Proctor And Gamble Case Studies Samples For Students

Senior Brand Manager at Proctor and Gamble, Isaac Santos

The interview with a senior assistant brand manager at P&G’s Cincinnati Headquarters’ Isaac Santos was done over the phone. He grew up in Ecuador and studied at the university of Goizueta business school. He came to the United States to further his education and better his life. He has worked his way up from various positions at P&G until his current position as a senior brand manager.

You: How did you join P&G?

Santos: I sent my application through my former school, the university of Florida and then Proctor and Gamble contacted me for an interview. It was done by one of the managers and had a ...

Kraft Foods

Kraft foods is one of the strongest international brand that serves several product categories such as snacks, grocery, cheese, convenience meals and beverages. The mission of the company is to achieve position of a leader in all the markets where it serves through offering high quality products, focusing on innovation and generating higher profits (Visram).

OVERVIEW OF THE CASE

With respect to the case study, Geoff Herzog, product manager at Kraft Canada is uncertain about the decision, i.e., whether to wait for the results received from American market or launch the single serve coffee pod in Canada. Moreover, in order to launch the ...

Preferred stock is the class of business ownership in a company where there is a higher claim on the assets and profits than that of common stock. Under preferred stock, the dividends must be paid out before dividends to common stockholders. The shareholders under a preferred stock ownership usually do not have rights to voting at the company meetings.
Financing of preferred stocks is usually equity based financing sources. The company can decide to issue securities to raise capital to finance an approved stock company. Under this arrangement, proceeds from the sale of securities would be used to fund the expansion ...