Toothpaste Case Studies Samples For Students

Introduction

Toothbrush companies have used both money and time to come up with a toothbrush and oral health products that encourage their customers to brush recurrently, placidly and properly. The effort by major toothbrush manufacturers the USA has led to the creation of creation of 2.9 billion industry of oral care product only. The results are that people have changed their brushing habit from a compulsory behavior to a trendy lifestyle habit. Recent increased concern in oral health by consumers has triggered toothbrush manufacturers to invest on satisfying their customers by providing categories of toothbrush that can offer optimal dental health to all ...

This paper discusses brushing our teeth, its health benefits and how it may affect our daily lives in both simple and complex ways. Teeth brushing is a simple hygienic process that is routinely done, mostly after waking up in the morning or after every meal. It involves using a tooth brush and tooth paste to clean teeth. The concept behind it is simply for hygiene purposes. People are encouraged to brush their teeth after every meal. Due to the nature of daily activities in school and places of work, it is difficult to brush teeth after every meal. However, that should ...

Question 1

Marketing research plays a significant role in brand building and development on the Procter & Gamble Company. Through marketing research, this company can establish the equity of the brand. This is the value a product has as a result of having a famous brand name as compared to the product standard equivalent. Marketing research could also proof useful to Proctor & Gamble Company in helping it make sound decisions. Most decisions taken by firms depend on data collected from the market. Brand building can also be boosted through proper understanding of the consumer behavior with regards to the product. Marketing research is helpful to Proctor & ...

Summer 2013

Module One
Product or consumer involvement refers to the level of information processing or degree of importance that a consumer attaches to a product. The level of involvement significantly affects the consumer behavior (Krishna, 2007). Consumers tend to get highly involved in the purchase process when purchasing more expensive products, but they may not show the same level of involvement for cheaper products. For example, a 2013 GMC Yukon XL is an expensive product, which results into higher consumer involvement. However, some products such as toothpaste are products that consumers buy regularly with minimal thought or effort because they do not ...

What is the case statement? What decisions does P & G need to make?

The Procter and Gamble Company has to revise its advert if it is to make a positive impact in the market. The proposed ‘Mumbles’ advert is comparative and implies negative notions on the use of Colgate and Palmolive’s ‘Simply White’ product. This form of advertising, is also involuntarily shifting the viewers’ attention to the rivalry between the two companies: when the objective, and this is an educative guess, is to show the brand’s prowess over the rival’s brand. P&G, therefore, needs to revise its advertisement approach towards a more positive and more product oriented approach. P&G ...