Introduction
It is essential for management to consider the environmental forces that have affect business performance. The management has the role to identify the legal, political, socio-cultural, economic and technological factors that influence business in a particular market. These helps the management to make decisions on marketing strategies used in a given market, trace the economic trends to understand the economic condition in a given market, adapt the products to the market and comply with the legal requirements in that particular market. The management makes decisions that best suits the business in the context of the various environmental factors. A successful business in ...