Creating shared value / SCR
Redefying capitalism and reconsidering its role in modern society is rather significant nowadays. Nowadays business should move toward social needs. Only companies which policies are aimed on society, the companies that include corporate social responsibility into their business strategies have an opportunity to become leading companies in any industry. There are several clusters that can help implement the corporate social responsibility program. To such clusters one includes not only small companies, but educational, economic and environmental institutions as well. The shared value theory is not to consume but to help others. For example, a businessman instead of buying a field can ...