Recipe Case Studies Samples For Students

Question 1

MABA is an acronym for Market Attractiveness, Business Assessment. The elements of Market Attractiveness include the total volume and volume growth in hectoliters of the international premium larger segment, the geographic and cultural distance between the market and the company’s home base in Netherlands.
The four elements that Grolsch use to measure distance are; differences in languages, non-membership vs. membership of the European Union, and the landed costs of transportation as well as the differences in Gross Domestic Product (GDP) per capita. MABA framework utilizes the four components in making key decisions that communicate whether a market is ...

- What are the current brand and pricing strategies H.E.B is using for (a) its overall brands (Own Brands (HEB, HCF and National) in general and (b) its water brands in particular?
Based on the information of the case study, the following points can be noted for HEB’s brand and pricing strategies for its own brands and national brands.

Strategy for HEB Own Brands Basket

HEB currently has three principal categories of own brands – HEB, Hill Country Fare (HCF) and the generic brands.
HEB: this is positioned as a premium private label brand and is used as the flagship brand for the retail chain. HEB ...

In China, “fast food” simply means “quick meal.” The American fast–food giants introduced the fast-food industry in the Chinese market during the 1980s and 1990s. Kentucky Fried Chicken (KFC) introduced the concept of modem fast-food in China in April 1987 when it established China's first fast food restaurant in Beijing (Research Report on China Fast Food Industry, 2011-2012). Since then, the Chinese fast-food industry has witnessed rapid growth characterized by competitive pattern of high-grade versus low-grade, modern versus traditional styles, and Western versus Chinese styles. Today, the fast food industry has become one of the most attractive industries ...