Youtube Case Studies Samples For Students

Answer 1

Yes, I use YouTube. My favorite content on YouTube would be any funny video. Each day numerous funny videos are uploaded on YouTube across the globe. The videos are rejuvenating and are a source of instant entertainment.

Apart from YouTube the other video site that I use is Metacafe. There are around 40 million unique viewers every week on Metacafe. Unlike YouTube, this site does not allow duplicate videos to be uploaded. Another advantage of Metacafe is that if your video gets popular you get paid for it!

Answer 2

YouTube is undoubtedly the most preferred social media platform to post ...

[Writers Surname]

Engaging Through Story Telling
- There are two extremes, a report, and a dramatic story
- A presentation if includes facts and figures it wouldn’t be expressive enough.
- The data is supposed to be presented in a way that it’s linked with each other, and the audience knows the background regarding that data presented which would be told in the form of a story.
- Therefore to make it appealing and grabbing attention focus of the audience, presentations needs to be a mixture of reports and stories that would deliver the information in a story structure ( ...

The upgrade of the school server needed to be done to improve on security and the server space. The project was to last for a period of one month. Presentation to the members had to be made on the importance of carrying out an upgrade. The proposal was either to be done using power point or prezi presentation software. The presentation was to include video of how the server looks and at the same time figures on cost of acquiring the server. The video presentation was to be shared among all members of the panel so that they would make ...

Each day on Southwest is different, both for clients and for its employees, but it is always fun, interesting and makes you wait for the next day, for the next flying experience at the board of Southwest. The colored and crazy presence of the Leperchauns among the cabin crew members (“Leperchauns on a Plane”, youtube.com), or the flight attendant’s song (“Southwest Airlines Flight Attendant Song”, youtube.com) and personal communication with the customers represent the added value attributes of the company.
Moreover, the flight attendant’s song clearly speaks about Southwest competitive advantages among other airlines. The employees are ...

Upon watching 50 advertisements late in the evening last night, I noticed several similarities, and I categorized the patterns into five groups. The firstare cars. The second arethe animals, and the third is family. Next are the visual ads and the last are the sexy ads. These are based on the image and identification stages of decoding advertisements.
The first object, cars, is quite evident in its use. The ads are basically selling car brands. Thus, the ad frames are mainly composed of the car brand swiftly running on long-winded highways and the surroundings becoming blurry (“Hyundai Elantra ...

Digital media is fast gaining its stronghold on businesses because of its popularity nowadays. Many companies communicate with their stakeholders in the business and get the attention of the customers through the digital media. This situation is especially true during a crisis period when the sale of their products is low. Public relations officers and other communication executives struggle to craft messages addressed to the customers to maintain their standing in the social media. In return, the stakeholders respond to these messages and an active flow of communication emerges between the organizations and the customers. In fact, video sharing ...

General Atomics is a company specializing in nuclear physics. It is a defense contractor headquartered in San Diego, California. General Atomics expands into research and manufacturing. Besides, they work at nuclear fission and fusion. The company develops remotely operated surveillance aircraft, unmanned military aircraft, airborne sensors, hazardous waste, superconducting magnets, and information technology, etc.
It is a private company, but it has got a wide media coverage. Generally speaking, a number of TV channels, newspapers, online info-sources and some social media present it. If we analyze fortnight media coverage, we can mention some videos on YouTube. There we find ...

Issue 1 - Ethics and Legal Environment 2

Issue 2 - Organizational Environment 4
Issue 3 - Critical Thinking 7
Issue 4 – Business Associations and Torts 8

Issue 1 - Ethics and Legal Environment

As an agent of her employer, Monique has legal obligations of obedience, loyalty, accounting and performance to her principal. The duty of loyalty involves a fiduciary obligation where the agent is required to serve one principal at a time and shun from conflicts of interest, inform the principal about any material information, and keeping away from actions that would adversely affect the interest of the principal (Hartigan, 2014:272). Additionally, Monique has the duty of obedience towards her principal. The obligation ...

Lady Gaga, a famous American singer and songwriter, was born Stefani Germonatta on March 28, 1986 in New York. Her strong musical inclination was observed even when she was very young. She started playing the piano at the age of four, and has strong fascination over the hits by Michael Jackson and Cyndi Lauper. She started out her career in music as a songwriter for other artists, while performing for rock and roll bands. It was when she was eighteen that she decided to quit school and pursue a fulltime career in music. With the stiff competition in the music industry, the young Stefani ...

