Marketing Analysis
Harrington Collection is a retailer and manufacturer of female’s apparel has suffered loss because of poor sales and low margins. The company is now considering option of an active-wear production line, and is expecting that it will conclude poor performance and poor sales of the company. In this regard, active-wear is appropriate with rigor division. In the rigor division, the target market is females of ages between 25 to 50 years, and has an average household income of more than $75,000. The company found via surveys that people who are loyal to brand were enthusiastic and interested ...