I recall an incident 6 years ago when I was in high school, which to this day continues to baffle me. The incident was a negotiation involving my father and a potential employee at one of his shops. My father had been in the process of setting up a new business and had opted to carry out the interviews for his potential employees at home. Not only did he feel that this would provide a less intimidating atmosphere for his potential employees, but also that it would allow him to comfortably express his culture and expectations without too much effort. My father is ...
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The last one decade has been marked by a great evolution of how advertisements are translated. This process is currently known as “advertising localization” and focuses on dealing with having a successful translation of adverts from one language to another without changing the objective of the particular advertisement (Malmkjær & Windle, 2012). The act of advertising is an important tool when it comes to informing the consumer on the diversity of the products present in the market (Chidiac & Saliba, n.d). Various factors have led to the evolution with some including the trade intensification and the globalization of the economies. ...
International management in an Asian context: Business life and management in China
Introduction
Globalization has complicated the management process. As such, for one to be an effective manager, that individual needs to understand the global context of the management process. Fundamentally, one needs to appreciate the role of culture in the management process (Luthans & Doh, 2014). As such, the paper shall examine several features of the Chinese society and evaluate the ways they will affect the management process.
Discussion
Culture sensitivity is highly linked to effective management (Luthans & Doh, 2014). Considering the Chinese society, the Chinese have been socialized to believe that they are the descendants of Hun. As such, the Hun ...
The case study ‘Brighter Smiles for the Masses-Colgate vs. P&G, focused on the working mechanics by the two American consumer giants, on how to connect with the target market and strategically outdoing the competition.
The following are the case analysis and answers to the questions pertaining to the case study.
What is the case statement? What decisions does P & G need to make?
The case statement is the introduction of Crest Whitestrips by P&G that revolutionized the oral care market, by allowing the consumers to whiten the teeth in the convenience of their home and the inception of a new category that became a cash cow for P&G in the tune of millions of dollars, ...
- Mindy does not dress appropriately for the medical facility. Her dressing is casual and is too accessorized for a medical environment that embraces conventional dressing (Bryan 223). As a person working in a medical environment, she should ensure that she represents the decorum associated with the profession, right from her dressing.
- Mindy’s personal ‘style’ detracts from the medical facility’s aire of professionalism. Dressing in miniskirts, coloring the hair, mixing colors and over-indulging in accessories is not associated with the medical workplace. Such dressing is appropriate for informal or social environments.
- In my opinion, every employee ...