Question 4

Dove is always being a well-known brand with loyal customers from all around the world. The company is being innovative to prove itself as a popular brand of beauty. The marketing strategy used by the Dove is based upon unconventional ideas. The strategy followed by Dove was unique compared to the others in the industry. The blogger tried to prove that marketing is being cheaper and it is now out of control. However, the statement can’t be justified as correct based on the case study as the cost of marketing through that channels are high.
The Dove had ...

Introduction

The Jet Propulsion Laboratory is the dependence of the National Aeronautics and Space Administration of the United States of America. As a government agency, the NASA depends on a budget that the Congress of the United States assigns every year according to the priorities in investigation agreed between the Agency and the Government.
There is an imminent risk for the NASA and all its subsidiaries, as the JPL (Nasa Jet Propulsion Laboratory, 2016), that is the risk of failure. In the case of comparison with any firm or organization, as a corporation, the failure is very common, but it ...

Part 1: Etsy

1.
Etsy is an online store front that offers a place for crafter’s to sell their unique items. It generates the bulk of it’s revenue by charging sellers listing fees of $0.20 per item, additionally, when a sale is made, Etsy receives 3.5%
2.
They support the uniqueness of employees and celebrate supporting crafters. For example, full-time employees are given a budget, to spend with Etsy crafters, to buy decorations for their office space. They are also encouraged to be personally creative, within the workspace.
3.
It is very important, because they want to be creative and ...

Q1: Provide at least two examples of EACH type of Intellectual Property.

Patents, copyrights, trade secrets and trademarks are the four forms of intellectual property. Utility, design, and patents are the three kinds of patents. On the other hand, the different forms of trademarks are brands, company names, and logos. On the contrary, the different forms of trade secrets are marketing plans, product formulas and employee rosters. Copyrights take forms in live recordings, photos or artistry (Bouchoux 4).

Q2: How can an intangible asset create value for an organization? Explain with examples.

An intangible asset such as trademark increases the organizational value by safeguarding the company production secrets from being stolen. An example of a trade secret is the coke’s formula. Nonetheless, an intangible ...

Cinematograph has many stereotypes. Films show images of Black people that started to form since the Civil War or even earlier. These old stereotypes combine with new believes about African-Americans. The “Mammy” is the famous example of “ancient” images. This character was often presented as “maternal, obese, non threatening, deeply religious, unattractive woman” (Ngobili). The Mammy played a role of the mother or mentor for her white employers and often cared about them more than about herself or her own family. The Brash Women or Saphire is an opposite stereotype. This is a type of “rude, loud, malicious, stubborn, ...

One considers both the Tuskegee and Stanford experiments as unethical and inhuman. Both experiments are against human rights. Those who designed the experiments failed to realize what bad effects their experiments will have on their subjects. With regards to the Tuskegee experiment, one thinks that no experiment should be allowed if it will result in the death of those who will participate. It is cruelty at its peak. The participants of the Tuskegee experiment were not informed properly of what the purpose of the experiment is and what they will be subjected to. The experiment took advantage of the ...

Amanda Todd was subjected to a series of escalating events beginning with cyber bullying, then escalating to verbal and physical threats, then ultimately a physical assault (Todd, 2012). As a result, the young woman developed symptoms of anxiety and depression, was alienated by and isolated from friends, and endured feelings of guilt and shame.
As anyone so young, Amanda lacked the coping skills to manage these issues on her own, but fear and shame kept her from reporting the some of the most severe of the incidents (Todd, 2012). Amanda moved from one school to another, and ultimately moved ...

Servant leadership is a model of leadership whereby the leaders subscribes to the ideals that enhance team building, empowerment of the followers, total quality, service ethics and participatory management (Blanchard,2015).Servant leadership is characterized by;empathy,active listening,persuasion,foresight,healing,conceptualization,commitment to growth, team building and awareness. According to Pariss and Peachey (2015), the model of servant leadership puts more emphasis on the development of the followers since the main endeavor of a servant leader is to ensure that the priority and the needs of his people are served at the expense of his individual needs.
...

Introduction

Today, social media has become a factor that has a great influence on the global business environment. Social media is a force used to impact the customers' preferences and gather data about their behavior. Many companies have changed the ways they operate to adjust their activities to the current trends on the market, and these trends are heavily influenced by social media. Social media has also changed a lot from the published newspapers to the electronic sources and various social networks. Every day one can witness a great flow of information that is delivered to the global society through ...

Absolut vodka has developed into one of the largest spirit corporations in the world. The Swedish company’s campaign of “constant creativity” have caused it to perform strongly over the years. Absolut was founded in 1879 by Lars Olsson Smith, and by the time he was in his twenties, Smith controlled one-third of the Swedish vodka production by improving the production process and using local products (Pernod Ricard). Distilling this fine liquor in a country where vodka was already a rich tradition, Smith invented the process of continuous distillation, where the liquor is continuously distilled through its production. This ...

