REVIEW OF THE ARTICLES
Behavioural Economics has made its way in the economic decision making. Considerable research has been done in the context. This paper develops review of the three articles developed with respect to field of study conducted to develop and ascertain the role of Behavioural sciences in economics. Articles that have been reviewed are as follows:
- Simon, Herbert A. (1978) “Rational Decision‐Making in Business Organizations.” Novel Prize Lecture
- Rabin, Matthew. (1998). “Psychology and Economics,” Journal of Economic Literature, 36, 11‐46. [36 pages]
- Thaler, Richard H. (2000). “From HomoEconomicus to Homo Sapiens,” Journal of ...