Adage College Essays Samples For Students

Creating a good marketing strategy is one of the key steps to make the business successful. Moreover, if a firm tends to sustain its growth, the strategy adopted must be flexible and innovative but based on a solid marketing research and analysis. Especially it concerns high technology market, as any company that aims to be a leader in it must be innovative and creative (Mohr, Sengupta, & Slater, 2010, p. 66).
Barry Curewitz in his article Want New Products That Get Noticed? Change The Process evaluates the results received within a study conducted together with Davis Research (2007). The research ...

The Pitch

I am a marketing and advertising professional with over 10+ years experience; I have been part of communication campaigns that were built on the brief’s premise, to create out of the box ideas that were cutting edge and groundbreaking, to win in the marketplace, for sectors such as FMCG, Telecommunication, Construction, Fashion, Financial Products, Retail and Retail. My key forte is multitasking, and I have been a part of leading advertising agencies, in developing new business revenue streams and managing the clientele by providing new business avenues, in the capacity of an Account Director and Strategic Planner.

Companies

In ...

In her book Social Media and Public Relations: Eight New Practices for the PR Professional, Deirdre Breakenridge illustrates eight new skillset that public relations experts require to make brands and involve clients in a social world. She also illustrates how to combine technology and communications in a more efficient manner, how to cultivate insights into how clients perceive and construct their brand relationships. In this book we learn from her that through public relations we can be able to avert a crisis in communication within the organization and with the customers. We can also be able to eliminate communication ...

Toyota is an automobile company which is recognized for its market appeal, innovation and quality. The company has been in the motor industry for a long time and has continued to perfect its production process over the years. Despite the stiff competition in the automobile industry, Toyota has managed to stay ahead of the competition by delivering quality to the consumer, but there are still numerous opportunities in the industry that the company can exploit to increase its market share further.

Brand History and Background

Toyota motor company became established in 1937 .Toyota first started out as a division of the Toyota Loom ...

Kenneth Cole Productions

One of the key traits of an emotional intellect, sales culture is that some companies have a sense of social responsibility out of their sales employees being generous. It is important for a company to engage itself in corporate social responsibilities not only to strengthen its brand and increase sales but to show the community that it cares. Kenneth Cole productions Incorporation is a fashion house based in the United States that was founded by Kenneth Cole in 1982. The company designs and sales women and men shoes, clothing, and other accessories. The Incorporation since 1985 has been involved ...

Public Relations (PR), is at its most dynamic when it is used to handle a crisis situation, since, a crisis can make or break an organizations reputation that has been built strategically over a period of time, the case study of BP’s Gulf Mexico Oil spill is a major PR disaster that was handled inefficiently and BP paid the price both monetarily and most significantly the image was severely tarnished.
The company in question Carnival Cruise Lines has been known for bungling the cruise experience and the disasters that have hit the cruise line are the fire in ...

Today we can face a whole new way how companies communicate with their customers, and the main key to success for the companies is to develop a winning marketing strategy. An effective strategy should include launching new products, and Gatorade is known to present a new series of products called the G Series. This series includes drinks with improved formulae that were created with help of sports science innovation, so they provide the best hydration, recovery, and maximum energy (Gatorade.com, n.d.). In future, Gatorade plans to include more natural components to meet the requirements of the company’s customers.
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Introduction

In 1993, Geerd Hofstede wrote about the universal management and was of the belief that management is not universal and each country has its own management principles. Fast forwarding 23 years and the world has certainly changed. With companies involved in global business and the use of the internet in global commerce the world has gotten smaller and more and more business people are recognizing that individual differences remain important. However the level of differences are lessened as people have learned to work together to achieve common goals. This paper will study the changes that the global ecommerce organizations ...

Marketing

Hoover’s Market Position (PESTLE)
Political – The company can expect a long-term advantage in terms of political stability in its major markets in the US and UK. Both major markets for the brand is far from facing political conflicts that might impact Hoover’s business continuity.
Economic – The leading markets for Hoover’s line of vacuum cleaners are in stable condition, which poses no apparent effect on the consumers’ buying power in the US and UK market. On the other hand, the rest of the European markets for the brand are facing economic uncertainty given the perceived negative implications ...

For Huawei, ‘Ballet’ Is the New Cliché

BALLET promotes hard work, passion, commitment, and perfection. So does Huawei.
At least that is what Huawei’s advertising campaign wants you to believe. Although some critics, including company insiders, don’t quite see it that way. They found the advertisement far from uplifting.

But other marketing and product insiders explain the communication and marketing tactics behind their successful advertisement.

Huawei, established in 1987 by Ren Zhengfei, is the largest telecommunications equipment manufacturer in the world. According to The Economist, it overtook Ericsson in 2012. Moreover, it has entered 57 international markets in just six months (PTI, 2015). With impressive results, the company became the first Chinese company ...

“The customer is always right.” is an age-old adage that most businesses follow when confronted by problems with customers. This phrase was orginally stated by the founder of London’s Selfridge Department Store, Harry Gordon Selfridge in1909. This statement is usually made to convince customers that they can expect good service from a company and to emphasize to its employees that they should service their customers well. One however does not believe that this saying should be followed at all times for a business to prosper.
There are several reasons why one does not think that the customer is always ...

On September 13, 1970, New York Times Magazine published Milton Friedman's article, "The Social Responsibility of Business is to Increase its Profits". Concluding his article with a quote from his book, Capitalism and Freedom, Friedman states, "there is one and only one social responsibility of business – to use it(s) resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud". His statement connotes that anyone who does anything concerning the business that falls beyond the ...

1. (PC 1.1) Why should organisations spend valuable time and resources to support workplace learning opportunities?
The heart of an organization is in its people. Even the most advanced machinery and technology cannot bring a company to reach its goals and objectives without the human machinery behind it. Smart business leaders know where to invest their resources. Money spent to develop the employees in a way that makes learning opportunities emerge is money that is spent well. In the same light, Griffith (2009, p.12) claims that time, which is a most valued resource in any organization, is wisely invested in the ...

1. (PC 1.1) Why should organisations spend valuable time and resources to support workplace learning opportunities?
The heart of an organization is in its people. Even the most advanced machinery and technology cannot bring a company to reach its goals and objectives without the human machinery behind it. Smart business leaders know where to invest their resources. Money spent to develop the employees in a way that makes learning opportunities emerge is money that is spent well. In the same light, Griffith (2009, p.12) claims that time, which is a most valued resource in any organization, is wisely invested in the ...