name and business practices (Holmes). The burden of bearing the risks of opening a new store and of investing money in the new ...