Quaker Case Studies Samples For Students

Recommendation I: Innovative Promotion Strategy

It is evident that Snapple drink was misinterpreted by the Quaker management, once the decision to turn it from “fashion” to “lifestyle” brand was taken on the top management. While the sales of the Snapple soft drinks fell as consumers felt betrayed and believed that the natural and family brand was “sold out”, people still feel good about the old Snapple experience, based on the following values:

Fun drink with informal and natural proposition;

Sensual experience with high variety, imaginary and special flavors;
Taste experience, created by packaging of the drinks;
Unique drinks, which is differentiated from traditional Coke-style sparkling drink as well as simple water;
...

Historians affirm that Thomas Garrett is one of the prominent personalities who took an active role in the development of Underground Railroad. He was born on 21 August 1790 at Upper Darby Pennsylvania and died on 25 January 1817. Throughout his lifetime and career as a stationmaster, Thomas worked as an abolitionist and helped more than three thousand slaves escape; an idea that compelled others credit him as Delaware greatest savior (Heinrichs, 56).
The venture of helping slaves originated from his up bring as White Quaker son, where he learnt to help and assist runway slaves. His family owned a ...

PepsiCo, Inc. was incorporated in 1919, primarily as a beverage company. Its main product, at the time, was Pepsi Cola. However, since then Pepsi has grown by leaps and bound and today holds the #2 spot in the global beverage industry, surpassed only by archrival, Coca-Cola. The company owns several leading beverage and snack brands such as:

a) Pepsi-Cola – Variants of Pepsi, SoBe, Sierra Mist, Slice, Tropicana, Aquafina, Ocean Spray, Mountain Dew, AMP Energy, Mug Root Beer, No Fear, Seattle’s Best Coffee, Tazo, in addition to partnerships with Starbucks and Lipton.

b) Frito-Lay – Lay’s, Ruffles, Doritos, Tostilos, Cheetos, Grandma’s ...