Pod Case Studies Samples For Students

Check Your Understanding

1. Branding is endowing products and services with the power of a brand.
2.Brand elements are those trademarked devices that serve to identify and differentiate the brand.
3.Positioning is the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market.
4. In a growth-slump-maturity pattern of the product life cycle, sales grow rapidly when the product is first introduced and then fall to a "petrified" level.
5. Firms that serve small markets not being served by larger firms are known as market nichers.
6. A flank attack can ...

Kraft Foods

Kraft foods is one of the strongest international brand that serves several product categories such as snacks, grocery, cheese, convenience meals and beverages. The mission of the company is to achieve position of a leader in all the markets where it serves through offering high quality products, focusing on innovation and generating higher profits (Visram).

OVERVIEW OF THE CASE

With respect to the case study, Geoff Herzog, product manager at Kraft Canada is uncertain about the decision, i.e., whether to wait for the results received from American market or launch the single serve coffee pod in Canada. Moreover, in order to launch the ...

Executive summary of the case

The case study starts with a brief history of Mc Donald’s; how it came into being. McDonald’s “competency center” in each country uses their acquired to knowledge to innovate and develop strategies for growth of the company. The case focuses on the company’s Switzerland strategy. In 2001, McDonald’s diversified into hotel industry in Switzerland by setting up two hotels in Zurich and Lully. The hotels were operated under the brand name of "Golden Arch Hotel”. They were positioned as 4 stared hotels that were highly modern and technologically advanced in terms of interiors of the hotel ( ...