Health care management plan

Sparks Health System is a hospital based in Arkansas, pirating since 1887. It is a hospital committed to prioritizing the well-being of its patients by making use of modern technology, applying deep research into the clinical field and having informed healthcare policies. The hospital has a utilization review committee entitled with the task of coming up with procedures which guide the process of necessary medical admissions, determining whether the situation is suitable or whether a prolonged stay in the hospital for a patient is justified and whether it is necessary to provide a patient with professional services. (Sparks Health ...

Marijuana is the most profitable drug business in California. Growing marijuana for medicinal purposes is legal in California, but illegal according to the federal law (Cherney 1). Marijuana is known to be the number one crop growing in California. Many people are involved in the marijuana business and they say it is a multimillion dollar business. The pot industry gives rise to profitable and violent enterprises. The people grow marijuana in homes, backyard gardens, and parks. The growers protect themselves with guns because they are often attacked by thieves who come to steal the marijuana (CNBC 1). The local ...

Communication

Activewear market continues its growth of the ‘athleisure’ trend. More and more customers are ready to adopt a healthy lifestyle. It is not strange to see a person wearing gym clothes beyond the gym today (Petro G., 2015). That is why all sportswear companies are eager to change their marketing strategies in order to meet the expectations of their customers. Lululemon was one of the first companies to see the opportunity to sell activewear. But they were not the only one. The main competitors of lululemon are Nike inc., Gap, Under Armour, and Victoria’s Secrets who entered the ...

Advertising Category – Brand Brief

Doritos is a popular snack food product. The brand’s products fall under the Consumer Packaged Foods Category. Doritos is a subsidiary of Frito Lay North America Inc. a subsidiary of Pepsi Co. (MarketLine, 2015). Frito Lay North America Inc. produces many popular brands of potato chips. The company who reported over fourteen billion dollars in profits in 2014, began its operations in 1934 selling corn chips (MarketLine, 2015).

Purpose of the Advertising

The purpose of the advertising it to promote the brand image in order to compete in a highly competitive industry. The Doritos ad campaign aims to maintain the consumer perception ...

1. Argue why it is useful or is no longer useful to have the "tele" in telemedicine? (~150 words).
Access to health care has been greatly improved with telemedicine, especially in rural areas and underdeveloped countries (Cisco, 2011; Voice of America, 2010). Although the cost of setting up the equipment is large, the patients receive medical care from a distance with a fraction of travel costs (Voice of America, 2010). Technology helps physicians to virtually be present assisting local practitioners and treating patients. This phenomenon has increased the quality of life of patients especially in areas located kilometers away from ...

Business- Research Study

Business- Research Study

This research paper has been devised to study the differential effectiveness of the consumer-generated ads over the conventional company ads. The conventional company ads are those, which are devised by the advertisement agency. It studies the effectiveness of the consumer-generated ads by setting up hypothesis and analyzing various factors that drive response for the consumer generated ads. Not only it is based on a theoretical framework related to marketing and advertisement mechanisms, but is also based on empirical data. The primary reason behind this study is to know why CGAs, which are less researched and evaluated, are ...

(1) With the stern competition among companies today, success relies on gaining business competitive advantages. This is the main objective of big data and data analytics. Though both seeks to utilize data in gaining edge over the other three characteristics differentiates big data from data analytics and these are volume, velocity and variety. Big data is aware and gives importance to the fact that the volume of data gathered by companies from different sources is doubling every day, so being able to predict these data means providing mechanisms that are capable of processing this amount of data. Further, big ...

Introduction

Prezi application is a cloud based presentation tool that has opened a new world between slides and whiteboards. It connects linear and nonlinear data with its user interface that can be zoomed. PowerPoint presentation is a computer-based program that is developed by Microsoft for business presentations. The main points of Prezi and PowerPoint application is that Prezi is best used for Non-linear data presentation while PowerPoint is best used for linear data presentation.

What each author says about Prezi and PowerPoint

David Wicks, the director of the Instructional Technology in Seattle Pacific University highlights the capabilities and features of both Prezi and PowerPoint. He states that Prezi provides a more modern ...

Introduction.

Goument to go is a blend of planning of menus and delivery of groceries with a complete recipe. The product targets two-income professionals who find it hard to prepare meals despite their high levels of income. With Goument to go, a customer gets a delivery of a whole week’s consumption with clear labels on storage and refrigeration to avoid waste. The idea was developed by Jan Jones after she realized that many people find it hard to go and fetch for food after work. She found it convenient to deliver food to doorsteps. The aim was to serve a larger part of the population ...

