Introduction
The paper will explore the reasons why children were made a part of the consumer socialization process by marketers as well as how the consumer behavior characteristics of children develop as they mature. Research and analysis into the field of targeting marketing efforts at children is important given the increasing proliferation of brands and marketing campaigns specifically being designed while keeping children as the primary target audience, as highlighted by John in his research article.
Therefore, the conceptual framework for the article will start at understanding the progression of the Consumer Socialization Process as it applies to children, followed ...
