Personal Care Case Studies Samples For Students

Unilever’s Quest by Shedding Brands

Product Portfolio Management

Unilever is a multinational consumer goods giant that produces and distributes personal care products such as shampoos and beauty soaps, home care products such as washing powder, foods, and beverages such as tea and ice cream. The company has over 400 brands all over the world. Some of the best known are Lipton tea, Blue Band, Flora, Heart brand, Hellmann’s, Knorr, Omo, Dove, Axe/Lynx and Rexona.

Unilever product portfolio is designed to meet every need in the household at the highest level of satisfaction possible. From the time an individual wakes up to the time they ...

Pros of Ethiopia As An Investment Opportunity

The Ethiopian economy is essentially centered on agriculture, which actually account for more than 85% of Ethiopia’s total employment and 46% of its GDP. Similarly, the country has shown an impressive economic growth from the past few years. Ethiopia is one of the largest landlocked countries in sub-Saharan Africa and it is increasingly becoming a central point for the foreign investors seeking forthcoming investment opportunities in that particular region. According to IMF, Ethiopia is one of the firmest growing economies with approximately an average growth rate of 8.2%. The economy brightly expected to grow further. It grew 9.6% ...

1. Company Background

Key Issues

Mission and Vision
2. Unilever Company Application
3. Ice Cream Competitive Environment Application

Company Background

Nestlé is a Swiss based company and its core was formed by two different Swiss companies in 1867, Anglo-Swiss Condensed Milk Company in Switzerland (About Us n.d. para 5). Henri Nestlé sold his company and factory to three businessmen and by 1878 Milkmaid and Nestlé were the main competitors in the European market as they started offering similar products (About Us n.d. para 5). In 1902, Milkmaid, sold off all of its operations based in the United States, paving the way for its ...

Introduction: Case synopsis

The shampoo market in India had grown exponentially due to customers placing a high degree of importance on their physical appearance. Herbal brands and synthetic brands are widely used, however coming from a tradition of using herbs, Indians tend to prefer the herbal brands more than the synthetic ones. Himalaya shampoo is among the herbal brands of shampoo that had to compete with established and successful conventional and ethnic brands such as the Nyle, Meera, Gamble, and Unilever India. The challenge for Himalaya was to formulate a positioning strategy so that it can be able to reach out to consumers who strongly ...

Julie Bornstein, the senior vice-president of Sephora Direct group is in charge of all direct marketing for the products of Sephora group as well as the digital marketing initiatives. She is seeking additional funding so as to double the budget used in social media in the company for effective marketing. So as to determine whether additional funding for social media is viable for enhancing sales of the firm, it is imperative to explore the background of the company so as to explore whether such funding is necessary.
Sephora Company was started in the year 1969 and entered the ...