Economic integration and the creation of a fiscal union

There are five levels of economic integration. These are the Free trade, customs union, common market, economic union and political union (Paul-Rodrigue, 2012). Free trade between countries allows for removal of tariffs in trade between member countries. Examples of free trade areas are North America Free Trade Agreement (NAFTA) and Association of Southeast Asian Nations (ASEAN). Customs unions are characterized by common external tariffs among member countries. In a common market, the factors of production move freely among member countries. Economic Unions are characterized by a common currency, common monetary and fiscal policies and harmonized tax rates (Paul-Rodrigue, 2012). Member countries ...

Documentary film “Ethos: Time to Unslave Humanity” presented by Woody Harrelson was produced in 2011 by the director Pete McGain.

“Ethos” is defined in the Cambridge Dictionary as “the set of beliefs, ideas, etc. about the social behavior and relationships of a person or group” (Meaning). So, judging from the name, the film offers the way of unslaving humanity by forming some kind of “correct” social beliefs and behavior.
The motto of the film is: “It is impossible to change the system without knowing the process of its work”. The plot of the film shows us all sides of not working system, which contradicts democracy, individual’s liberty and environment.
Unlimited and uncontrolled corporate power is defined as the ...

There is a keen interest in the influence of the Internet in the recent years in the Arab World. A particular interest is the impact of Social Media and communication technologies in the Arab World leading to the conflict that began in 2011. However, this paper will focus not on political uses of the Internet, but on the potential economic growth, and how the Internet affects the culture and changes habits of communication, shopping and ways of doing businesses.

The Internet in the Arab World

The whole world has been transformed over the past 15 years by the technology-led transformation. The Internet affected communication and ...

Cadbury Strategic Ambiguity

In 2009, Cadbury introduced a new advertisement where two school children made their eyebrows move to music. The advertisement was part of Cadbury’s strategy of preparing creative content for the company and capturing the attention of the audience. The advertisement is considered vague and strange as it does not make it clear why the students are moving their eyebrows or if eating Cadbury eggs is making their eyebrows move.
The play on anonymity is the ultimate of the advertisement and makes the audience watch the whole ad for its creativity. The audience keeps guessing the reason for the ...

Introduction

Starbucks is inarguably the largest coffee house in the world. The company has had a holiday-themed coffee cup since 1997. The festive cups have had different designs over the years, including snowflakes, reindeer, ornaments and more symbols associated with the Christmas season. However, in 2015, the company opted for a simpler look without the holiday symbols on the cup. The unveiling of these cups is usually a big deal even with countdowns on their website. The design of the 2015 cup in October was described as “a two-toned somber design, with a bright poppy color on top that shades ...

1. Communication is the sharing of ideas or thoughts and requires all parties to send and receive information between them; it can include verbal and non-verbal means (Weiten, 2005). Language is a way to communicate verbally and involves not just understanding meanings, processing information and forming thoughts, but also the physical means for forming words (Lollar, Monsour & Barwind, 2012, p. 78). Language requires the use of grammar rules and syntax, apply them to spoken words to create a comprehensible form of communication (Goldman, 2012).
2. Animals are certainly capable of communication even at limited levels both among their own ...

- What is search engine optimization (SEO), and how did LinenTablecloth use SEO to its advantage as part of its marketing strategy?

Search engine optimization (SEO) is the process of optimizing a website so that it easier for search engines like Yahoo, Google to find and rank them. The whole aim of SEO is to come on the first ten results for a search term. In other words, when people are looking for linen table clothes, then Linentablecloth.com should come in the first ten results in Google and/or Yahoo. SEO is fundamental to the success of any online business.

LinenTablecloth has used SEO to rank for keywords targeting wedding and special events markets. This means that if a customer searches for wedding linen table ...

With an ever changing technological know-how, the structure of management and leadership is bound to change (Wallace, Tolley-Stokes&Estep, 2011, pg 52). Various industries are forced to change how they manage and handle their marketing strategies to ensure they keep up with the new technology (Treat, 2011, pg56). If a company fails to embrace and incorporate the various upcoming strategies in management and leadership and choose to use the traditional methods, it is bound to lose its customer base. Use of methods that have been deemed redundant and bureaucratic may, therefore, lead to loss (Pitsis, 2011,pg85).The methodsmake it necessary ...

