Lille Tissage S.A.
One of the largest companies in the French textile industry is Lille Tissages, S.A. It is located in Lille, France. It produces different textiles and produces item 345 using equipment that cannot be used for any other item. In 2002, the company decided to raise prices to finance future expansion. LT is a profitable and financially healthy company and management believes that it could make the necessary changes in terms of price to affect its long-term goals.
LT enjoyed a 35% market share from 1998 to 2001. In 2002, its market share dropped to 30% and in 2003 it dropped to ...