Super Bowl Case Studies Samples For Students

Response paper - “The Super Bowl: More Than a Single Advertising Event ”

The role of advertising at E*trade
Advertising is an extremely important element in case of E*trade. It has helped make Super Bowl a very popular game and this has been possible due to innovative and repetitive advertising with a high remembrance value. Advertising is impeccable to marketing as it plays pivotal role in the field of marketing. Marketing is about informing, attracting and persuading customer to buy certain goods and services (Kotler and Keller, 2006). The best way to educate and influence sales is to advertise the required product and attract consumers (Swayne, et.al., 2005). Advertising can be ...

Advertising Category – Brand Brief

Doritos is a popular snack food product. The brand’s products fall under the Consumer Packaged Foods Category. Doritos is a subsidiary of Frito Lay North America Inc. a subsidiary of Pepsi Co. (MarketLine, 2015). Frito Lay North America Inc. produces many popular brands of potato chips. The company who reported over fourteen billion dollars in profits in 2014, began its operations in 1934 selling corn chips (MarketLine, 2015).

Purpose of the Advertising

The purpose of the advertising it to promote the brand image in order to compete in a highly competitive industry. The Doritos ad campaign aims to maintain the consumer perception ...

Business policy case study

Executive Summary
The case summarizes the challenges that JC Penney faced in the 1990s and developments that it brought in 2000. JC Penny was a retailer on the front line in the U.S. thus, found it difficult to embrace changes in the late 1990s. The plans for growth became an obstacle to its effective operation in the 1990s, which later contributed to the company’s improvement. JC Penny relocated from a decentralized merchandising system to a consolidated merchandising system. The company linked its business goals with HR practices and put aside the Eckerd drugs store to pay attention to ...

It is increasingly becoming important to measure the effectiveness of advertisement campaigns in order to ensure that an organization the goals of the advertisement. This paper evaluates the effectiveness of the Hardees ad and Super Bowl advertisements. According to (Brassington & Pettitt, 2012), the most effective criteria for evaluating the effectiveness of advertising depends on a number of variables, such as the type media used, the advertising goals, the cost of evaluation, the level of reliability and precision required, the value that the business places on evaluation measures, the audience for the evaluation, and the budget.

The kinds of testing that ...

Brazilian and Indian Marketing of Condoms

The Brazilian and Indian governments use a strategic targeted approach to market the prevention of aids and encourage the use of condoms. The Brazilian government distributed over 250 million condoms to raise awareness about the treatment and prevention of AIDS. The country’s Aids Awareness program targets the country’s high risk areas. In Brazil married women have become increasingly infected with the disease, in response the government has begun promoting female condoms. While in India barber shops have become the medium of the government’s condom distribution and Aids awareness programming. The country’s strict cultural practices create ...