Cyworld Case Study

Cyworld had 21 million users and earned revenue of $95 million in 2007 from three main sources i.e. $65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from advertising. The social media marketing was an emerging industry with significant potential for both existing and digital marketing agencies during 2007-2008. Indeed, the user base was still expanding combined with emergence of new online platforms for social and professional networking. Therefore, the new CEO should focus on advertising and mobile networking in the future because it is anticipated that the business entities, celebrities, ...

Abstract

Hong Kong Disneyland has been opened for over a period of ten years .It is beautiful and attractive place to visit. Being so famous it still has many problems till today. Below discussion describes the issues faced by the Hong Kong Disneyland.

ISSUES FACED BY HONG KONG DISNEYLAND ARE AS FOLLOWS:

- With over emphasis on China market, Hong Kong Disneyland has focussed on China market for a long period. With the opening of Shanghai Disneyland this year, Hong Kong Disneyland predicts that they will lose 50 percent of tourist’s attendance.
- Brand image of Hong Kong Disneyland is diluting because it has created too many issues like ...

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Executive Summary

The current discourse presents an analysis of the problems encountered by Newlands, a hospital located Ireland. Case facts revealed that Newlands’ staff had been accustomed to the way they do things and are reported to exhibit reluctance to change. However, recent developments in the external environment, including the Regional Health Board’s requirement for level 4 qualification necessitate urgent improvements. As such, through the request of the CEO and the Board of Directors, the report details the problem encountered, the alternative courses of action, as well as the recommended ...

Introduction

- This presentation will outline the brief aspects of photography and painting.
- It will talk about how the histories of photography and painting are intertwined since centuries.
- It will also provide a broader perspective on the modern methodologies of both arts – the way painting influences art and vice versa.
- According to Bazin (Bazin & Gray, 1960), the modern painter is freed from the resemblance complex.
- It is up to the viewers and the public who will decide the resemblance between photography and a painting that is related to photography.
- In his writings ( ...

Founded by Jeff Bezos, Amazon was opened in 1995. The internet was fairly new at that time and it was one of the companies that pioneered the e-commerce concept. I t opened as a bookstore. Through the years, it has expanded its scope of merchandise and services covering about 13 groups: (1) unlimited instant videos; (2) digital music; (3) Appstore for Android; (4) Amazon Cloud Drive; (5) books and audible; 6) movies, music and games; (7) electronics and computers; (8) home, garden and tools; (9) beauty, health and grocery; (10) toys, kids and baby; (11) clothing, shoes and jewelry; (12) ...

Self-driving cars

Google has developed self-driving cars. Although the cars are not yet fully developed, they have been tested on the roads. The cars are manned by operators who understand how the technology works. The cars have been developed to make use of cameras, sensors that use sensor technology and laser range finders so that they are able to navigate the traffic. They have also been developed to make use of maps which are detailed. This way, they are able to know the traffic and the road that has been set ahead. This is enhanced and made possible with the well-developed ...

Q1 four main products of Google

The four main products of Google are desktop products, mobile products, web products and hardware products. Desktop products from Google include stand alone and desktop extensions. Google chrome which a s web browser, the application that allows users to use satellite in virtual viewing of the earth through imagery and photography Google Earth and the video hosting site YouTube are some of the stand alone products from Google. Google toolbar such as browser toolbar is an extension of the Google desktop products. Mobile products are all the mobile applications that are supported by Google. The product that is available for ...

Google was incorporated in 1998 by Larry Page and Sergey Brin. From its very humble beginnings in a garage, it now has more than 70 offices located in 40 countries. Google is known for several outstanding achievements under the leadership of Eric Schmidt. Foremost among these achievements is the AdSense which is a self-serve advertising platform for websites and a revenue producer for the company. Another accomplishment of Google is the Google maps, though not an income earner is the backbone of other Google services such as Latitude, Places and Maps Navigation . Gmail, the email service of Google is another popular achievement ...

Big Mac: Inside the McDonalds Empire

Identify the external threats prevalent in McDonald's general environment by segment
One of the major external threats to McDonald’s business is existence of several competitors. These competitors all target the same market segment; young and busy Americans that are seeking for easy and ready cooked fast food. However, this segment continues to reduce owing to the emergence of health concerns as studies show that fast foods are the main causes of obesity and other health complications. Another external threat facing McDonald’s is change in lifestyles of consumers. As studies show, an increasing number of consumers are ...

Ben’s age is critical in the decision to pursue the MBA. This is because the age indicates the number of years he has in the employment industry. As such, the age would inform the decision as the duration left in service would be used to compute the cash flows that would be accrue in terms of salaries and remuneration. The outcome would be compared to the costs incurred in pursued of the MBA. The figures would then be compared to the net cash flows that accrue in the absence of the MBA. This would inform the rationale for ...