Strategic Planning Process Issues
Steve Cantwell, the external consultant hired by Mueller-O’Keefe Home. His task was to assist Mueller-O’Keefe in developing a long-term plan for the house, which would plan further capital development and consider the possibility of including new services. Steve Cantwell’s analysis of the situation and the method of evaluation is consistent with the strategic planning process. Thus, he spent significant amount of time analyzing external market environment and the internal situation in Mueller-O’Keefe. His suggestions were made with consideration of the organizational capabilities and the alternatives available in the market.
However, the process used by Cantwell lacks a ...