Pioneer Case Studies Samples For Students

Marketing-Blue Ocean Case

Answer 1:
The case assigned to us for the purpose of answering a few questions talks about the concepts of innovation, blue ocean strategy, first mover and second mover advantages or disadvantages. The case also highlights four proposed strategies which organizations can follow to ensure success in the short and long run. We know that every business believes in carrying out innovation on a continuous basis. This is because competition in the business arena is increasing at a strong pace and in order to fight and win in the era of globalization; almost all organizations belonging to any industry ...

The Red-Figured Kylix with Athlete is typical of the Greek terracotta pottery produced during this period. Upon viewing it closely, it appears to be in very good condition, and there is not much proof regarding its age since it is practically brand new. The terracotta material lends itself to beautiful work, especially in the way it is portrayed. The Greek and Roman cultures had exquisite pieces of art in their curriculum and one of the most famous of the artists was Euphronios whose workshop was constantly on the lookout for talented artists to produce such works. The Kylix is ...

The Red-Figured Kylix with Athlete is typical of the Greek terracotta pottery produced during this period. Upon viewing it closely, it appears to be in very good condition, and there is not much proof regarding its age since it is practically brand new. The terracotta material lends itself to beautiful work, especially in the way it is portrayed. The Greek and Roman cultures had exquisite pieces of art in their curriculum and one of the most famous of the artists was Euphronios whose workshop was constantly on the lookout for talented artists to produce such works. The Kylix is ...

Wal-Mart

Strategy of Wal-Mart
Wal-Mart, one of the biggest world retailers, is the company that was founded in 1962. And from the very beginning, the strategy of Wal-Mart was to be a best discounted retailer that has lowest prices and is close to its customers. This strategy was performed through two main instruments – costs minimization and stores locations.
As for cost minimization, it is a core competitive advantage for Wal-Mart. In other words, it is nature and spirit of Wal-Mart. And this aim was indicated just from its foundation in 1962. But how Wal-Mart succeeded in cost minimization? Generally, it ...

Two Questions for Blue Ocean Case

1)The four different types of innovation are major, radical, incremental and strategic. We will look into each of these types one by one. Davila, Epstein, and Shelton explained that major innovation is that in which the habits and behaviors of the customers undergo significant change without affecting the major capabilities of the organization. For instance, the introduction of ATM machines in the decade of eighties brought convenience in the lives of customers as it saved them from the hassle of physically going to the bank and waiting in queues to get cash. Only the technological capabilities were updated ...

Introduction

Amazon is the most important retail website in the occidental hemisphere and second in the world on the websites of the Alibaba Group. Amazon since 1995 has been an innovative company thanks to the entrepreneurship of Jeff Bezos since the foundation of the company. The first innovation was to offer music CD and books with an extensive catalog of more than one million titles with an affordable shipping cost. The company in all its life has increased its inventory in categories and items quantity.
The company, compared with Apple is not a pioneer in technology; but it is a ...

Abstract

This case study seeks to highlight the operations of 7-Eleven, the world’s leading retail convenience store chain with the aim to understand its business model on which its promotional strategy is based. The research and review of literature revealed that 7-Eleven has a promotion strategy based on value creation and product differentiation. Since its establishment, the company has undergone a tremendous change which has seen it evolve from a traditional convenience store to a multi-billion dollar convenience chain with a majority of its operations on foreign shores. It intends to utilize the same values to promote its existing as well as new outlets ...

Introduction

The Eastman Kodak Company was founded by George Eastman in 1880, after he invented the formula of dry-plate along with a machine that prepared these plates. In merely four years’ time, Kodak became a household name as the photographic plates were replaced with a film roll that were more user-friendly. Eastman emphasized that this film rolls made the product “as convenient as the pencil”, and the first ever marketing campaign for the company was launched with the slogan, “You press the button, and we do the rest.” The guiding principles for Kodak were identified as: mass production at a low cost, extensive advertising, ...