Business
Govindarajan and Trimble (2010), in their article ‘Apple Beats Microsoft at Change Management’, assert the importance of innovation in the growth of organizations. The article outlines common mistakes that corporations make with regards to implementing innovations and managing change. It asserts that the main reasons why corporations fail at innovation include failures at imagination and failures to execute. It further explains that the former is hardly applicable for many organizations because they have an abundance of brilliant minds to generate new ideas. According to them, failures to execute are the major reason since these organizations have intense internecine warfare ...