Introduction
Successful new product development is the priority for all organizations and this is the section where most of the revenue is spent as well, however there are times when the products introduced to the market are not successful in attracting the customers and regardless of the efforts placed by the organization there is a huge hit to the cost, labor, time and motivation. [ CITATION Fin08 \l 1033 ]
There are multiple factors that can attract or detract the customers, and a small miss can lead to a great loss and negative voice of customer (VOC) so is there a way to know before ...