Oprah Winfrey is a philanthropist, producer, an actress and a winner of many awards. She is also well known for her famous talk show that is followed by lots of people all over the world. Oprah has co-written and published several books that end up being best sellers. Winfrey and her company created a website (www.oprah.com) that provides interactive sessions and resources relating to her shows, book club, charity and magazines. It is a website with many users per month and word has it that it receives approximately 20,000 views in a week.
Oprah being a marketer has expanded her personal brand through a ...
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Introduction
The term Integrated marketing communication (IMC) has been defined in several ways to suit a general purpose within which it describes the use of various forms of media to convey a message about a product that would ultimately promote the product. Whether working as complementary or supplementary forms; the various forms of communication media work in tandem with a central aim of promoting the product. Hence, the common factor in all definitions of IMC is that IMC puts into consideration various forms of communication disciplines to provide clarity and consistency that develops impact on the consumer of the product (Clow & Baack, 2006: Duncan ...
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