The iPad as a disruptive technology:
Introduction: A review of Apple’s Business Model.
According to the case study, Apple’s previous business model focused more on device popularity other than the content. Apple’s new business model success ascribes to Apple’s understanding that high-quality content delivery from the various types of media its devices support is crucial. The company has made deals with players in the media industry to distribute content to users at prices agreed on by the content and platform owners. To enable this kind of shift, even Apple had to change tact and focus more on presentation, content, design ...